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- Tasks: Lead marketing strategies for new programme launches and collaborate with teams for seamless execution.
- Company: Join a dynamic global EdTech provider based in Birmingham, focused on innovative education solutions.
- Benefits: Enjoy hybrid working options and a competitive salary of £40,000 - £50,000 p/a.
- Why this job: Be part of a growing company making an impact in education while developing your strategic marketing skills.
- Qualifications: 5 years of senior marketing experience, preferably in EdTech or online learning, with strong analytical skills.
- Other info: Evening appointments available for applicants; we aim to respond within 24 hours.
The predicted salary is between 34000 - 42000 £ per year.
Marketing Manager Birmingham City Centre (Hybrid working available) £40,000 – £50,000 p/a DoE Bell Cornwall Recruitment are delighted to be working with an ambitious, growing, global EdTech education provider. They are looking for a Marketing Manager to join their marketing team in their Birmingham city centre office. Duties and responsibilities include (but are not limited to): Own the go-to-market strategy for new programme launches, collaborating with cross-functional teams to ensure seamless execution from planning to launch. Support the execution of content plans – in line with external trends, campaign activities, and both existing programme updates and new programme launches. Develop and implement a messaging framework that ensures consistency across all channels and throughout the lifecycle of existing and new programmes. Conduct market research and competitive analysis to refine positioning and differentiate both existing and new programmes from competitors. Collaborate with faculty and academic teams to align marketing strategies with programme content, delivery, and ongoing product development initiatives. Essential skills, experience, & qualifications: Proven experience (approx. 5 years) in a senior marketing role, preferably within higher education, EdTech, or online learning. Proficiency in conducting market research, customer segmentation, and analysing behavioural data to inform marketing strategies. Data-driven mindset, comfortable using analytics tools to measure marketing effectiveness and optimise strategies. Ability to communicate effectively across the organisation internally and with external partners. Prior experience managing enrolment-focused performance marketing (highly desirable). A fantastic opportunity for a marketer who loves the strategic side of the role, at an exciting time for a business trending in the right direction. Interested? Please click the \’APPLY\’ button now! BCR aim to get back to all successful applicants within 24 hours however if you have not received a response within this period then it may be that your application has been unsuccessful. BELL CORNWALL RECRUITMENT We want to make finding a job that you will love as effortless as possible and can offer evening appointments to fit around your working life. Love Work Be Happy Follow BCR on Twitter @LoveWorkBeHappy to view all of the latest jobs. (For the purposes of recruiting for this vacancy Bell Cornwall Recruitment is acting as a recruitment agency. Bell Cornwall Recruitment is an equal opportunities employer who welcomes applications from all age groups)
Marketing Manager employer: Bell Cornwall Recruitment
Contact Detail:
Bell Cornwall Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in EdTech and higher education marketing. Understanding the current landscape will help you speak confidently about how you can contribute to our go-to-market strategies.
✨Tip Number 2
Showcase your experience with data-driven marketing. Be prepared to discuss specific analytics tools you've used and how you've leveraged data to optimise marketing campaigns in previous roles.
✨Tip Number 3
Highlight any collaborative projects you've worked on, especially those involving cross-functional teams. This role requires strong communication skills, so examples of successful teamwork will be beneficial.
✨Tip Number 4
Prepare to discuss your approach to market research and competitive analysis. Being able to articulate how you've refined positioning for products in the past will demonstrate your strategic thinking capabilities.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in EdTech or higher education. Emphasise your achievements in previous roles that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the EdTech sector. Mention specific strategies you've implemented in the past and how they could benefit the company.
Showcase Data-Driven Skills: Since the role requires a data-driven mindset, include examples of how you've used analytics tools to measure marketing effectiveness. Highlight any successful campaigns where you optimised strategies based on data insights.
Research the Company: Familiarise yourself with the company's mission, values, and recent developments in the EdTech space. This knowledge will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at Bell Cornwall Recruitment
✨Showcase Your Strategic Thinking
As a Marketing Manager, you'll need to demonstrate your ability to develop and execute go-to-market strategies. Prepare examples of past campaigns where you successfully collaborated with cross-functional teams to achieve seamless execution.
✨Highlight Data-Driven Decisions
This role requires a data-driven mindset. Be ready to discuss how you've used analytics tools to measure marketing effectiveness and optimise strategies in previous positions. Bring specific metrics or case studies to illustrate your points.
✨Understand the EdTech Landscape
Familiarise yourself with current trends in the EdTech sector. Research competitors and be prepared to discuss how you would position the company's programmes against them. This shows your proactive approach and industry knowledge.
✨Communicate Effectively
Effective communication is key in this role. Practice articulating your ideas clearly and concisely. Think about how you can convey complex marketing strategies to both internal teams and external partners during the interview.
