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- Tasks: Lead growth marketing strategy and manage demand generation for a cutting-edge benefits platform.
- Company: Innovative benefits technology company focused on uplifting lives.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Join a dynamic team with a mission to enhance employee support and well-being.
- Why this job: Be at the forefront of AI-driven marketing and make a real impact in the enterprise market.
- Qualifications: Proven experience in B2B growth marketing and managing paid channels effectively.
The predicted salary is between 60000 - 80000 £ per year.
Our Mission: We’re not your average benefits platform – we’re the driving force that uplifts people’s lives. Our technology connects the entire benefits ecosystem, creating better outcomes for employers, employees, brokers, and providers. Our mission is clear: to build a world where everything works at its best, ensuring every employee gets the support they need to thrive—both at work and beyond.
Your Mission: As Ben's Demand Generation Lead, you will own the full growth marketing engine — strategy, execution, and performance. You will be the architect of how Ben generates demand in an enterprise market, working closely with Sales, running our ad agency, and building an increasingly AI‑powered growth operation. This is a strategic IC position with real commercial accountability.
What you’ll be working on:
- Own and evolve Ben's growth marketing strategy: defining which channels, audiences, and tactics will drive pipeline and revenue, and making the case for how we invest.
- Lead our relationship with our external ad agency: briefing, performance management, holding them to targets and getting the best out of them.
- Manage paid performance across Google and LinkedIn, driving customer acquisition and delivering against ROAS targets - either hands‑on or in partnership with the agency.
- Build and run an AI‑first growth operation, using tools and agents to scale output and improve performance without growing headcount.
- Own the ABM motion in close partnership with Sales: identifying high‑priority accounts and deploying targeted, multi‑channel programmes against them.
- Lead on website performance, conversion rate optimisation, AEO/SEO.
- Be Ben's commercial conscience in marketing: tracking pipeline contribution, reporting on what’s working, and making fast decisions when it isn’t.
You’ll love this role if you have:
- Proven growth and demand gen experience in a B2B business with an enterprise sales motion: you understand long sales cycles, buying committees, and why MQL volume is not the whole story.
- A track record of running and optimising paid channels at scale across Google and LinkedIn — with measurable results to show for it.
- Experience managing an external ad agency: briefing them clearly, keeping them accountable, and knowing when to push back.
- A genuine enthusiasm for AI‑enabled marketing operations: you are actively building with AI tools today, or excited to, and you see agents and automation as a core part of how modern growth functions work.
- Strong ABM experience: you know the difference between spray‑and‑pray and genuine targeting.
Demand Generation Lead in London employer: Ben
Contact Detail:
Ben Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This is your chance to demonstrate how you can drive demand and growth, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your experience aligns with their goals. We want to see that you’re genuinely interested in making an impact!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our mission of uplifting lives through innovative benefits solutions.
We think you need these skills to ace Demand Generation Lead in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about driving demand and using AI in marketing. Make it personal and relatable—show us why this position is perfect for you.
Tailor Your Experience: Don’t just send a generic application! Take the time to highlight your relevant experience in growth marketing and demand generation. Use specific examples that align with what we’re looking for, especially around managing paid channels and working with ad agencies.
Be Data-Driven: We love numbers! When discussing your past achievements, include metrics and results that demonstrate your impact. Whether it's ROAS targets or pipeline contributions, showing us the data behind your success will make your application stand out.
Apply Through Our Website: Make sure to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our mission!
How to prepare for a job interview at Ben
✨Know Your Stuff
Before the interview, dive deep into the company’s mission and values. Understand how their benefits platform works and be ready to discuss how your experience aligns with their goals. This shows you’re genuinely interested and have done your homework.
✨Showcase Your Success
Prepare specific examples of your past achievements in growth marketing, especially in B2B environments. Be ready to discuss metrics and results from your campaigns on Google and LinkedIn, as this will demonstrate your ability to drive demand effectively.
✨Engage with AI Insights
Since the role involves AI-powered growth operations, come prepared with ideas on how you’ve used AI tools in your previous roles. Discuss any innovative strategies you’ve implemented and how they improved performance—this will highlight your forward-thinking approach.
✨Collaborative Mindset
Emphasise your experience working with external agencies and sales teams. Share how you’ve successfully managed relationships and driven accountability. This will show that you can work well in a team and understand the importance of collaboration in achieving marketing goals.