At a Glance
- Tasks: Assist in developing and implementing brand plans for The Laughing Cow.
- Company: Join Bel, a leader in the food industry with a focus on sustainability.
- Benefits: Enjoy a competitive salary, flexible working, and career development opportunities.
- Other info: Dynamic environment with opportunities for international exposure and growth.
- Why this job: Make a real impact on beloved brands while collaborating with talented teams.
- Qualifications: Recent business graduates with strong analytical and teamwork skills.
The predicted salary is between 30000 - 40000 £ per year.
At Bel, we are on a hugely exciting transformational journey to provide healthier snacking solutions for all, whilst developing a sustainable farming model for the future. Our company signature, ‘For All, For Good’, reflects exactly this. This mission mobilizes approx. 13,000 employees every day, in over 30 countries to build both a profitable & sustainable business model for the future.
The Bel Group is a major player in the food industry, specialising in dairy, fruit, and plant-based products, and is one of the world leaders in branded cheeses. Its enviable portfolio includes internationally recognised brands such as Babybel®, Boursin®, The Laughing Cow®, GoGosqueeZ® and Kiri®, contributing to global sales in excess of €4 billion.
Bel is committed to ensuring our brands are accessible to all - with relevant formats offered through all of the more traditional sales channels including grocery, convenience and discounters and with a rapidly growing e-comm business. Additionally, we have made huge progress within the Out-of-Home (Food Service) Channel ensuring a suitable product range is available in restaurant, healthcare, education, travel & hospitality sectors.
We believe that our success is only possible with a diverse mix of talented people. We’re building a future that embraces health, nutrition, innovation, sustainability, diversity, and crucially the opportunity for our colleagues to make the most of their careers.
About the Role: Bel UK is looking to strengthen the team and keen to meet with potential new colleagues who would thrive in our highly dynamic working environment and who would enjoy working towards our transformational initiatives. We are particularly interested in recent business school graduates with industry knowledge and the appetite to help us further with our growth aspirations. Specifically, we are seeking an Assistant Brand Manager to work on one of our core brands in the UK, The Laughing Cow (TLC) as well as the Bel UK portfolio in Ireland. The successful applicant will be responsible for assisting in the development and implementation of the brand plans, under the management of the Marketing Manager, in order to help achieve volume, value and profit growth, as well as KPI targets.
Key Responsibilities: The Assistant Brand Manager will be a team player and important member of the Marketing Team who will regularly collaborate with other cross functional colleagues including in Category, Sales, Finance, Supply Chain, NPD, Quality, Regulatory as well as colleagues in the Head Office, France - Suresnes. Your main responsibilities will include:
- Tracking and reporting on brand performance – sales & brand equity metrics
- Packaging artwork development for new pack formats/designs
- Assisting with the management of the website, social media & digital campaigns
- Delivering brand activations in UK and Ireland e.g. sampling and social campaigns
- Participating as team member on key commercial projects
- Desk research to fuel insight into the team to help shape future plans
- Contributing towards annual brand review & development of brand plan proposals
- Assisting with operational duties across brand team
- Be an integral part of the eCommerce cross functional UK Team
- Occasional trips to Ireland for key meetings
The Assistant Brand Manager will demonstrate commitment to Bel Values (Dare, Care, Commit) and actively participate & support in Bel Value projects.
Skills/Experience:
Need to know/have:
- Advanced Excel & PowerPoint skills
- Must be fluent in English
Nice to have:
- Experience in FMCG market – prior placement experience
- Knowledge and use of research data sources
Need to Be:
- Ambitious with proven track record for delivering projects and achieving results
- Passionate about Marketing with keen interest in Brands and Consumers
- Effective team player demonstrating strong ability to work collaboratively with others
- Highly analytical – able to use multiple sources of information to add value and insight
- Driven to understand problems and provide pragmatic solutions
- Able to take learnings and apply best practices
What we offer:
- A dynamic, collaborative working environment with genuine responsibility and impact.
- The opportunity to shape beloved brands alongside talented teams.
- Career development in an international business dedicated to sustainability and innovation.
- Competitive salary, benefits, and flexible working.
If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.
Assistant Brand Manager - The Laughing Cow employer: Bel Group
At Bel, we pride ourselves on being an excellent employer, offering a dynamic and collaborative work environment where employees can make a genuine impact. With a strong commitment to career development, sustainability, and innovation, we empower our team members to thrive while working on beloved brands like The Laughing Cow. Our inclusive culture and focus on health and nutrition ensure that every employee has the opportunity to grow and contribute meaningfully to our transformational journey.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager - The Laughing Cow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bel Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bel Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bel Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bel Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Assistant Brand Manager - The Laughing Cow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bel Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bel Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bel Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bel Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bel Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bel Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
