At a Glance
- Tasks: Lead marketing operations and optimise platforms to boost campaign performance and ROI.
- Company: Join a forward-thinking company at the forefront of marketing technology.
- Benefits: Enjoy competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
- Why this job: Make a real impact by driving AI adoption and enhancing marketing effectiveness.
- Qualifications: Experience in marketing operations and a strong grasp of data-driven strategies.
The predicted salary is between 51750 - 63250 £ per year.
Reporting to the Head of Marketing/Marketing Director, the Marketing Operations & Insights manager is responsible for optimising Marketing platforms such as Marketing Cloud, strengthening marketing data governance, developing addressable audiences and nurture programmes, and orchestrating AI-powered workflows, automation, and insights.
The role sits at the intersection of Marketing, Sales, Data, Technology, and Operations, ensuring marketing platforms, processes, data, and performance insights are aligned to improve marketing performance, ROI, pipeline contribution, and wider business impact.
Overview
To maximise marketing effectiveness by leading marketing operations, data governance, AI adoption, automation, and performance management across the marketing function.
The role will optimise Marketing Cloud and other marketing platforms, develop high-quality addressable audiences and nurture programmes, and use data, automation, and AI-powered insights to improve campaign performance, return on investment, pipeline contribution, and business impact.
Collaborate with teams to implement Automation and AI workflows.
Responsibilties
Marketing Operations & Platform Optimisation
- Own the operational effectiveness of Martech stack such as Marketing Cloud and related marketing technology platforms.
- Proactive review of Martech stack to provide recommendations
- Improve campaign processes, workflows, governance, and standards to increase efficiency, quality, and scalability.
- Partner with Marketing, Sales, Data, and Technology teams to ensure platforms and processes support business priorities.
Data Governance, Audiences & Nurture Programmes
- Lead marketing data governance, ensuring data quality, compliance, segmentation standards, and effective use of customer and prospect data.
- Work with legal/compliance for best practices related to data privacy management, changes in policy and safeguarding organizational data assets.
- Develop addressable audiences, segmentation approaches, propensity views, and nurture programmes that improve engagement and conversion.
- Work with stakeholders to align audience strategy with campaign goals, sales priorities, and customer lifecycle objectives.
AI Adoption, Automation & Workflow Orchestration
- Identify, design, and orchestrate AI-powered workflows that improve marketing productivity, personalisation, campaign execution, and decision-making.
- Champion responsible AI adoption across marketing, ensuring use cases are practical, governed, measurable, and aligned to business outcomes.
- Automate repetitive processes and reporting activities to free capacity for strategic, creative, and commercial work.
Performance Management, Insights & ROI
- Define performance frameworks, KPIs, dashboards, and reporting rhythms that provide actionable insight into marketing effectiveness.
- Partner with finance, sales and marketing leadership to design, develop and maintain critical metrics to enable data-driven decisions.
- Analyse campaign, audience, spend, pipeline, and conversion data to identify improvement opportunities and inform marketing investment decisions.
- Provide recommendations that improve campaign performance, ROI, pipeline contribution, and measurable business impact.
Skills/Experience
Essential Experience
- Experience with Salesforce Marketing cloud
- Significant experience in marketing operations, marketing automation, CRM, Marketing Cloud, campaign operations, or marketing performance roles.
- Proven track record improving marketing effectiveness through data-driven audience strategy, automation, reporting, and process optimisation.
- Experience developing segmented audiences, nurture journeys, lead management processes, and campaign measurement frameworks.
- Experience introducing or scaling AI, automation, or workflow improvements within marketing or commercial teams.
Knowledge & Skills
- Strong understanding of marketing technology, Marketing Cloud optimisation, CRM integration, data governance, segmentation, and campaign operations.
- Highly analytical and commercially minded, with the ability to translate data into clear insights, actions, and business recommendations.
- Good understanding of AI-enabled marketing use cases, automation opportunities, governance considerations, and adoption approaches.
- Strong stakeholder management, influencing process design, and project management skills.
Leadership & Behaviours
- Operationally excellent, proactive, and focused on continuous improvement.
- Comfortable leading change, driving adoption, and bringing structure to complex data, platform, and process challenges.
- Collaborative and commercially focused, with the ability to work across marketing, sales, data, technology, and leadership teams.
- Curious about innovation, AI, automation, and emerging ways to improve marketing impact.
Desirable
- Experience working with Power BI, analytics, attribution, or campaign reporting tools.
- Knowledge of B2B technology, Saa S, managed services, data, or AI markets.
- #J-18808-Ljbffr
Senior Marketing Operations & Insights Manager employer: Bell Integration
At Bell Integration, we pride ourselves on being a people-first employer that values employee experience and development. Our collaborative work culture fosters innovation and inclusivity, while our commitment to AI-driven processes ensures efficiency and accuracy in all operations. With opportunities for growth and a supportive environment, joining us as a People Advisor means becoming part of a dynamic team dedicated to making a positive impact across our global workforce.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Operations & Insights Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bell Integration and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bell Integration are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bell Integration on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bell Integration. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Operations & Insights Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bell Integration. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bell Integration:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bell Integration’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bell Integration
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bell Integration will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bell Integration, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
