MRKETING, Events & Membership Manager
Bembridge Sailing Club
Reports ToGeneral Manager / SecretarySalary~£35,000 + KPI bonus
LocationBembridge & Isle of Wight; occasional mainland visitsEmploymentFull-time
Purpose: Drive membership growth, event revenue and the Club's profile through sales, marketing, events and communications — modernising the Club's approach while respecting its traditions.
Key Responsibilities
- Membership Sales: proactive recruitment strategy, open days/taster events, enquiry pipeline & retention reporting
- Events & Events Sales: year-round events programme, venue sales for private/corporate functions, end-to-end booking management
- Marketing & Brand: annual marketing plan, partnerships, sponsorships, media coverage
- Social Media & Digital: manage all channels, content calendar, campaigns targeting new/younger audiences, analytics
- Business Development: local business & tourism partnerships, sponsorships, networking
- Communications: newsletters, email campaigns, website content, PR
- Member Experience: ambassador role, strong first impressions, member integration & feedback
- Website restructure and management
- General Administration office duties
Key Performance Indicators
- New enquiries, recruits, conversion & retention rates
- Event bookings and revenue; sponsorship value
- Social media growth, website traffic, digital enquiries
- Engagement from younger members and new sailing audiences
Person Specification
Essential: Sales/marketing/events experience; strong communication & relationship-building; proven business development; project management; social media literacy; creative, self-directed and professional.
Desirable: Sailing/yacht club or hospitality background; marine industry knowledge; CRM/email marketing experience; photography/video/design skills; existing local business network.
Personal Attributes
Proactive, commercially aware, creative, people-focused, confident, organised, enthusiastic, professional, forward-thinking, and respectful of the Club's tradition.
Overall Objective
Grow membership and revenue, raise the Club's profile and attract new audiences — while keeping Bembridge Sailing Club a welcoming, successful, forward-thinking private sailing club.
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