At a Glance
- Tasks: Lead customer growth and engagement through strategic account management and digital adoption.
- Company: Join the historic London Assay Office, blending heritage with modern innovation.
- Benefits: Competitive salary of £60,000 and opportunities for professional development.
- Other info: Be part of a dynamic team focused on customer satisfaction and operational transparency.
- Why this job: Make a real impact in a role that combines strategy, customer experience, and digital transformation.
- Qualifications: Strong relationship-building skills and experience in B2B or service environments.
The predicted salary is between 60000 - 60000 £ per year.
The London Assay Office is one of the oldest continually operating institutions in the UK, providing hallmarking and precious metal services since 1327. Today we combine heritage with innovation, supporting jewellers, designers, manufacturers, and global brands with world-class testing, marking, and customer service. As we modernise our operations through significant digital transformation, including new Acumatica ERP capability, a redesigned customer portal, and enhanced operational transparency, we are creating a new role to help us grow our customer relationships and deliver on our strategic aim to become our customers’ most valued supplier.
Role Purpose
The Business Development Manager (BDM) will lead the Assay Office’s approach to customer growth, engagement, and partnership. This is not a traditional sales role. It is a strategic position that blends account management, market insight, customer experience design, and digital adoption. The BDM will work closely with Operations, Customer Service, across multiple workstreams to ensure the Assay Office grows sustainably, strengthens customer loyalty, and remains easy to do business with.
Key Responsibilities
- 1. Strategic Account Management
- Build structured, proactive relationships with our top customers across makers, designers, brands, and trade businesses.
- Develop account plans, track health indicators, and increase customer lifetime value.
- Conduct regular customer reviews, needs assessments, and service optimisation discussions.
- 2. Business Growth & Customer Acquisition
- Identify and develop opportunities with high-value customer segments aligned to capacity and operational reality.
- Support onboarding of new businesses, especially digital-first or growth-stage jewellery brands.
- Represent the Assay Office at industry events, exhibitions, and trade bodies.
- 3. Digital Adoption & Customer Experience
- Drive customer use of the Portal and future online services.
- Support the rollout of digital hallmarking, and transparent service information.
- Deliver insight into customer pain points and help shape improvements to future service offers.
- 4. Insight, Reporting & Market Intelligence
- Monitor trends in jewellery, metals, manufacturing, and regulations.
- Serve as the “voice of the customer” across internal teams, ensuring feedback becomes action.
- 5. Brand, Education & Operational Transparency
- Support creation of clear, educational customer content (FAQs, short-form videos, guides).
- Work collaboratively with Communications to strengthen trust and raise public awareness of hallmarking.
- Act as a confident ambassador for the craft and the Assay Office’s values.
Key Relationships
- Reports to: Director
- Works closely with: Production Control Manager and site deputies (Hall, Heathrow, Greville St), Customer Service, Finance, Technical, Marketing & Communications
Success Measures
- Increased customer satisfaction and improved NPS in priority segments.
- Growth in profitable, low-friction customer volumes.
- Higher adoption of digital tools and online workflows.
- Reduction in customer queries and cost-to-serve for small customers.
- Delivery of timely and actionable customer insight to internal governance structures.
Skills & Experience
Essential
- Strong relationship-building and account management experience in B2B or service environments.
- Ability to understand operational workflows and translate customer needs into practical solutions.
- Excellent communication skills—verbal, written, and presentation.
- Strong analytical mindset; comfortable using dashboards, CRM data, and service metrics.
- Experience improving customer experience or managing client lifecycles.
- A self-starter who thrives in a small, multi-disciplinary organisation.
Desirable
- Experience in jewellery, luxury goods, or a craft/regulation-based service sector.
- Experience with CRM or ERP systems, ideally SaaS-based.
- Understanding of digital customer journeys and portal-based service models.
- Experience delivering content, training, or public-facing educational materials.
Values & Behaviours
We are looking for someone who:
- Communicates clearly and respectfully, internally and externally.
- Understands the balance between heritage and innovation.
- Takes ownership and works independently.
- Builds trust through transparency and reliability.
- Represents the Assay Office with professionalism and warmth.
Reporting To
Director, London Assay Office
Contract
Full time
Salary
£60,000
To Apply
Please apply with a CV and covering letter outlining your suitability for the role to us by using the application form below.
Business Development Manager in London employer: Benchpeg Ltd.
The London Assay Office, located in the historic Goldsmiths’ Hall, offers a unique blend of heritage and innovation, making it an exceptional employer for those seeking to make a meaningful impact in the jewellery and precious metals industry. With a strong focus on employee growth, collaborative work culture, and a commitment to digital transformation, we empower our team members to thrive in their roles while fostering strong relationships with our customers. Join us to be part of a forward-thinking organisation that values transparency, trust, and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, exhibitions, and trade bodies where you can meet potential employers and showcase your skills. Remember, it’s all about building those relationships!
✨Tip Number 2
Be the voice of the customer! When you get the chance to chat with hiring managers, share insights on customer experience and how you can help improve it. This shows you understand their needs and are ready to contribute.
✨Tip Number 3
Show off your digital savvy! Highlight your experience with CRM or ERP systems during interviews. Employers love candidates who can drive digital adoption and enhance customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Business Development Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your relationship-building skills and any relevant experience in B2B environments. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills align with our mission at the London Assay Office. Keep it engaging and personal, so we get a sense of who you are.
Showcase Your Analytical Skills:Since the role involves using data and insights, don’t forget to mention your analytical mindset. Share examples of how you've used data to improve customer experiences or drive business growth in the past. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Benchpeg Ltd.
✨Know Your Audience
Before the interview, research the London Assay Office and its role in the jewellery industry. Understand their heritage and how they are modernising their operations. This will help you tailor your responses to show that you’re aligned with their values and goals.
✨Showcase Your Relationship-Building Skills
As a Business Development Manager, strong relationship-building is key. Prepare examples from your past experiences where you successfully managed accounts or built partnerships. Highlight how you can apply these skills to enhance customer loyalty at the Assay Office.
✨Demonstrate Your Analytical Mindset
Be ready to discuss how you’ve used data and metrics to improve customer experiences in previous roles. Bring examples of how you’ve monitored trends and translated insights into actionable strategies, as this aligns with the role’s focus on market intelligence.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and how you handle customer pain points. Think of scenarios where you’ve had to adapt to challenges and how you’ve driven digital adoption or improved service offerings. This will showcase your strategic thinking and adaptability.
