Social Media Manager

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Gloucester

Job Ref: 204694

About the role

Ecclesiastical Insurance, who are proudly part of Benefact Group, are looking for a Social Media Manager to join our Gloucester office on a hybrid basis. As Social Media Manager you will lead and deliver UKGI's social media strategy across multiple brands, ensuring our social channels are high performing, insight driven and aligned to UKGI's broader marketing objectives. The role provides technical leadership and establishes clear standards, guidance and governance across the business, while remaining hands on in planning, creating and managing content. You will grow and protect the brand's presence online, build visibility and influence how we show up in today's growing AI generated content, build engaged communities, and use data and insight to continually improve performance and effectiveness.

Why join us?

Join a collaborative and inclusive culture that's committed to making a difference and building a more sustainable future. Ranked amongst the UK's 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group — where all profits go to charity and good causes.

What you'll be doing

• Define and lead on the social media strategy and plans, maintaining a 'test and learn' approach to continually optimise performance.
• Develop insight‐led strategies that support business priorities and strengthen brand identity.
• Manage and optimise social channels across UKGI, overseeing daily channel management, ensuring content is timely, relevant and aligned to platform behaviours, audience needs and communication goals.
• Use a 'test and learn' approach to maximise channel performance.
• Develop high quality, audience‐driven content, collaborating with the wider marketing, PR and business teams to plan and deliver compelling written, photographic and video content, while also producing content directly as required.
• Act as UKGI's social media expert, providing technical leadership and best practice, setting standards, offering guidance, and supporting colleagues responsible for community management or content delivery.
• Build, grow and actively nurture online communities across platforms (e.g., LinkedIn, Facebook, YouTube), increasing engagement and strengthening relationships with customers, brokers, trade bodies and stakeholders.
• Proactively identify trends, sector specific insights and emerging issues through monitoring and search, keeping informed of political, cultural, industry and social trends, alongside brand mentions and sentiment, using them to shape content direction, raise brand relevance and thought leadership.
• Leverage data, insight and analytics to monitor brand conversations, track sentiment and identify risks, escalating issues through the appropriate processes, including crisis response where required.
• Apply audience insight, research and platform analytics to inform planning and decision making, and report regularly on KPIs such as engagement, reach, follower growth and conversions.
• Manage paid social activity and optimise paid social campaigns and budgets across platforms, ensuring effective targeting and alignment with campaign objectives, reporting on performance KPIs, including engagement, reach, follower growth, conversions and campaign effectiveness.
• Ensure robust governance, compliance and brand alignment across all UKGI social channels, regularly reviewing and maintaining a secure, accurate and up‐to‐date social media footprint.
• Work collaboratively with internal teams and external agencies to deliver aligned, high quality social content and campaigns that meet UKGI standards, ensure strong air traffic control, improve ROI and maximise effectiveness across the Group.

What you'll need to have

• Proven track record within a Social Media Manager role.
• A deep knowledge of social media and up to the minute platform knowledge, with hands on experience of social media platforms, listening tools, behaviours and emerging trends.
• Experience in strategic planning and content creation across multiple platforms.
• Familiarity with SEO for social and channel optimisation.
• Excellent understanding of how to create, define and sustain brand voice.
• Ability to lead change, influence teams and embed social media best practice across a complex business.
• Creative thinker with proven ability to translate ideas into results, with strong written, visual and verbal communication skills.
• Confident using social analytics tools and platform insights to interpret performance and drive improvement.
• Practical, hands‐on experience producing content for social media.
• Sound judgement, strong moral compass and quick decision‐making skills.

What makes you stand out

• Experience with paid social advertising (LinkedIn Ads, Meta Ads).
• Content creation tools (video, image editing, scheduling).
• Crisis and escalation management experience.
• Financial services and specifically B2B communications experience.

What we offer

• A competitive salary - let's discuss it
• Hybrid working
• Group Personal Pension - up to 12% employer contribution
• Generous annual bonus scheme: on-target bonus between 7.5% and 30%
• 28 days annual leave plus bank holidays, and a holiday buy and sell scheme
• An array of health and wellbeing benefits, including private healthcare, income protection and life assurance
• £200 annual personal grant to a charity of your choice
• Encouraged to take at least one volunteering day per year
• Employee Assistance Programme
• Full study support to gain professional qualifications
• Access to virtual GP
• Enhanced maternity and paternity pay

About us

Ecclesiastical Insurance offer insurance with award-winning service across a broad range of specialisms, including faith, charity, heritage, education, art and private client, real estate and schemes, across Ireland, Canada and the UK. As a business, we've been trusted to protect some of the UK's best‐loved and most iconic buildings for over a century, and we're not standing still. We're a forward thinking, energetic organisation entering new markets, with an ambition to double our size, because when we grow, we give back more. Benefact Group is a unique international financial services Group made up of over 30 businesses. We are owned by a charity and have been the 3rd largest UK corporate donor over a decade, having given away £250 million since 2014. We have ambitious plans to become the UK's number one corporate donor, with strategic objectives in place to double the Group's size. We believe it's essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135-year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better. At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone. If you need any additional support during the recruitment process, then please let us know.