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- Tasks: Lead web analytics strategy and optimize data-driven decisions.
- Company: Join a dynamic team focused on innovative digital strategies.
- Benefits: Enjoy hybrid working, competitive salary, and great perks.
- Why this job: Make an impact with your analytical skills in a collaborative environment.
- Qualifications: 5+ years in web analytics; hands-on with tools like Google Analytics.
- Other info: Contact Ben Turner at BRT Consulting for more details.
The predicted salary is between 42000 - 84000 £ per year.
Senior Web Analytics Specialist – London (hybrid working) – £70K + Benefits
The Senior Web Analytics Specialist is a strategic and business-facing role that requires a unique blend of technical expertise, analytical skills, and strategic thinking. Reporting to the Manager of Analytics Platforms and Reporting, this role will play a pivotal part in defining and implementing our web analytics and data strategy.
Key Responsibilities:
- Strategy and Collaboration
- Analytics Implementation and Optimization
- Governance & Monitoring
- Continuous Improvement and Documentation
Experience Required:
- At least 5 years of proven experience leading and delivering successful web analytics, tag management, and site optimization platform deployments at an enterprise level.
- Hands-on experience with Piwik Pro, Matomo, and Google Analytics.
- Familiarity with developer tagging practices, including deposit tracking, custom events, and advanced tracking requirements.
- Experience implementing and maintaining tag manager/container solutions (eg, Google Tag Manager).
- Knowledge of user management, auditing, and monitoring solutions for web analytics and tag management platforms.
- Experience collaborating with Data Warehouse teams and understanding data integration requirements.
- Familiarity with Customer Data Platforms (CDPs) and setting up webhooks/integrations for data sharing and enrichment.
- Experience in architecting and reviewing data integration between CDP platforms and Web Analytics platforms.
- Demonstrated examples of using data to drive, improve, and influence onsite user behaviour and experience.
- Experience with personalization and targeted content.
- Strong understanding of SEO, SEM, and online marketing strategies.
- Familiarity with web development languages (HTML, JavaScript).
This role requires a unique combination of technical expertise, analytical abilities, and strategic thinking to drive data-driven decision-making and optimize digital strategies within the organization.
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Senior Web Analytics Specialist - London (Hybrid Working) - £70K + Benefits employer: Ben Turner
Contact Detail:
Ben Turner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Web Analytics Specialist - London (Hybrid Working) - £70K + Benefits
✨Tip Number 1
Make sure to showcase your hands-on experience with web analytics tools like Piwik Pro, Matomo, and Google Analytics. Highlight specific projects where you successfully implemented these tools to drive business results.
✨Tip Number 2
Demonstrate your understanding of tag management solutions, especially Google Tag Manager. Share examples of how you've optimized tracking setups and improved data accuracy in previous roles.
✨Tip Number 3
Emphasize your collaboration skills by discussing experiences where you worked closely with Data Warehouse teams. This will show that you can effectively integrate data across platforms, which is crucial for this role.
✨Tip Number 4
Showcase your strategic thinking by providing examples of how you've used data to influence user behavior and improve site performance. This will highlight your ability to drive data-driven decision-making.
We think you need these skills to ace Senior Web Analytics Specialist - London (Hybrid Working) - £70K + Benefits
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with web analytics, tag management, and site optimization. Use specific examples that demonstrate your hands-on experience with tools like Piwik Pro, Matomo, and Google Analytics.
Craft a Strong Cover Letter: In your cover letter, emphasize your strategic thinking and analytical skills. Discuss how you've successfully implemented web analytics strategies in the past and how you can contribute to the company's goals.
Showcase Technical Skills: Clearly outline your familiarity with developer tagging practices and web development languages such as HTML and JavaScript. Mention any relevant projects where you utilized these skills to drive user behavior and improve experiences.
Highlight Collaboration Experience: Discuss your experience working with Data Warehouse teams and integrating data across platforms. Provide examples of how you've collaborated with others to achieve successful outcomes in web analytics.
How to prepare for a job interview at Ben Turner
✨Showcase Your Technical Expertise
Be prepared to discuss your hands-on experience with tools like Piwik Pro, Matomo, and Google Analytics. Highlight specific projects where you successfully implemented web analytics solutions and how they impacted business outcomes.
✨Demonstrate Strategic Thinking
Think about how you can align web analytics strategies with broader business goals. Be ready to share examples of how you've used data to drive decisions and improve user experiences in previous roles.
✨Discuss Collaboration Experience
Since this role involves working closely with Data Warehouse teams and other stakeholders, prepare to talk about your experience collaborating across departments. Share specific instances where teamwork led to successful project outcomes.
✨Prepare for Technical Questions
Expect questions related to tag management practices and data integration. Brush up on your knowledge of developer tagging, custom events, and how you've managed data quality and governance in past projects.
