Brand Campaign Manager (Maternity Cover) in London

As a Brand Campaign Manager, you will raise the awareness of the brand and properties in key markets through a multi-layer campaign strategy. Drive ROI for need-properties through revenue-driving campaign pushes. Amplify property activations and reinforce the positioning of each property through fit-for-channel assets and storytelling, in turn driving desirability for both Belmond and Property brands.

Manage planning, creation, distribution and measurement of content across all channels to cement Belmond as a captivating narrator and a trusted source of travel and lifestyle content.

• Act as key coordinator for campaign rollout across all channels from briefing to delivery.
• Own central campaign calendar: Focus on hero campaigns, revenue campaigns, on property stories, events and key cultural moments, working closely with local teams and the central revenue team to ensure key property moments/revenue needs are identified early to provide a full year view.
• Proactively plan ‘revenue-driving' campaigns for need periods during the year under the framework of Slow Luxury, as well as supporting ‘reactive' campaign pushes for properties with specific business needs.
• Work closely with local teams to ensure that on-brand, best-in-class content is created well in advance of key calendar moments for each property.
• Act as key contact for sharing back local team activations to the Belmond Brand & Marketing team through hosting regular meetings.
• Act as strategic leader for content strategy across all channels – Media, Web, CRM – ensuring that all briefs take a channel-first approach to building creative that is fit-for-format.
• Finesse 360 Campaign approach, putting tools in place to ensure all assets are fit for each channel and delivered well in advance of the go-live date.
• Finesse the briefing process for all content, ensuring that appropriate briefing templates are in place to use at both a central and local level.
• Oversee localisation/translation of assets and ensure that assets are market-appropriate.
• Work closely with the media team to ensure a detailed understanding of the media plan and how assets will be amplified for all campaigns.

• Elevate all central and local channels through new campaign content in line with global art direction, ensuring consistency of image quality and messaging.
• Ensure our campaign content reflects all editorial pillars and supports ECH strategy, positioning Belmond as a brand with purpose.
• Work closely with Art Director and team to ensure that agency assets created are fit-for-channel media, web and CRM.
• Work closely with Editor-in-Chief to ensure the brand tone of voice is adhered to with every campaign and local story that we amplify.
• Innovate – play with new formats and technologies to position the brand as a gold-standard campaign innovator.
• Ensure internal PR is amplified around every hero campaign.

• Responsible for building and ongoing management of reporting and analysis for campaigns using KPI frameworks/benchmarking and channel-specific studies (eg. Brand Lift) as well as various measurement tools (GA4, Power BI).
• Feed campaign learnings into future campaign planning – what worked/what didn’t.
• Ensure appropriate digital tracking is set up across all channels for every campaign.
• Provide summary and insights to the wider business post-campaign.
• With channel owners, look to implement a consolidated tracking dashboard.
• Regularly evaluate new opportunities and processes when it comes to measurement, leaning on LVMH methodologies/learning programs.

• Attend LVMH training session to understand best-in-class campaign practices.
• Develop understanding of how data can inform campaign strategy.
• Develop channel knowledge and a better understanding of the purpose of each asset in the sales funnel.
• Coach and guide local teams, share best practices and run training sessions on how to create effective campaigns.

• Good understanding of the luxury/hospitality world.
• Good understanding of the production process.
• Good understanding of media landscape (asset formats, etc.) and other digital channels (WEB/CRM).
• Good knowledge of online tracking and assessing performance.

At Belmond, we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We strive to create an environment where our employees can thrive both personally and professionally. With a commitment to your ongoing development, you'll have the opportunity to learn and grow alongside some of the most talented individuals in the industry, contributing to unforgettable moments for our guests, communities, and each other.