At a Glance
- Tasks: Lead our social media strategy and influencer programs to boost brand engagement.
- Company: Join Belstaff, a legacy brand known for innovation in functional clothing.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Make an impact in a brand that values independent spirits and community building.
- Qualifications: Experience in fashion or lifestyle sectors with a strong social media background required.
- Other info: We embrace diversity and are committed to an inclusive hiring process.
The predicted salary is between 28800 - 42000 £ per year.
Belstaff was created by and for independent spirits. We know that what we do and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past. Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference. A bit about Belstaff Belstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for racecar drivers windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today this energy prevails and unites the people who bring the Belstaff brand to life providing the best products to our customers both old and new. We are committed to building a team of curious conscious individuals dedicated to showing up standing together and being the difference between a good day and a great day. We are currently searching for a Social and Influencer Managerto join the team. We arelooking for an experienced Social and Influencer Manager with a strong strategic mindset to take our digital presence to the next level and drive channel growth. Reporting directly into the Senior Brand and Marketing Manager our Social and Influencer Manager will be responsible for developing and executing a channelspecific social strategy and influencer programme for our Mainline and Moto channels. Our successful candidate will besomeone with a deep understanding of social media trends experience in content creation and a proven track record of building and nurturing social communities. We are looking for someone who will be responsible for: Creating and implementing a multichannel social growth strategy to drive an increase in channel following reach engagement and conversion focusing on our core channels IG TT LI and YT Developing a TikTokspecific strategy to optimise the platform drive brand awareness and engage new audiences in innovative ways Setting brand and commercial social KPIs and delivering regular reports to the brand team/wider business on how we can improve channel performance Working alongside the Senior Art Director and Senior Brand Editor on conceptualising and producing engaging channelspecific content including stills videos graphics and live streams Collaborating with the brand team and wider business on campaigns product launches and cultural moments to create channelspecific storytelling opportunities ensuring social content is front and centre of everything we do Ensuring all content output reflects the brand vision and TOV Delivering the Moto social strategy including Moto community relationship building UGC campaigns and channelspecific social content shoots Implementing and managing a pipeline of key influencers and affiliates who can significantly contribute to growth targets and drive conversion Managing influencer contracts to ensure we negotiate the best possible rates and usage terms for our channels Leading and implementing UGC campaigns to drive authenticity trust and loyalty with our audiences Managing paid social budgets and campaigns to maximise reach and engagement Keeping the brand and business up to date with social trends by establishing direct relationships with social platforms including Meta TT and Google/YT Managing and mentoring our Social and Influencer Executive and being the social goto expert within the wider business We are looking for someone who has: Experience in the fashion sport or lifestyle sector A proven track record of driving social channel growth engagement and conversion Extensive experience in endtoend social campaign management Previous experience in influencer/affiliate programmes that drive ROI Strong negotiation and influencer contract skills Art direction and content production experience Proficiency in Photoshop and InDesign A teamcentric approach and management style and the ability to collaborate effectively across functions to bring ideas and campaigns to life Excellent planning negotiation and organisation skills We are looking for someone who is: Inspired by working for Belstaff Constantly looking at social and digital trends to stay ahead of the curve Results focused has a proven track record of delivering channel growth and ROI A creative thinker with the ability to conceptualise and sell in ideas Highly organised with an energetic approach and thrives in a fastpaced dynamic environment A 360 omnichannel thinker A cross functionalintegrator who thrives on communication Where to from here We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex race marital status disability age sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process please let us know and we will be happy to support you.
Social and Influencer Manager employer: Belstaff
Contact Detail:
Belstaff Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social and Influencer Manager
✨Tip Number 1
Familiarize yourself with Belstaff's brand identity and values. Understanding their commitment to independent spirits and material innovation will help you align your social strategies with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of current social media trends, especially on platforms like Instagram, TikTok, LinkedIn, and YouTube. Being able to discuss recent successful campaigns or innovative content ideas during your interview can set you apart.
✨Tip Number 3
Prepare examples of past influencer collaborations that you've managed. Highlight how these partnerships drove engagement and conversion, as this aligns directly with the responsibilities of the role.
✨Tip Number 4
Demonstrate your ability to work cross-functionally by sharing experiences where you've collaborated with different teams. This will show that you can integrate ideas and campaigns effectively, which is crucial for the Social and Influencer Manager position.
We think you need these skills to ace Social and Influencer Manager
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Belstaff's brand values and mission. Reflect on how your personal values align with their commitment to independent spirits and innovation in functional clothing.
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, influencer marketing, and content creation. Use specific metrics to demonstrate your success in driving channel growth and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion and lifestyle sector. Discuss your strategic mindset and provide examples of how you've successfully implemented social strategies in previous roles.
Showcase Your Creativity: Since the role requires creativity in content production, consider including a portfolio or links to your previous work that showcases your ability to create engaging social media content and campaigns.
How to prepare for a job interview at Belstaff
✨Show Your Passion for the Brand
Make sure to express your enthusiasm for Belstaff and its legacy. Share how the brand's independent spirit resonates with you and how you can contribute to its mission of innovation and community building.
✨Demonstrate Your Strategic Mindset
Prepare to discuss specific strategies you've implemented in previous roles that drove social channel growth. Highlight your experience with platforms like Instagram, TikTok, LinkedIn, and YouTube, and be ready to share metrics that showcase your success.
✨Be Ready to Discuss Content Creation
Since the role involves conceptualizing engaging content, come prepared with examples of your past work. Discuss your experience with art direction, video production, and graphic design, and how these skills can enhance Belstaff's social media presence.
✨Highlight Your Influencer Management Skills
Talk about your experience in managing influencer relationships and campaigns. Be specific about how you've negotiated contracts and driven ROI through influencer partnerships, as this will be crucial for the role.