Area Sales Manager

Area Sales Manager

Oakham Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage customer relationships and drive sales in a dynamic field environment.
  • Company: Join Ben Burgess, a trusted partner in agriculture and construction with 90 years of experience.
  • Benefits: Enjoy a competitive salary, bonus scheme, training investment, and a company car.
  • Why this job: Make a real impact while working in a supportive and growth-oriented culture.
  • Qualifications: Sales experience preferred; agricultural knowledge is a plus but training is provided.
  • Other info: Flexibility for weekends and harvest periods is required.

The predicted salary is between 36000 - 60000 £ per year.

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At Ben Burgess, we’re more than just a supplier of machinery—we’re a trusted partner to farmers, contractors, and businesses in agriculture, construction, and GroundsCare. With over 90 years of experience and a deep-rooted commitment to our motto, ‘Where Service Still Counts,’ we take pride in providing first-class support and solutions that keep our customers moving forward.

We are looking for a driven and customer-focused Area Sales Manager to join our expanding team. In this role, you’ll be responsible for managing an existing customer base while also identifying new business opportunities. If you thrive in a fast-paced, field-based sales environment and have a passion for building relationships and delivering exceptional customer service, we want to hear from you!

What you’ll be doing:

  • Driving Sales & Growth – Manage a portfolio of brands, securing both new and repeat business.
  • Building Customer Relationships – Be a trusted advisor, matching products/services to customer needs.
  • Managing the Full Sales Cycle – From lead generation to demos, finance solutions, and after-sales follow-up.
  • Representing Ben Burgess – Attend customer-focused events and ensure every interaction is first-class.
  • Collaborating with Teams – Work closely with finance, marketing, and depot managers to maximise opportunities.

What we’re looking for:

  • Proven sales experience , ideally in high-value equipment (£100k+ unit price).
  • Agricultural industry knowledge (preferred but not essential—full training provided!).
  • A results-driven individual with a strong track record in sales success.
  • Excellent customer relationship skills with a professional approach.
  • Tech-savvy mindset – experience with Microsoft Office and CRM systems is a plus.
  • Full UK driving licence and flexibility to work extended hours when needed.
  • Seasonal & Weekend Availability – Weekend and harvest availability will be required to meet customer demands.

What you’ll get in return:

At Ben Burgess, we know that our success is built on the strength of our team. That’s why we invest in our people, ensuring they have the support, training, and rewards they deserve.

  • Competitive salary , reviewed annually
  • Bonus scheme linked to performance and department success
  • Uncapped investment in your training and development —if you want to grow, we’ll support you!
  • Enhanced holiday and sick pay to promote a healthy work-life balance
  • Company car with business and personal allowance
  • A range of benefits , including a company pension, employee discounts, health & wellbeing programmes, and more

Apply today!

If you’re looking for a role where you can truly make an impact, we’d love to hear from you.

Apply online now or send your CV to HR & Recruitment, Ben Burgess, Europa Way, Norwich, NR1 2EN.

Need assistance with your application? Get in touch at [emailprotected] or call 07380 283618.

Ben Burgess is a Disability Confident Employer—if you need any adjustments during the application process, let us know.

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Area Sales Manager employer: Ben Burgess & Co. Ltd

At Ben Burgess, we pride ourselves on being more than just a machinery supplier; we are a dedicated partner to our customers in agriculture and construction. Our commitment to employee growth is evident through our uncapped training investment and competitive benefits, including a company car and enhanced holiday pay. Join us in Norwich, where a supportive work culture and a focus on exceptional customer service create an environment where you can truly thrive and make a meaningful impact.
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Contact Detail:

Ben Burgess & Co. Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with the agricultural and construction industries. Understanding the specific needs and challenges faced by customers in these sectors will help you build rapport and position yourself as a trusted advisor.

✨Tip Number 2

Network actively within the industry. Attend relevant events, trade shows, or local agricultural fairs to meet potential clients and showcase your knowledge about high-value equipment. This can lead to valuable connections and opportunities.

✨Tip Number 3

Demonstrate your sales success through real-life examples. Be prepared to discuss specific instances where you've driven sales growth or built strong customer relationships, as this will highlight your capability for the role.

✨Tip Number 4

Showcase your tech-savvy skills. Familiarity with CRM systems and Microsoft Office is a plus, so be ready to discuss how you've used technology to enhance your sales processes and customer interactions.

We think you need these skills to ace Area Sales Manager

Proven Sales Experience
Customer Relationship Management
Lead Generation
Sales Cycle Management
Negotiation Skills
Technical Knowledge of High-Value Equipment
Communication Skills
Team Collaboration
Problem-Solving Skills
Time Management
Flexibility and Adaptability
Tech-Savvy Mindset
Microsoft Office Proficiency
CRM System Experience
Understanding of Agricultural Industry

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant sales experience, particularly in high-value equipment or the agricultural industry. Use specific examples to demonstrate your success in driving sales and building customer relationships.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sales and customer service. Mention how your skills align with the responsibilities of the Area Sales Manager role and express your enthusiasm for joining Ben Burgess.

Highlight Relevant Skills: Emphasise your tech-savvy mindset and familiarity with CRM systems and Microsoft Office. These skills are important for managing the full sales cycle and collaborating with teams effectively.

Show Flexibility and Availability: In your application, mention your willingness to work extended hours, including weekends and during harvest seasons. This shows your commitment to meeting customer demands and aligns with the company's expectations.

How to prepare for a job interview at Ben Burgess & Co. Ltd

✨Know Your Products

Familiarise yourself with the machinery and services offered by Ben Burgess. Understanding the products will help you demonstrate how they meet customer needs during the interview.

✨Showcase Your Sales Success

Prepare to discuss your previous sales achievements, especially in high-value equipment. Use specific examples to illustrate your results-driven approach and how you've built customer relationships.

✨Demonstrate Customer Focus

Be ready to explain how you prioritise customer service. Share experiences where you went above and beyond to meet client needs, as this aligns with the company's motto of 'Where Service Still Counts.'

✨Highlight Team Collaboration

Discuss your experience working with cross-functional teams. Emphasise how collaboration with finance, marketing, and other departments has helped you maximise sales opportunities in the past.

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