Marketing and Communications Officer

Located in the Westlands, Newcastle‑under‑Lyme, Edenhurst Preparatory School is a co‑educational independent day school and nursery for pupils from age 3 months to 11 years. The School was established in 1961 by the Copestick family, and over the decades has continued to evolve into a nurturing, family‑orientated and academically excellent school. In our latest ISI inspection, we were awarded the grade of “Excellent” in all areas. This is the highest grade a school can be awarded under the ISI Inspection scheme. Our Early Years provision was awarded “Outstanding” for the third time in a row.

As Marketing and Communications Officer of Edenhurst Preparatory School, you are responsible for the marketing and communication plans for the school. Working in close partnership with the Admissions Registrar and with support from the Bellevue marketing team, you will lead on the implementation of initiatives and activities that drive recruitment and promote word of mouth and parent satisfaction. This is an exciting time in the School’s development, and we hope that our new Marketing and Communications Officer will bring energy and initiative and that s/he will play a key role in helping to achieve the School’s marketing and communication objectives.

The position calls for a high level of relevant experience, a thorough understanding of the world of independent education and for a combination of outstanding administrative, managerial, communication, marketing, IT and people skills. We are looking for a flexible and goal driven “all-rounder” with an entrepreneurial spirit, a strong work ethic and a drive to build strong parent and pupil satisfaction and awareness in the local community for Edenhurst Preparatory School. You will be self-motivated, creative and have a sincere interest in other people. With a strong focus on goals and detail-orientation, this role provides you with a great deal of responsibility and autonomy. If you enjoy working hard and are motivated by seeing the results of your efforts, this position will both challenge and inspire you.

In this role you will report directly to the Head, with close links to the Bellevue central marketing team. As an integral member of the wider Bellevue marketing team, you will benefit from group wide best practice, training, support, guidance and opportunities to network and share ideas. This is a part-time position (20-24 hours per week, approx 3 days), start date: August 2025. Salary: £18,000 (Approx £30,000 FTE) depending on experience and agreed hours.

THE MARKETING OFFICER IS EXPECTED TO:

• Implement and lead on the marketing plans to ensure effective channels to market and timely executed activities/campaigns.
• Drive pupil recruitment and retention through marketing and communication initiatives to ensure targets are met.
• Ensure a strong brand message and positioning through a clear communication mix and PR strategy.
• Manage and maintain the school’s website, social media, listings and online campaigns.
• Work closely with staff on parent communication and regular newsletters.
• Work in partnership with and support the admissions registrar for a strong admissions process.
• Promote and build good relationships with outside institutions or groups such as nurseries, relocation agencies, and local businesses.
• Plan, promote and execute school events such as open days, induction events, school tours and parent events.
• Draft, collate and edit copy for marketing materials including newsletters, prospectus, parent handbooks, flyers and adverts.
• Liaise with printers, designers and suppliers for marketing collateral and digital requirements.

QUALIFICATIONS AND REQUIREMENTS:

• Minimum of 4 years’ work experience in marketing, PR and communications. It is not essential to have a background in education, but it could be an advantage.
• Proven track record of leading and executing successful campaigns and marketing initiatives.
• Excellent communication skills with fluency in English.
• A team player with strong interpersonal and communications skills.
• Organised and able to keep on top of many details and prioritise effectively.
• Creative with excellent writing, editing and proof-reading skills, with the ability to produce well formatted newsletters, programmes and presentations.
• Working knowledge of using online content management programmes and social media channels.
• You will also be extremely sales-minded, energetic and positive.
• A bachelor degree or completed an education.
• You are an all-rounder and you enjoy doing daily administrative routines as much as creating new marketing ideas or finding solutions to problems.

Please send your CV and a covering letter detailing your suitability for the post to Becky Wilkinson (bwilkinson@blvue.com). Closing date for applications is Monday 30th June.