At a Glance
- Tasks: Drive new business growth in healthcare, building relationships and managing sales opportunities.
- Company: Bender UK, a leader in innovative electrical safety solutions.
- Benefits: Competitive salary, commission, pension contributions, and generous holiday entitlement.
- Other info: Enjoy a collaborative culture with social opportunities and career development.
- Why this job: Join a dynamic team and make a real impact in the healthcare sector.
- Qualifications: Sales experience, strong communication skills, and an electrical or technical background.
Bender UK designs and delivers innovative electrical safety and monitoring solutions across healthcare, industrial, and infrastructure environments. We are proud of our values ‘Dedication, Excellence, Trust, and Teamwork’ which guide how we work with customers and each other every day.
Due to continued growth and to assist in our ambitious plans for the region, we have a requirement for a Healthcare Sales Manager covering all 32 counties of Ireland. This is an extremely unique and rewarding role and would ideally suit a candidate with an electrical background who is looking to take on and learn customer-focused management and sales skills.
The role will be to strengthen and develop new relationships within the electrical contractor sector across Ireland, manage account relationships with our NHS and HSE hospital estate and project teams, and develop our clinical range of products with clinical engineering.
Role PurposeThe Healthcare Sales Manager is responsible for driving new business growth across Bender UK’s healthcare portfolio within Ireland. The role focuses on identifying, developing, and converting new opportunities, building relationships across electrical contractors, healthcare estates, and clinical stakeholders. Operating in a predominantly new business (“hunter”) capacity, the role works across the full sales lifecycle, engaging customers early, developing opportunities, and securing orders, while supporting longer-term relationship development across key healthcare accounts.
Key Responsibilities- Drive new business activity across the healthcare sector, focusing on opportunity identification and pipeline growth.
- Build and develop relationships with electrical contractors, NHS/HSE estates teams, clinical engineers, and project stakeholders.
- Identify and progress opportunities across Bender’s healthcare product portfolio from initial engagement through to order.
- Manage and convert a strong pipeline of opportunities, maintaining clear visibility of progress and priorities.
- Deliver customer presentations, demonstrating the value and application of Bender’s solutions.
- Prepare and present sales proposals, ensuring strong technical positioning.
- Support tender activity where required, contributing to opportunity development and submission.
- Work with internal teams across Ireland, the UK, and Germany to support opportunity delivery and customer requirements.
- Maintain accurate customer and pipeline data within CRM systems.
- Support account development activity, including engagement with existing customers to identify further opportunities.
- Manage pricing and margin performance in line with commercial targets.
- Respond to customer enquiries and provide timely follow-up to sales activity.
- Represent Bender UK professionally across customer meetings, site visits, and industry engagement.
- Dedication to actively seeking and converting new business opportunities.
- Excellence in preparation, presentations, and pipeline management.
- Commercial excellence, demonstrated through strong conversion, margin control, and opportunity ownership.
- Trust-based relationships, built with customers, contractors, and stakeholders.
- Teamwork in action, collaborating across regions and functions to win business.
- A proactive, driven approach to building market presence and delivering growth.
- Proven experience in a sales or commercial role, ideally within a technical or healthcare environment.
- Strong ability to identify and develop new business opportunities.
- Excellent communication and relationship-building skills.
- Commercial awareness, including pricing, negotiation, and margin management.
- Strong organisational and pipeline management capability.
- Full driving licence and willingness to travel extensively.
- Experience working with healthcare customers (NHS / HSE) or electrical contractors.
- Background in electrical, engineering, or technical sales environments.
- Experience managing sales of complex or project-based solutions.
- Familiarity with CRM systems (e.g. Salesforce).
- Commission: Based on performance
- Pension: 6% employer contributions and opportunity to make your pension contributions via salary sacrifice
- Holiday Entitlement: 25 days + 8 bank holidays with a buy/sell leave scheme in place at the start of each holiday year
- Health and Well-being: Single private medical cover and access to an employee assistance programme
- Social: Regular opportunities to meet and interact with colleagues on a social basis
Sales Manager Electrical Systems in Lisburn employer: Bender
Bender UK is an exceptional employer, offering a unique opportunity for a Healthcare Sales Manager to thrive in a dynamic and supportive environment across Ireland. With a strong emphasis on values such as Dedication, Excellence, Trust, and Teamwork, employees benefit from a collaborative work culture, comprehensive health and well-being support, and generous holiday entitlements. The company prioritises employee growth through ongoing training and development, making it an ideal place for those seeking meaningful and rewarding careers in the electrical systems sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager Electrical Systems in Lisburn
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager Electrical Systems at Bender, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Bender. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager Electrical Systems. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager Electrical Systems in Lisburn
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Bender:When writing your cover letter, make sure to tailor your message specifically for Bender. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Bender
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Bender that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Bender that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Bender’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
