At a Glance
- Tasks: Lead social media strategy and drive brand engagement across platforms.
- Company: Join Benenden Health, a forward-thinking organisation in the healthcare sector.
- Benefits: Enjoy flexible working, 27 days holiday, and a strong pension scheme.
- Other info: Hybrid work model with excellent career progression opportunities.
- Why this job: Shape how we connect with our audience and make a real impact.
- Qualifications: Experience in managing social media for consumer brands and strong analytical skills.
The predicted salary is between 45500 - 45500 £ per year.
We are looking for a strategic and creative Social Media Manager to lead Benenden Health's social presence, driving brand awareness, engagement, and customer advocacy across our B2C and B2B audiences.
Reporting into the marketing team, you will own the social media strategy end-to-end, working closely with B2C and B2B teams to support demand and lead generation, and partnering with the content creation team to deliver a high-performing, insight-led content calendar.
This is a key role in shaping how Benenden Health connects with members, prospects, intermediaries and partners across digital channels, and how the Society builds trust and advocacy through social channels.
Key areas of responsibility- Social Media Strategy & Planning
- Develop and deliver a comprehensive social media strategy aligned to brand, marketing, and commercial objectives.
- Drive brand awareness, reputation, and customer advocacy through organic and (where relevant) paid social activity.
- Identify platform opportunities, emerging trends, and new channels to strengthen Benenden Health's social presence and build awareness with key target audiences.
- Set clear KPIs and benchmarks to measure performance and optimise activity.
- Content & Campaign Delivery
- Collaborate with the content creation team to plan and deliver a compelling, insight-led content calendar.
- Ensure all social content is aligned with brand tone of voice, messaging, and strategic priorities.
- Brief and guide creative teams on platform best practice, formats, and performance optimisation.
- Manage day-to-day publishing across all channels.
- Proven experience managing social media for a consumer-focused brand (experience in regulated or healthcare environments desirable).
- Strong understanding of social media platforms, trends, and best practices (e.g. LinkedIn, Facebook, Instagram, TikTok).
- Experience using social media to support brand awareness, engagement, and lead generation.
- Skilled in content planning and working collaboratively with creative teams.
- Strong analytical skills with experience using insights to drive performance improvements.
- Excellent written communication and stakeholder management skills.
- Ability to balance strategic thinking with hands-on delivery.
- A strategic thinker with a passion for social media and storytelling.
- A collaborative team player who can work across multiple stakeholders and priorities.
- A data-driven marketer who uses insight to inform decisions.
- Someone who thrives in a fast-paced environment and can proactively identify opportunities.
The Benenden Health office is based in York and whilst we do work hybrid, there is a requirement of 2-3 days per week in the office.
What we offer employees:- Smart, flexible working - achieve your objectives in the way that best suits you.
- Corporate Benenden Health membership and Corporate Benenden Cash plan.
- Starting on 27 days holiday, plus Bank Holidays.
- Pension with up to 10% employer contributions.
- Discount available on other Benenden Health products.
- Employee Assistance Program.
- Unlimited access to 500 Refer a Friend Bonus Scheme.
- Discount and cash back on hundreds of high-street retailers.
- Excellent training and career progression opportunities.
- Cycle to work scheme.
- Employee engagement events.
For further information on this role, please refer to the Role Profile.
Social Media Manager - York in Colton employer: Benenden Health
Benenden Health is an exceptional employer located in York, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee well-being, we provide smart, flexible working arrangements, generous holiday allowances, and comprehensive benefits including a corporate health membership and robust training opportunities. Our commitment to employee growth and engagement ensures that you will thrive both personally and professionally while making a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager - York in Colton
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for a Social Media Manager role, and who knows? They might just have the inside scoop on opportunities at Benenden Health.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns. Use real metrics to demonstrate how you've driven engagement and brand awareness in past roles. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on emerging social media platforms. Being knowledgeable about the latest trends will not only help you in interviews but also show that you're passionate about the role.
✨Tip Number 4
Prepare for the interview! Research Benenden Health's current social media presence and think of ways you could enhance it. Bring your ideas to the table during the interview to show that you're ready to hit the ground running.
We think you need these skills to ace Social Media Manager - York in Colton
Some tips for your application 🫡
Show Your Social Media Savvy:Make sure to highlight your experience with social media platforms in your application. We want to see how you've driven brand awareness and engagement in the past, so share specific examples that showcase your skills!
Tailor Your Content:When writing your application, tailor your content to reflect our brand's tone of voice and values. This shows us that you understand what we're about and can align your messaging with our objectives.
Be Data-Driven:We love a good data story! Include any metrics or KPIs you've worked with in previous roles to demonstrate how you've used insights to drive performance improvements. Numbers speak volumes!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Benenden Health
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms relevant to the role. Research the latest trends and best practices for LinkedIn, Facebook, Instagram, and TikTok. Being able to discuss how these platforms can drive brand awareness and engagement will show your strategic thinking.
✨Showcase Your Content Skills
Prepare examples of past content strategies you've developed or contributed to. Be ready to discuss how you collaborated with creative teams to deliver compelling content that aligns with brand messaging. This will demonstrate your hands-on experience and ability to work collaboratively.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) and how to measure social media success. Bring insights from previous roles where you used data to optimise campaigns. This will highlight your analytical skills and your ability to make informed decisions.
✨Engage with the Company’s Social Presence
Before the interview, engage with Benenden Health’s social media channels. Comment on posts or share relevant content. This shows your genuine interest in the company and gives you a chance to discuss their current strategies during the interview.
