At Burgess Tractors, we are passionate about delivering exceptional machinery solutions and outstanding customer service to the agricultural and construction industries. As our business continues to grow, we are looking for a motivated and enthusiastic Agricultural Machinery Sales Specialist to join our team.
This is an exciting opportunity for someone who enjoys working with machinery, building customer relationships and identifying sales opportunities. You'll play a key role in managing machinery stock, supporting equipment sales and proactively generating new business through customer engagement and canvassing activities.
The Role
As an Agricultural Machinery Sales Specialist, you'll support the day-to-day management, marketing and sale of agricultural and construction equipment while helping to drive the continued growth of the business.
Working closely with our sales, service and workshop teams, you'll help ensure machinery is prepared to the highest standards, accurately valued and effectively promoted to customers.
Key Responsibilities
Sales & Customer Development
- Proactively promote and sell agricultural and construction equipment to new and existing customers.
- Generate sales opportunities through canvassing, prospecting, customer visits and telephone outreach.
- Build and maintain strong relationships with customers, identifying opportunities for repeat business and referrals.
- Understand customer requirements and recommend suitable machinery and equipment solutions.
- Prepare quotations and sales proposals and support machinery demonstrations.
- Attend trade shows, customer events and industry exhibitions to represent Burgess Tractors and generate new business leads.
- Maintain an active pipeline of prospects and follow up opportunities to maximise sales performance.
Stock & Equipment Management
- Assist in the assessment, valuation and management of machinery stock.
- Maintain accurate stock records, condition reports and pricing information.
- Work closely with workshop and service teams to ensure machinery is prepared to a high standard.
- Coordinate refurbishment, servicing and repair work to ensure equipment is retail-ready.
Marketing & Customer Engagement
- Create and maintain machinery advertisements and online listings.
- Respond promptly to customer enquiries, providing excellent product knowledge and support.
- Support marketing activities that increase machinery visibility and generate sales enquiries.
- Ensure customer and sales information is accurately maintained within company systems.
Market Awareness & Business Development
- Monitor machinery market trends and identify buying and selling opportunities.
- Identify and pursue new business opportunities within the agricultural and construction sectors.
- Maintain and develop a pipeline of prospective customers through proactive prospecting and canvassing.
- Monitor competitor activity and market conditions to support purchasing and pricing decisions.
- Provide market intelligence and customer feedback to support wider business objectives.
What We're Looking For
Essential
- Full UK driving licence.
- Strong communication and customer service skills.
- A proactive, self-motivated approach with a passion for sales.
- Excellent organisational skills and attention to detail.
- Confidence in building customer relationships and developing new business opportunities.
- Good IT skills and familiarity with Microsoft Office applications.
Desirable
- Knowledge of agricultural, construction or plant machinery.
- Previous experience in machinery sales, business development, stock management or a customer-facing role.
- Understanding of equipment valuations and market pricing.
- Experience using CRM systems and sales management software.
- Relevant qualifications in agriculture, sales or business.
Why join Burgess Tractors?
At Burgess Tractors, our people are at the heart of everything we do. We offer a supportive and collaborative working environment, investment in training and development, and the opportunity to build a rewarding career within a respected and growing business.
Ready to grow with us?
If you're passionate about machinery, enjoy meeting customers and have the drive to identify and convert new sales opportunities, we'd love to hear from you.
Apply today and start your next career journey with Burgess Tractors.
Agricultural Machinery Sales Specialist in Market Rasen employer: Ben Burgess
At Ben Burgess, we pride ourselves on being a supportive and dynamic employer, offering our Agricultural Service Technicians the chance to work with cutting-edge technology in a collaborative environment. With competitive earnings potential, comprehensive training, and clear pathways for career advancement, we ensure that our team members are equipped to thrive both personally and professionally. Join us in Old Leake, where your contributions are valued and every day presents new challenges and opportunities.
