At a Glance
- Tasks: Lead digital marketing strategies, optimise websites, and leverage AI for enhanced performance.
- Company: Bellrock, a top UK property services provider transforming estates with tech and data.
- Benefits: Generous leave, health perks, hybrid work, and exciting employee discounts.
- Other info: Dynamic hybrid role with opportunities for growth and innovation in a supportive environment.
- Why this job: Join a forward-thinking team and shape the future of digital marketing with AI.
- Qualifications: Proven digital marketing experience, strong SEO skills, and proficiency in HubSpot.
The predicted salary is between 55000 - 65000 € per year.
About the Company
Bellrock is a leading UK property services provider that uses technology and data to transform estates into high‑performance, sustainable environments.
Role Overview
Senior Digital Marketing Manager – responsible for owning and scaling Bellrock’s digital performance engine, including website, search, email, and paid media channels, and for embedding AI into all digital marketing activities.
Responsibilities
- Website Management, User Experience, and CRO: Own the Bellrock websites and ensure a best‑in‑class digital experience. Manage website performance, develop landing pages for campaigns, and continuously improve customer journeys through structured CRO experimentation and optimisation. Leverage AI tools and experimentation to accelerate insights, personalise user journeys, and improve conversion performance at scale.
- Search Performance: SEO and AEO: Own technical foundations of SEO and AI‑enriched search optimisation. Continuously evolve strategies to reflect changing AI‑first search experiences and answer engines. Partner with content and demand generation teams to support search performance and audience intent.
- Email Marketing, Automation, and Lifecycle Optimisation: Own the health and performance of Bellrock’s email channel. Drive adoption of and optimise workflows and marketing automation to enable faster go‑to‑market and targeted, personalised experiences. Incorporate AI‑driven segmentation, content generation, and journey optimisation to deliver scalable lifecycle programmes.
- Digital Infrastructure, Reporting, and Insights: Maximise value of HubSpot and other GTM platforms. Support campaign execution, ensure robust tracking and tagging standards, and maintain digital infrastructure for effective marketing programmes. Design and own digital KPIs, reporting dashboards, and performance analysis, translating data into actionable insights. Identify and implement AI‑enabled tools and workflows to enhance campaign execution, insight generation, and reporting efficiency.
- Digital Leadership and Capability Building: Champion best practice across Bellrock’s digital channels. Collaborate with marketing teams to improve digital execution, develop SOPs, and influence channel usage organisation‑wide. Coach and develop one digital marketing specialist and build digital capability across the broader team. Advocate AI adoption within marketing, developing use cases, setting standards, and upskilling the team.
Qualifications
- Proven experience in digital marketing with strong hands‑on channel ownership.
- Track record of improving website performance through CRO and user journey optimisation.
- Strong experience with HubSpot and marketing automation platforms.
- Demonstrable expertise in technical SEO and AI search performance optimisation.
- Experience managing email marketing programmes, nurture sequences, workflows, and marketing automation.
- Proficiency with digital marketing tools such as Google Ads, LinkedIn Ads, Google Analytics, or similar platforms.
- Experience with CMS platforms such as Webflow or WordPress.
- Highly organised, able to manage multiple concurrent campaigns aligned to business development activity.
- Analytical, data‑driven mindset with strong reporting and dashboarding capability.
- Experience using AI tools and platforms to enhance digital marketing performance, including content creation, campaign execution, personalisation, and analytics.
- Strong interest in emerging AI capabilities and a practical mindset for applying them to real‑world marketing challenges.
- AI fluency and a continuous learning mindset.
Working Arrangements
Hybrid basis at Bellrock’s Paddington, London office. Working hours: 37.5 per week, Monday to Friday, 8:30 am – 5:00 pm.
Benefits
- 25 days annual leave plus bank holidays and an additional day.
- Salary exchange pension scheme.
- Life cover.
- Paid sick leave.
- Health Assured employee assistance and wellness program.
- Enhanced maternity, paternity and adoption leave.
- Salary sacrifice schemes: Cycle to work.
- Holiday purchase scheme of additional 5 days per year.
- Offers and discount scheme for everyday shopping and essentials.
- Healthcare Cashplan.
- MotorSave Scheme.
- Refer a friend incentive.
- Liftshare.
- Virtual GP access.
Senior Digital Marketing Manager in City of Westminster employer: Bellrock Group
Bellrock is an exceptional employer that prioritises employee well-being and professional growth, offering a dynamic work culture in the heart of London. With a strong focus on innovation and technology, employees benefit from a hybrid working model, comprehensive health and wellness programmes, and numerous opportunities for career advancement, particularly in the rapidly evolving field of digital marketing. The company fosters a collaborative environment where creativity and AI-driven strategies are embraced, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who might have insights into Bellrock. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your expertise in SEO, email marketing, or AI tools. This not only showcases your abilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by diving deep into Bellrock’s digital presence. Familiarise yourself with their website and social media channels, and come armed with ideas on how you could enhance their digital performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Bellrock team.
We think you need these skills to ace Senior Digital Marketing Manager in City of Westminster
Some tips for your application 🫡
Show Off Your Digital Skills:Make sure to highlight your experience with digital marketing tools and platforms like HubSpot, Google Ads, and any AI tools you've used. We want to see how you've owned and scaled digital performance in your previous roles!
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences mentioned in the job description. Show us how your background aligns with what we're looking for at Bellrock.
Be Data-Driven:Since we love a good analytical mindset, include examples of how you've used data to drive decisions and improve performance. Share those success stories that demonstrate your ability to turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Bellrock!
How to prepare for a job interview at Bellrock Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO, email automation, and AI tools. Be ready to discuss how you've used these strategies in your previous roles and how they can be applied at Bellrock.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics and KPIs you've managed in past campaigns. Bring examples of how you've used data to drive decisions and improve performance, especially in website management and CRO.
✨Demonstrate Your Leadership Abilities
Since this role involves coaching a digital marketing specialist, think of examples where you've led a team or project. Highlight your experience in building digital capabilities and advocating for best practices in marketing.
✨Be Ready to Discuss AI Integration
Bellrock is keen on embedding AI into their marketing activities, so come prepared with ideas on how you've leveraged AI in your previous roles. Discuss any tools you've used and how they improved your marketing efforts.
