Brand and Marketing Manager in London

Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.

A bit about Belstaff: Belstaff is a functional clothing brand founded to move people forward. Throughout our history, we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines, and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new.

The Role: Reporting directly into the Senior Brand & Marketing Manager, this role is responsible for executing the brand and marketing strategy, with a key focus on wholesale and retail channels to drive business growth, and 360 campaign rollouts. The Brand & Marketing Manager must be exceptionally organised and results-focused, with the ability to communicate with cross functions and stakeholders at all levels.

Responsibilities:

• Devise and manage the global wholesale marketing strategy, ensuring all partner activity aligns with the overarching business plan.
• Responsible for the day-to-day marketing management of global wholesale accounts and agents in key strategic markets (UK, DE, ES, IT) & secondary growth markets.
• Attend sell-in/marketing meetings to present brand plans and create seasonal marketing activations that will drive awareness, engagement, and sell-through.
• Manage all 360 WS marketing activations including, but not limited to, digital activations, windows, POS, events, SIS’s, pop-ups, social media, and partner shoots.
• Track and report against all global marketing activity in line with the agreed KPI framework, making ongoing recommendations to the Brand Director and Commercial Director on how to drive better results.
• Ownership and management of the LSA marketing budget ensuring all partner activations are accounted for and tracked.
• Implement and lead the WS VM process with the VM team/internal stakeholders including pop-ups, POS materials, toolkits, and pricing structure.
• Responsible for integrating key looks for top-tier retailers into campaign shoots to drive sell-through and campaign consistency, and for the timely distribution of brand assets to wholesale partners.
• Brand guardianship of all wholesale touchpoints to prevent the brand from becoming diluted across global markets.
• Monitor the wholesale competitor landscape to keep abreast of the market including store visits and seasonal reporting.
• Manage the retail & outlet marketing calendar of events & campaigns, ensuring all stakeholders are kept up-to-date, and all activations deliver footfall and conversion.
• Ownership of all new store launch plans alongside the retail and VM teams.
• Building relationships with shopping centres & store managers to drive awareness through their channels.
• Implement and lead the new retail training process for store staff and customer service teams, working closely with the Merch and Retail functions to bring all elements of the project to life.
• Lead monthly calls with the store teams to keep them abreast of any marketing activity that will help them drive conversations with customers.
• Manage all in-store events with the PR, social & CRM teams to ensure commercial objectives are met and database/social growth are the focal point of each event.
• Ownership and management of the retail marketing budget.
• Track and report against all retail and outlet activity in line with the agreed KPI framework, making ongoing recommendations to the Brand Director and Commercial Director on how to drive better results.
• Support the Senior Brand & Marketing Manager with 360 rollout plans for mainline campaigns, collaborations, and special projects, working closely with all channel owners to devise marketing plans that will drive awareness and sell-through.
• Contribute ideas, research, and data to brand projects and marketing strategies.
• Ownership of brand tracking & providing quarterly reports on key insights.

You may be required to undertake such further duties as your skills, qualifications, and experience allow and/or as may be assigned to you by the Company from time to time.

Skills & Experience:

• Fashion, sport or lifestyle experience.
• Experience in 360 campaign management across a variety of online and offline channels.
• A background in DTC and wholesale marketing channels.
• The ability to create and implement effective brand and marketing activity that drives ROI.
• Excellent organisation and project management skills with the ability to see things through from concept to execution.
• A strong understanding of global marketing tactics, particularly in the UK & DE.
• Self-motivated with a can-do attitude.
• The ability to communicate effectively with stakeholders at all levels in a professional and personable manner.
• Results & solutions focused.
• The ability to remain calm under pressure.
• Highly organised, capable of working across multiple projects and prioritising workload to achieve the desired outcome.
• Meticulous attention to detail with the capability to execute projects to a high standard.
• The ability to present information in a clear and concise manner, both written and verbally.

We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process, please let us know and we will be happy to support you.