At a Glance
- Tasks: Own and optimise email marketing, leveraging AI and automation for smarter campaigns.
- Company: Join Benchmark Mineral Intelligence, a leader in critical minerals data and insights.
- Benefits: Enjoy 25 days holiday plus your birthday off, with a hybrid work model.
- Other info: Collaborative environment with opportunities to innovate and grow your career.
- Why this job: Make a real impact in a fast-growing team while mastering cutting-edge marketing tools.
- Qualifications: 3 years of B2B email marketing experience and hands-on HubSpot skills required.
The predicted salary is between 60000 - 80000 £ per year.
Benchmark Mineral Intelligence is the leading data and intelligence provider for the critical minerals, battery supply chain and energy transition industries. From lithium and cobalt to gigafactories and BESS, we give the world's most important companies and institutions the data and analysis they need to make strategic decisions.
We're a 150-person company at an exciting stage — Marketing is scaling from campaigns into a growth engine — building smarter systems, automation and personalised journeys that turn our market expertise into commercial impact.
The Role
We're hiring a Marketing Content Engineer to own our email marketing channel and the technical infrastructure that supports it. This isn’t a traditional email marketing role. You’ll own the channel end-to-end while building the systems, automation and AI-enabled workflows that help us scale smarter.
You’ll report into the Head of Marketing and work within a lean, fast-moving team. You’ll be the team's go‑to for all things HubSpot, email performance, A/B testing analytics, and the data hygiene layer that underpins how our marketing database is built, tagged, categorised and maintained.
What You’ll Do
- Own the email marketing calendar – working with Head of Marketing to deliver email campaigns that align with broader content strategy. End to end self-sufficiency - build, deployment and reporting.
- Partner with sales on lifecycle journeys and campaigns that support commercial priorities.
- Build and optimise lifecycle nurture flows for MQL development to pull contacts through the funnel. Includes multi-step sequences for prospects based on interest and behaviour.
- Experiment with AI workflows to scale content personalisation, repurposing and campaign production.
- Ensure continuity between email journeys and conversion experiences.
- Partner with sales as a marketer that is accountable for pipeline and revenue results, not just top of funnel metrics and engagement data.
HubSpot & Marketing Automation
- Own HubSpot email and lifecycle infrastructure— workflows, sequences, templates, smart content and reporting.
- Develop and govern content taxonomy and tagging frameworks — ensuring content is structured for personalisation, segmentation, and reuse across channels.
- Stay current on HubSpot capabilities and proactively identify ways to use new features or automation to improve efficiency and output.
- Build and maintain a robust segmentation framework across our contact database, ensuring sends are relevant, targeted, and respect contact preferences.
- Use behavioural signals, intent data and engagement patterns to design smarter customer journeys and avoid overcontacting.
Performance & Reporting
- Own email channel metrics — open rates, click rates, conversion rates, MQLs generated, pipeline influenced, and revenue attributed.
- Own insight and recommendations from email performance — identifying opportunities to improve engagement, conversion and revenue impact.
- Run structured A/B tests on subject lines, send times, content format, and CTAs — with a disciplined approach to learning and iteration.
- Maintain deliverability health across our sending domains, monitoring bounce rates, spam complaints and sender reputation.
About You
- ~3 years of B2B email marketing experience, ideally in a subscription, SaaS, data or media environment.
- Hands‑on HubSpot proficiency — you've built workflows, managed lists, set up sequences, created templates, and pulled reports yourself.
- A content engineering mindset — you think about content as structured, reusable infrastructure, not just individual assets.
- Tech-minded — comfortable exploring new tools, using AI to improve efficiency, and thinking systematically about how content is created and delivered.
- A data‑first approach — you care about CRM data quality and take ownership of keeping it accurate and useful.
- Commercially aware — you understand the connection between email activity and pipeline, and you report against it.
- Collaborative and organised — you work well with sales, content and ops teams, and manage a busy calendar without dropping balls.
- Naturally curious about AI — you’re already experimenting with tools to make marketing faster and smarter.
Nice to Have
- Experience with ZoomInfo, LinkedIn Sales Navigator, or similar tools for data enrichment.
- Exposure to AEO or SEO content structuring — understanding how content organisation supports discoverability.
Benefits include 25 Days Holiday (fixed) + 1 day off for your Birthday.
Content Specialist in London employer: Benchmark Mineral Intelligence
Join a dynamic team as a Sales Development Representative, where you'll receive comprehensive training and support to kickstart your career in sales. Our vibrant work culture fosters collaboration and innovation, providing you with clear pathways for growth and advancement. Located in a thriving area, we offer competitive salaries and a supportive environment that values your contributions and encourages professional development.
Contact Details:
Benchmark Mineral Intelligence Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Benchmark Mineral Intelligence and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Benchmark Mineral Intelligence are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Benchmark Mineral Intelligence on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Benchmark Mineral Intelligence. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Benchmark Mineral Intelligence. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Benchmark Mineral Intelligence:Show us that you’ve done your homework! In your application, briefly mention what you admire about Benchmark Mineral Intelligence’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Benchmark Mineral Intelligence
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Benchmark Mineral Intelligence will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Benchmark Mineral Intelligence, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
