At a Glance
- Tasks: Drive brand strategy and engage consumers for a trusted food brand.
- Company: Established food manufacturer with a legacy of quality and innovation.
- Benefits: Competitive salary, collaborative environment, and opportunity to shape brand strategy.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Join a growing brand and make a real impact in the food industry.
- Qualifications: Degree in Marketing or related field and 3+ years in brand management.
The predicted salary is between 35000 - 40000 £ per year.
Our client is a well-established food manufacturer with a heritage spanning generations and a reputation for quality, provenance, and trusted household brands.
As the business continues to grow across retail and export markets, they're looking for a Brand Manager to help drive the next phase of brand development and consumer engagement.
ROLE PURPOSE
The Brand Manager will take ownership of brand strategy and execution for key product lines, working closely with sales, NPD, and external agencies to build brand equity, drive consumer engagement, and support commercial growth across retail and export channels.
KEY RESPONSIBILITIES
- Develop and deliver brand plans that support wider commercial and business objectives.
- Manage brand P&L, including marketing budget allocation and ROI tracking.
- Lead the development of packaging, campaigns, and promotional activity in line with brand guidelines.
- Work cross-functionally with sales, NPD, and supply chain to bring new products and initiatives to market.
- Manage relationships with external agencies (creative, media, PR) to deliver high-quality brand output.
- Monitor market trends, consumer insights, and competitor activity to identify opportunities for brand growth.
- Support retailer and export partner engagement with brand and category input.
- Track brand performance against KPIs, reporting regularly to senior stakeholders.
- Manage social media and digital content in support of brand awareness and engagement.
- CANDIDATE REQUIREMENTS
- Degree in Marketing, Business, or related discipline (or equivalent experience).
- 3+ years' experience in a brand or marketing management role, ideally within FMCG or food/drink.
- Strong commercial acumen with experience managing budgets and measuring marketing ROI.
- Excellent project management skills, with the ability to manage multiple workstreams and stakeholders.
- Strong communication and interpersonal skills, comfortable working across all levels of the business.
- Creative thinker with a good eye for brand consistency and consumer-facing content.
- Experience working with retailers and/or export markets is an advantage.
- WHAT'S ON OFFER
- Salary £35,000 – £40,000, dependent on experience.
- Opportunity to work with a well-established, growing food brand.
- A collaborative team environment with genuine scope to shape brand strategy.
- #J-18808-Ljbffr
Brand Manager in Portadown employer: Bell Recruitment
Bell Recruitment is an excellent employer, offering a supportive work culture in Bangor, Wales, where teamwork and quality are at the forefront of our operations. Employees benefit from comprehensive training and growth opportunities, ensuring they can develop their skills while contributing to the production of high-quality products. With a focus on hygiene and operational excellence, we provide a rewarding environment for those looking to make a meaningful impact in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Portadown
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bell Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bell Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bell Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bell Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Portadown
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bell Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bell Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bell Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bell Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bell Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bell Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
