Demand Generation Lead

Our Mission
We’re not your average benefits platform – we’re the driving force that uplifts people’s lives. Our technology connects the entire benefits ecosystem, creating better outcomes for employers, employees, brokers, and providers. Our mission is clear: to build a world where everything works at its best, ensuring every employee gets the support they need to thrive—both at work and beyond.

Your Mission
As Ben’s Demand Generation Lead, you’ll own the full growth marketing engine — strategy, execution, and performance. You’ll be the architect of how Ben generates demand in an enterprise market, working closely with Sales, running our ad agency, and building an increasingly AI‑powered growth operation. This is a strategic IC position with real commercial accountability.

What you’ll be working on:

• Own and evolve Ben’s growth marketing strategy: defining which channels, audiences, and tactics will drive pipeline and revenue, and making the case for how we invest.
• Lead our relationship with our external ad agency: briefing, performance management, holding them to targets and getting the best out of them.
• Manage paid performance across Google and LinkedIn, driving customer acquisition and delivering against ROAS targets—either hands‑on or in partnership with the agency.
• Build and run an AI‑first growth operation, using tools and agents to scale output and improve performance without growing headcount.
• Own the ABM motion in close partnership with Sales: identifying high‑priority accounts and deploying targeted, multi‑channel programmes against them.
• Lead on website performance, conversion rate optimisation, AEO/SEO.
• Be Ben’s commercial conscience in marketing: tracking pipeline contribution, reporting on what’s working, and making fast decisions when it isn’t.

You’ll love this role if you have…

• Proven growth and demand gen experience in a B2B business with an enterprise sales motion: you understand long sales cycles, buying committees, and why MQL volume is not the whole story.
• A track record of running and optimising paid channels at scale across Google and LinkedIn — with measurable results to show for it.
• Experience managing an external ad agency: briefing them clearly, keeping them accountable, and knowing when to push back.
• A genuine enthusiasm for AI‑enabled marketing operations: you’re actively building with AI tools today, or excited to, and you see agents and automation as a core part of how modern growth functions work.
• Strong ABM experience: you know the difference between spray‑and‑pray and genuine account‑based programmes, and you’ve run the latter, successfully.
• The ability to work as a high‑performing IC: you can set strategy and execute it yourself, without needing a team underneath you to get things done.
• Deep comfort with data and analytics: you connect your work to pipeline and revenue, not just impressions and clicks, and you can use that data to make fast, confident decisions.
• Proficiency in HubSpot and familiarity with modern martech stacks.

You won’t love this role if you…

• Aren’t comfortable in a fast‑paced, high‑accountability environment.
• Need a lot of structure and a mature playbook to work from — we’re still building ours.
• Are used to managing a team and delegating execution — this role requires you to do both.
• Wait to be told what to do, or need sign‑off on every decision.
• Are uncomfortable with ambiguity — you’ll get context and support, but you’ll need to work things out.

Why Join Us?
Ben is moving into enterprise, and this role puts you at the centre of that shift. You’ll own demand gen — ABM, paid performance, SEO, agency — all with the autonomy to build the playbook yourself. This is a hands‑on, IC, strategic role. You set the strategy, you execute it. This is yours to run!

Our Compensation & Benefits
It’s important to us to practise what we preach when it comes to our benefits. We know what good looks like and we want to provide the best for our team, with a comprehensive and inclusive benefits package. We’ve built an offering that provides a selection of benefits across five key pillars: health & wellbeing, family, lifestyle, finance and social. This means you have a choice over the things that are most important to you.

• Competitive base salary + equity, so you own what you build.
• £100 monthly personal Ben Balance: for whatever works for you, whether that’s Netflix, Spotify, or a really expensive cup of coffee! This allowance will increase by £50 for each year of service until you reach £250.
• Weekly lunch provided in office so you can spend quality time with the team over some tasty food!
• 28 days of holidays a year plus bank holidays. Also, your holiday entitlement will increase to 30 days at your 3rd year of service!
• Day off for your birthday.
• Work‑from‑anywhere scheme, allowing you to work from abroad.
• Enhanced parental leave and workplace nursery scheme to support with the cost of childcare in a nursery setting.
• Comprehensive Private Medical Insurance.
• Funded Life Assurance cover with the option to voluntarily increase – this also includes an annual health check.
• Comprehensive and tailored mental health support and professional coaching through a leading provider.

Diversity and Culture at Ben
We are organically growing a brilliantly diverse, inclusive and respectful bunch of people we are extremely proud of. This should go without saying, but all applications are very much welcome. If you need any adjustments to support you with your application, just let us know by emailing jobs@thanksben.com.