Senior Pay-Per-Click Executive Lloyd & Whyte · Eastleigh ·

Salary: £27,000–£34,000 (depending on experience)
Working hours: 35 hours per week
Duration: Permanent
Location: Eastleigh
About the role
Lloyd & Whyte , who are proudly part of Benefact Group , are looking for a Senior Pay-Per-Click Executive to join their Marketing team in the Eastleigh office.
The purpose of this role is to take the lead on the paid search strategy and to be responsible for making data‑led decisions and ensuring our paid campaigns meet both commercial goals and regulatory standards. You’ll plan, deliver, and optimise high‑impact PPC campaigns across multiple platforms, ensuring we generate quality leads and maximise return on investment.
Why join us?
Join a collaborative and inclusive culture that’s committed to making a difference and building a more sustainable future. Ranked amongst the UK\’s 15 Best Big Companies to Work For in 2025, we offer fantastic career and development opportunities within a rapidly growing, innovative Group — where all profits go to charity and good causes.
What you’ll be doing
Leading the planning, delivery, and optimisation of PPC campaigns across Google, Microsoft, and other platforms; keep up to date with trends and Compliance requirements
Conducting keyword research, competitor analysis, and audience segmentation to identify opportunities
Monitoring campaign performance, adjusting bids and budgets to improve CTR, CPC, conversion rates and ROAS
Collaborating with SEO, analytics, and creative teams to align campaigns with wider marketing activity
Setting up conversion tracking, monitor attribution, and produce regular performance reports with actionable insights
What you’ll need to have
Knowledge and understanding of digital marketing principles and theory
Play a crucial part in driving leads to our websites and in turn improving our ROI
Understanding of technology behind digital platforms, in order to liaise with tech
Ability to manage time, meet deadlines and work within a budget, whilst delivering a service to the highest standard
Excellent copywriting skills with a focus on conversion
What makes you stand out
Proven experience managing PPC campaigns with measurable ROI
Knowledge of social PPC platforms and tools (LinkedIn, Meta, etc.)
Advanced knowledge of Google Ads and strong working knowledge of Microsoft/Bing/Meta Ads
What we offer
28 days annual leave plus