At a Glance
- Tasks: Analyse market data to shape product direction and strategic initiatives.
- Company: Join a forward-thinking tech company focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and development.
- Why this job: Make an impact by turning data into actionable insights that drive business success.
- Qualifications: Experience in market analysis and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
The Market Research Analyst will help to improve our understanding of the technology landscape to support strategic decision‑making across our organisation. You'll be responsible for gathering and analysing data related to customers, competitors, and market conditions to help shape new Geo launches, product direction, pricing, marketing initiatives, and long‑term business strategy. Responsible for turning complex data into clear, actionable insights. Working closely with the CTO, Product Marketing Manager, practice leads and external agencies to ensure alignment between research insights and organisational needs.
Responsibilities:
- Conduct primary and secondary research using surveys, interviews, focus groups, questionnaires, and external data sources.
- Develop research methodologies, sampling strategies, and reports tailored to technology markets that align with specific strategic objectives.
- Analyse quantitative and qualitative data using statistical tools, identifying trends, patterns, and opportunities, to uncover patterns in user behaviour, product usage, and market readiness.
- Monitor and forecast market and consumer trends to support future planning and strategic initiatives.
- Translate complex datasets into actionable insights, creating high‑quality dashboards, charts, and visualisations for product, marketing, and executive teams.
- Perform competitor analysis covering product features, pricing models, marketing strategies, and sales performance.
- Perform market sizing, opportunity assessments, and validation exercises to inform strategic direction.
- Work closely with marketing, product, sales, and external research agencies to ensure alignment between research insights and organisational needs.
- Provide data‑driven recommendations influencing product development, pricing strategies, campaign planning, and overall business strategy.
- Support ongoing strategic initiatives by continuously evaluating performance metrics, consumer behaviour, and market conditions.
Skills/Experience:
- Proven experience in market or data analysis, preferably in a B2B or technology environment.
- Strong analytical and critical‑thinking skills with an ability to interpret complex data.
- Experience working with or within technology.
- Knowledge of SaaS would be desirable.
- Knowledge of global markets such as US & Middle East is highly desirable.
- Proficiency with statistical and data‑visualisation tools (SPSS, R, Python, Tableau, Power BI, advanced Excel).
- Demonstrable experience in designing surveys and research methodologies.
- Excellent written and verbal communication skills, with the ability to present insights clearly to senior stakeholders.
- Strong project management skills and communication skills.
Protecting your privacy and the security of your data is a longstanding top priority for Bell Integration. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
Market Research Analyst in Aberdeen employer: Bell Integration
At Bell Integration, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Market Research Analyst, you will have the opportunity to work closely with senior leaders and cross-functional teams, driving impactful insights that shape our strategic direction in the technology landscape. We offer comprehensive professional development opportunities, a commitment to employee well-being, and a dynamic environment that encourages creativity and growth, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Market Research Analyst in Aberdeen
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Market Research Analyst role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, dashboards, and any research methodologies you've developed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills and being ready to discuss real-world examples. We recommend practising common market research scenarios and how you would approach them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Market Research Analyst in Aberdeen
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Market Research Analyst role. Highlight your experience in data analysis, especially in tech or B2B environments, and don’t forget to mention any tools you’re proficient with like SPSS or Tableau.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about market research and how your skills align with our needs. Be sure to mention specific projects or experiences that showcase your analytical prowess.
Showcase Your Analytical Skills:In your application, provide examples of how you've turned complex data into actionable insights. Whether it's through dashboards or reports, we want to see how you can make data work for strategic decision-making.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need about the role and our company!
How to prepare for a job interview at Bell Integration
✨Know Your Data Tools
Make sure you’re familiar with the statistical and data-visualisation tools mentioned in the job description, like SPSS, R, or Tableau. Brush up on how to use these tools effectively, as you might be asked to demonstrate your skills or discuss your experience with them during the interview.
✨Understand the Market Landscape
Research the technology landscape, especially focusing on B2B and SaaS markets. Be prepared to discuss current trends, competitors, and market conditions. This will show that you’re not just a data analyst but someone who understands the bigger picture and can provide actionable insights.
✨Prepare for Scenario Questions
Expect scenario-based questions where you’ll need to explain how you would approach specific research tasks or data analysis. Think about past experiences where you’ve turned complex data into clear insights and be ready to share those examples.
✨Communicate Clearly
Since the role involves presenting insights to senior stakeholders, practice explaining complex data in simple terms. You might want to prepare a few key points or a mini-presentation to showcase your ability to communicate effectively during the interview.
