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- Tasks: Lead brand strategies and drive growth for GoGo squeeZ in the UK market.
- Company: Join Bel, a global leader in innovative food brands.
- Benefits: Enjoy competitive salary, flexible working, and career development opportunities.
- Why this job: Shape beloved brands and make a real impact in a dynamic environment.
- Qualifications: 5+ years in FMCG brand marketing with strong project management skills.
- Other info: Be part of a sustainable journey with a passionate team.
The predicted salary is between 36000 - 60000 £ per year.
As Senior Brand Manager for GoGo squeeZ, you will lead the development and execution of brand strategies to drive growth, market share, and consumer engagement across the UK. You will be responsible for bringing the brand's vision to life, managing the product innovation pipeline with multiple product launches, collaborating with cross-functional teams on integrated marketing campaigns, and overseeing performance analytics to ensure commercial objectives are met. Acting as the brand's champion, you will deliver compelling positioning and communication, foster strong retailer partnerships, and ultimately grow the fruit snacking mix of the Bel UK business unit. This role will report directly into the Marketing Manager and will have managerial responsibility for the Assistant Brand Manager.
Responsibilities
- Lead the strategic planning and implementation of annual marketing plans for GoGo squeeZ.
- Coach and develop a high-performing Assistant Brand Manager.
- Manage the development and successful launch of the innovation pipeline.
- Drive brand equity growth, market share, and brand profitability through consumer-centric, insight-led strategies and activation.
- Influence and collaborate closely with cross-functional teams in the UK, the wider cluster, and with global brand owners to ensure effective communication and execution of key initiatives.
- Act as a brand champion, ensuring consistency in positioning and messaging across all channels.
- Monitor and analyse brand and market performance, providing actionable insights and recommendations.
- Manage budgets efficiently to maximize ROI.
- Lead campaign launches, identify, develop & execute NPD opportunities, and support trade marketing initiatives in alignment with local and global teams.
- Play an active role in supporting a culture of innovation, continuous improvement, and best practice sharing across the team and business.
Qualifications
- Significant experience (5+ years) in FMCG brand marketing (ideally with food brands).
- Strong experience bringing innovation to market, from concept to shelf.
- Proven, expert brand builder with consumer behaviour obsession.
- People management experience.
- Excellent project management skills, demonstrating attention to detail and effective coordination of multiple stakeholders.
- Strategic mindset with strong analytical, planning, and commercial acumen.
- Excellent stakeholder management and communication skills, able to work cross-functionally at local, cluster, and global levels.
- Experience in launching integrated, multi-channel campaigns that cut through and shift the dial.
- Agile and proactive, with a pragmatic approach to problem-solving.
- Passionate about consumer brands and able to inspire teams.
- Someone who brings demonstrable energy, passion & fun to work!
- Experience/Exposure in P&L management.
The Senior Brand Manager will demonstrate commitment to Bel Values (Dare, Care, Commit) and actively participate & support in Bel Value projects. Bel is on a transformational journey to provide healthier snacking solutions and develop a sustainable farming model for the future. Our company signature, 'For All, For Good', reflects this mission and mobilizes approx. 13,000 employees in over 30 countries to build a profitable and sustainable business. The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is a global leader in branded cheeses. Our portfolio includes Babybel®, Boursin®, The Laughing Cow®, GoGo squeeZ® and Kiri®, contributing to global sales in excess of €4 billion. Bel is committed to making our brands accessible through traditional channels and a rapidly growing e-commerce business. We have also progressed in the Out-of-Home channel across restaurant, healthcare, education, travel and hospitality sectors.
Benefits
- A dynamic, collaborative working environment with genuine responsibility and impact.
- The opportunity to shape beloved brands alongside talented teams.
- Career development in an international business dedicated to sustainability and innovation.
- Competitive salary, benefits, and flexible working.
Senior Brand Manager - GoGo squeeZ in Sevenoaks employer: Bel
Contact Detail:
Bel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - GoGo squeeZ in Sevenoaks
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and recent campaigns, especially for GoGo squeeZ. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Senior Brand Manager role. Highlight your achievements in brand building and innovation, and don’t forget to showcase your passion for consumer brands.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to the exciting journey of GoGo squeeZ.
We think you need these skills to ace Senior Brand Manager - GoGo squeeZ in Sevenoaks
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the GoGo squeeZ brand shine through! We want to see how passionate you are about consumer brands and how you can inspire others with that energy.
Tailor Your Experience: Make sure to highlight your relevant experience in FMCG brand marketing. We’re looking for someone who’s not just got the skills but also understands the nuances of bringing innovation to market. So, tailor your application to reflect that!
Be Data-Driven: We love a good insight! In your application, mention how you've used performance analytics to drive brand growth in the past. Show us how you can turn data into actionable strategies that align with our commercial objectives.
Keep It Professional Yet Fun: While we appreciate professionalism, don’t be afraid to let your personality come through in your writing. We’re all about fun at StudySmarter, so if you can bring a bit of that into your application, we’d love to see it!
How to prepare for a job interview at Bel
✨Know Your Brand Inside Out
Before the interview, dive deep into GoGo squeeZ's brand values, product range, and recent marketing campaigns. Understanding the brand's vision and how it aligns with consumer trends will help you articulate your ideas effectively.
✨Showcase Your Innovation Skills
Prepare examples of successful product launches or innovative marketing strategies you've implemented in the past. Highlight your experience in managing the innovation pipeline and how you can bring fresh ideas to the table for GoGo squeeZ.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss how you've worked with different teams in previous roles. Share specific instances where your collaboration led to successful outcomes, as this role requires strong stakeholder management and teamwork.
✨Analyse and Present Data
Brush up on your analytical skills! Be prepared to discuss how you've monitored brand performance and used data to drive decisions. Showing that you can provide actionable insights will demonstrate your strategic mindset and commercial acumen.