At a Glance
- Tasks: Deliver exceptional customer service and create engaging product displays.
- Company: Join TALES House London, a vibrant multi-brand retail space on Oxford Street.
- Benefits: Gain valuable experience in retail and customer engagement while working in a dynamic environment.
- Other info: Flexible shifts, including weekends, with opportunities for personal growth.
- Why this job: Be part of a unique storytelling space that celebrates African and diaspora brands.
- Qualifications: Previous retail or customer service experience and a passion for fashion and culture.
The predicted salary is between 24000 - 30000 £ per year.
Location: Oxford Street, London
Employment Type: Full-time and Shift-based (including weekends)
About TALES House London:
TALES House London is a curated, multi‑brand experiential retail space by Bellafricana, located on Oxford Street. The space brings together a rotating selection of African and diaspora brands across fashion, beauty, lifestyle, and creative industries. More than a traditional retail store, TALES House is designed as a storytelling and discovery space where customers engage with products, people, culture, and experiences in an immersive and memorable way. The space combines retail, community, content, and culture to create a unique in‑person and digital brand experience. The space operates 7 days a week (approximately 10 am–8 pm) with a small, close‑knit team.
Job Overview:
We are seeking a passionate, customer‑focused, and detail‑oriented Retail Brand Experience Associate to join our team. This role combines exceptional customer engagement with strong visual merchandising skills to ensure customers enjoy a memorable shopping experience while the store remains visually appealing, organised, and commercially effective. The successful candidate will play a key role in delivering outstanding customer service, supporting sales growth, maintaining store presentation standards, and creating visually compelling product displays that inspire customers and drive purchases.
Responsibilities:
- Deliver exceptional customer service and create a welcoming, memorable shopping experience while supporting sales targets.
- Build strong customer relationships and confidently communicate product features, brand stories, and unique selling points.
- Maintain attractive visual merchandising displays and ensure the store consistently reflects brand standards.
- Refresh product displays, promotional areas, signage, and merchandising layouts to drive customer engagement and sales.
- Support stock management, replenishment, inventory accuracy, product tagging, and overall store organisation.
- Assist with daily store operations, including opening/closing procedures, events, activations, and promotional campaigns.
- Work collaboratively with the Retail Team Lead and wider team while representing TALES House London and Bellafricana professionally at all times.
Qualifications:
- Previous experience in retail, customer service, visual merchandising, fashion retail, or a related customer‑facing role.
- Experience creating and maintaining product displays and visual merchandising standards.
- Strong communication and interpersonal skills.
- Customer‑focused with a passion for delivering exceptional experiences.
- Good understanding of retail presentation, product placement, and customer behaviour.
- Strong organisational skills and attention to detail.
- Ability to work effectively in a fast‑paced retail environment.
- Interest in fashion, lifestyle, beauty, culture, or creative brands.
How to Apply:
Apply by sending your CV to info@bellafricana.com and using the role as the subject line.
Retail Brand Experience Associate in Oxford employer: Bellafricana
At TALES House London, we pride ourselves on being more than just a retail space; we are a vibrant community hub located on the iconic Oxford Street. Our close-knit team fosters a collaborative and inclusive work culture, where every employee is encouraged to grow and develop their skills in customer service and visual merchandising. With a focus on delivering exceptional experiences and engaging with diverse brands, working here offers unique opportunities to connect with culture and creativity while contributing to a meaningful retail experience.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Brand Experience Associate in Oxford
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Bellafricana, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Bellafricana!
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Bellafricana, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Bellafricana and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Bellafricana that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Bellafricana
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
