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- Tasks: Support brand development and execute innovative marketing campaigns in a dynamic environment.
- Company: Join Bel, a leading player in the food industry with a focus on sustainability.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a transformational journey to provide healthier snacking solutions for all.
- Qualifications: Bachelor's degree in Marketing or Business; 2-3 years of relevant experience preferred.
- Other info: Ideal for proactive candidates with a passion for brand management and food service.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Country: United Kingdom
City: Sevenoaks
Job Family: Marketing
Contract Type: Unlimited-term
Job ID: 52787
Assistant Marketing Manager
At Bel, we are on a hugely exciting transformational journey to provide healthier snacking solutions for all, whilst developing a sustainable farming model for the future. Our company signature, \’For All, For Good\’, reflects exactly this. This mission mobilizes approximately 13,000 employees every day, in over 30 countries to build both a profitable & sustainable business model for the future.
The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant‑based products, and is one of the world leaders in branded cheeses. Its enviable portfolio includes internationally recognised brands such as Babybel®, Boursin®, The Laughing Cow®, GoGosqueeZ® and Kiri®, contributing to global sales in excess of €4 billion.
Bel is committed to ensuring our brands are accessible to all – with relevant formats offered through all of the more traditional sales channels including grocery, convenience and discounters and with a rapidly growing e‑comm business. Additionally, we have made huge progress within the Out‑of‑Home (Food Service) Channel ensuring a suitable product range is available in restaurant, healthcare, education, travel & hospitality sectors.
We believe that our success is only possible with a diverse mix of talented people. We’re building a future that embraces health, nutrition, innovation, sustainability, diversity, and crucially the opportunity for our colleagues to make the most of their careers.
About the Role
This is a hybrid position where you will play a supporting role in both the evolution of the OOH UK Channel and the development of the Kiri brand. You will assist in the creation and execution of OOH campaigns, gaining hands‑on experience with digital innovation and audience‑targeting strategies. From aiding in the development of brand plans for Kiri to supporting the marketing initiatives of the OOH UK Channel, your role will be dynamic and varied, with a strong focus on assisting business development and the overall growth of OOH channels across brands.
Key Responsibilities
OOH Scope
- Brand Development
- Customer Support
- Promotional Planning
- Performance Review
- Sponsorship
- A&P Management
Brand Development: Support brand development efforts across our portfolio of brands, including the creation and refinement of artwork, conducting feasibility studies, support with P&L management and developing compelling selling stories.
Customer Support: Provide dedicated customer support to wholesalers and chained accounts, organize and actively participate in customer meetings to strengthen relationships and address customer needs.
Promotional Planning: Assist in the creation and execution of marketing promotional plans for wholesalers, work in close collaboration with the National Account Manager (NAM) to ensure alignment and effectiveness of promotional activities.
Performance Review: Conduct monthly performance reviews of key business metrics, including sell‑in and sell‑out data, to drive continuous improvement and identify areas of opportunity.
Sponsorship: Manage relationships with sponsors and develop a comprehensive marketing calendar, create relevant marketing assets for various touchpoints throughout the year, such as digital platforms and trade shows, drive the development and execution of creative advertising campaigns that align with brand strategies.
A&P Management: Oversee all aspects of advertising and promotion management to ensure impactful and efficient use of budget.
Kiri Scope
- Brand Development
- Artwork Management
- Content Development
- Performance Tracking
Brand Development: Support brand development efforts across the Kiri product range including the creation and refinement of retail sell‑in decks, product demonstrations and developing compelling selling stories.
Artwork Management: Manage updates and creation of packaging artworks across the portfolio.
Content Development: Develop always‑on content relevant to the UK market and support the development of the New Product Development (NPD) pipeline.
Performance Tracking: Conduct monthly performance updates and track NPD performance, using data to provide recommendations on support strategies, key price points, category trends, and opportunity assessments.
Skills/Experience
- Bachelor\’s degree in Marketing, Business, or a related field.
- 2–3 years of experience in a similar role is preferred (experience in food service is a huge plus).
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Knowledge of digital marketing tools and techniques is a plus.
- Proven ability in business development and growth.
- Strong communication and analytical skills.
- Experience/Exposure in P&L management.
Profile
We’re excited to meet candidates with an entrepreneurial spirit, those who are proactive, resilient and solution oriented. We are looking for candidates who have a genuine enthusiasm for both brand management and food service. If you’re eager to innovate and lead in a dynamic industry, we’d be thrilled to have you apply.
If you think that this job is for you, please click now on the button \”Apply\”. The recruitment team of your site will contact you very soon.
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Assistant Marketing Manager employer: Bel
Contact Detail:
Bel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and marketing strategies, especially for Kiri and OOH channels. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Assistant Marketing Manager. Highlight your knowledge of digital marketing tools and your ability to support brand development.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our exciting journey in the food industry.
We think you need these skills to ace Assistant Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Assistant Marketing Manager role. Highlight any relevant marketing campaigns you've worked on, especially those involving brand development or customer support.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your enthusiasm for the Kiri brand and the OOH UK Channel. Share specific examples of how your past experiences make you a great fit for this dynamic role.
Showcase Your Analytical Skills: Since performance tracking and data analysis are key parts of the job, be sure to mention any experience you have with metrics and performance reviews. We want to see how you can contribute to continuous improvement!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the hiring process!
How to prepare for a job interview at Bel
✨Know Your Brands
Before the interview, dive deep into the Kiri brand and other products under the Bel umbrella. Understand their unique selling points and recent marketing campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to brand development.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data in previous roles to drive marketing decisions. Bring examples of performance reviews or metrics you've tracked, especially if they relate to P&L management or promotional planning. This will demonstrate your analytical mindset and ability to identify opportunities.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing customer relationships or executing a marketing campaign. Think of examples from your past experience where you successfully navigated similar challenges, showcasing your proactive and solution-oriented approach.
✨Emphasise Your Digital Savvy
Since digital innovation is key in this role, be ready to discuss any digital marketing tools or techniques you're familiar with. Share experiences where you've leveraged digital strategies to enhance brand visibility or customer engagement, highlighting your adaptability in a dynamic industry.