Brand Manager (Armagh)

We are looking for a passionate and commercially minded Brand Manager to lead the strategic development and execution of our brand across all customer touchpoints. This is an exciting opportunity to manage a purpose-led, health-focused brand and drive its growth in a competitive and fast-moving market.

Key Responsibilities:

• Develop and implement a clear brand strategy aligned with business objectives and market trends.
• Lead and manage new product development (NPD) initiatives from concept to launch, including packaging, pricing, and positioning.
• Ensure consistent brand messaging across digital, retail, PR, and trade channels.
• Work collaboratively with marketing, sales, and product teams to drive awareness, engagement, and conversion.
• Plan and execute integrated brand campaigns, influencer partnerships, and consumer promotions.
• Analyse market data, consumer insights, and campaign performance to inform strategic decisions.
• Manage brand budgets and coordinate with external agencies and creative partners.
• Monitor competitor activity and identify opportunities for brand differentiation and innovation.

About You:

• Minimum 3–5 years of experience in brand management, ideally within FMCG, food, or wellness industries.
• Strong understanding of consumer behavior, branding principles, and multi-channel marketing.
• Demonstrated experience in managing NPD, packaging, and brand campaigns.
• Strong commercial acumen and ability to analyse performance data to guide decisions.
• Excellent communication and project management skills with a collaborative mindset.
• Creative thinker with an eye for detail and passion for health, nutrition, or sustainable living.

What We Offer: