National Account Manager - Retail - Greenford

Are you a commercially savvy and analytical account manager with a strong background in FMCG and a love for food? Join Belazu as a National Account Manager, where you'll take the lead in managing major retail accounts. This is a high-impact, customer-facing role, where you'll be key to accelerating Belazu’s already impressive growth. You’ll also support and coach a National Account Executive, as part of our high-performing and collaborative commercial team.

This is a lovely opportunity to join a business with an impressive set of accreditations, from B Corp status to silver standard Investors in People and newly recognised in 2025 as a Sunday Times Best Place to Work. We are a diverse team with a shared set of professional goals and social values that drive a hugely satisfying working experience. Belazu has been a pioneer of supplying high quality, Middle Eastern and Mediterranean Ingredients within the UK’s Foodservice for over 30 years. We are an innovative leader in our field, with an energetic and high performing working culture. We have ambitious plans to grow over the next 5 years and take great pride in the values that form the spine of our business.

What the day job looks like: In this full-time role as a National Account Manager, you will:

• Own the day-to-day relationship management of key retail customers
• Recommend and implement promotional plans and in store activation (trade marketing) to deliver growth in a profitable way
• Manage and nominate promotions and track compliance
• Build category stories to facilitate the listing of new SKUs and grow distribution of existing SKUs
• Create Value Chains and Size of Prize models for NPD
• Track business performance Revenue & EPOS and make recommendations to improve performance
• Provide regularly updated forecasts by customer for supply chain within 10% forecast accuracy
• Manage and administer multiple customer performance reports
• Work with demand planner to provide information required to fulfil multiple customer orders
• Complete JBP Negotiations
• EPOS reporting on a weekly basis using Elm portal to ensure the wider commercial and SLT teams are aware of the performance in your customers and key learnings and wins!
• Line Management and development of National Account Exec; supporting them on their customers and on delivering their KPIs
• Contribute to the Health & Safety, Food Safety and Socio-Environmental Belazu values, and help achieve the company wide objectives that are communicated on an ongoing basis

This role will suit you if:

• You have strong experience in FMCG or retail account management, and you’re confident with JBP negotiations
• You love working with data, Excel, and performance analysis
• You’re a natural relationship-builder and confident presenting ideas and proposals to retail partners
• You’re organised, detail-focused, and a proactive problem-solver
• You have a passion for food and enjoy contributing to a positive team culture

This role may not be for you if:

• You’re not comfortable working across departments or presenting to senior stakeholders
• You prefer narrowly defined roles and don’t enjoy a fast-paced, commercially focused environment
• You struggle with data analysis or aren’t confident managing complex account dynamics
• You’re not interested in coaching or developing junior team members

What’s in it for you?

• 25 days annual plus 8 bank holidays per annum
• Car Allowance
• Auto-Enrolment Pension, plus an enhanced pension option
• Discretionary annual bonus scheme
• Learning and development opportunities
• Life assurance from day one
• Cycle to work scheme
• Employee benefits portal with retail discounts, EAP and GP services and financial support tools
• Volunteer days
• Free parking on site
• Up to 40% discount on Company products
• Socials and internal awards
• Subsidised Canteen

Terms: 40 hrs/wk 9am–5.30pm Mon–Fri (flexibility with regard to start time i.e. provisions can be made for an 8am start), Hybrid role, Probationary period 3 months, Annual salary review (our ‘movers and shakers’ are always rewarded), 30% KPI related bonus based around challenging but achievable tasks related to the role.