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- Tasks: Lead digital marketing efforts to enhance Believ's online presence and drive impactful campaigns.
- Company: Join a mission-driven scale-up focused on sustainable transport and cleaner air for all.
- Benefits: Competitive salary, bonus scheme, and generous annual leave.
- Other info: Dynamic team culture with opportunities for personal and professional growth.
- Why this job: Make a real difference in the EV charging space while growing your marketing career.
- Qualifications: 5-7 years in digital marketing with hands-on experience in B2B/B2C channels.
The predicted salary is between 50000 - 60000 £ per year.
About Believ
At Believ, formerly known as Liberty Charge, we’re committed to sustainable transport being accessible to everyone. We’re a Charge Point Operator (CPO) on a mission to create the UK’s most reliable electric vehicle charging network that doesn’t cost the earth and leaves no one behind. Providing equitable access to electric vehicle charging, and achieving cleaner air for all, is at the heart of the Believ mission. We work closely with local authorities and businesses to deliver reliable, high‑quality charging networks at pace, at scale and at zero cost.
About the Role
We're looking for a Digital Marketing Manager to own and drive Believ's digital presence across B2B, B2C, and B2G audiences. This is a hands‑on, high‑impact role sitting at the heart of our marketing team. You'll be the person who connects our brand story to measurable outcomes across every digital touchpoint. You'll work closely with the wider marketing team to execute campaigns, optimise performance, and help position Believ as the most loved CPO. You’ll also line‑manage our Social Media Specialist and any future Digital roles as our team continues to grow.
Key Responsibilities
- Performance & Campaigns: Plan, execute, and optimise paid and organic digital campaigns across Google, Meta, LinkedIn, and emerging channels. Own campaign reporting, turning data into clear insight and sharper briefs, not just dashboards. Manage digital ad spend efficiently, with a strong eye on CPL, CAC, and channel ROI.
- Content & SEO: Drive SEO strategy and execution from technical audits to content gap analysis to on‑page optimisation. Collaborate with content and design to produce digital assets that actually convert, not just look good. Manage website content, including the creation of landing pages and the review of copy, images, and other multimedia elements.
- CRM & Email: Own the digital side of CRM building automated journeys, segmenting audiences, and improving lifecycle engagement. Work alongside our CRM platform to ensure digital campaigns and CRM are genuinely joined up.
- Web & Analytics: Take ownership of website performance including driving UX improvements, landing page testing, conversion rate optimisation. Set up and maintain clean tracking (GA4, GTM) and translate analytics into action. Be the team's go‑to for data integrity and attribution.
- Collaboration & Stakeholders: Work across commercial, product, and ops teams to ensure digital activity supports business priorities. Brief and manage agencies and freelancers where needed, keeping quality high and timelines tight.
- People & Leadership: Line manage and develop our Social Media Specialist, providing clear direction, regular 1:1s, and meaningful feedback. Set the social content strategy and be accountable for its quality; your specialist executes, but you own the standard. Act as a collaborative, grounded manager who leads by example rather than hierarchy.
About You
At Believ, we are building a culture that attracts and retains the best talent. We are a dedicated and high‑performing team, accustomed to working at pace in an ever‑evolving industry, and we are looking for people who are as passionate as us about cutting carbon emissions and providing cleaner air for all. The successful candidate will have the following attributes and skills.
Essential Qualifications
- 5‑7 years in digital marketing, with a proven track record across both B2B/B2G and B2C channels.
- Hands‑on experience with paid media including Google Ads, Meta, LinkedIn, SEO, and email marketing.
- Strong analytical skills, comfortable in GA4 and able to challenge data that doesn't add up.
- Demonstrable ability to manage budgets and report on commercial impact, not vanity metrics.
- Previous line management experience, with the ability to set clear direction and develop direct reports.
- Excellent written communication, you understand how tone shifts between a B2B LinkedIn post and a consumer email.
- Experience working in a scale‑up or fast‑growth environment.
- Proactive, solutions‑first, and not afraid to say when something isn't working.
- CRM platform experience (HubSpot or similar).
Benefits
Competitive salary and bonus scheme. 25 days’ annual leave, plus the usual 8 UK bank holidays.
Digital Marketing Manager in London employer: Believ
Contact Detail:
Believ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. For Believ, understand their commitment to sustainable transport and how your skills can help them achieve their goals. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Believ and contributing to their mission.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with B2B, B2C, and B2G channels, and don’t forget to showcase your hands-on skills with Google Ads and SEO. We want to see how you can connect your past achievements to our mission at Believ.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're passionate about sustainable transport and how you can contribute to our goals. Share specific examples of your digital marketing successes and how they align with our mission. Let your personality shine through!
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical prowess. Talk about how you've used tools like GA4 to turn data into actionable insights. We love candidates who can challenge the numbers and drive performance improvements.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Believ right from the start!
How to prepare for a job interview at Believ
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially around B2B, B2C, and B2G strategies. Be ready to discuss specific campaigns you've executed, the tools you used, and the results you achieved. This will show that you're not just familiar with the concepts but have real-world experience.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, prepare to discuss how you've used data to drive decisions in past roles. Bring examples of how you've turned insights into actionable strategies, particularly in areas like campaign performance and budget management. This will demonstrate your ability to challenge data and make informed decisions.
✨Demonstrate Leadership Experience
As you'll be managing a Social Media Specialist, it's crucial to highlight your previous line management experience. Share examples of how you've developed team members, set clear directions, and provided constructive feedback. This will show that you can lead by example and foster a collaborative environment.
✨Align with Believ's Mission
Familiarise yourself with Believ's mission and values around sustainable transport and cleaner air. Be prepared to discuss how your personal values align with theirs and how you can contribute to their goals. This will help you stand out as a candidate who is genuinely passionate about the company's mission.