Head of Brand & Digital Marketing in Watford

The Head of Brand & Digital Marketing is responsible for developing and leading the strategy for the brand team, ensuring consistent brand messaging across all platforms and channels. This role will drive brand awareness & consideration through compelling campaign activation leveraging scale & impactful consumer led campaigns, working closely with HQ in developing brand plans and with UK product & trade teams to execute locally support overall business objectives with a total brand marketing budget of c£6m from a total marketing budget of c£10m.

Hybrid working: 4 days per week in the office (or equivalent) and 1 day working from home with flexible core working hours to help travel times.

Your responsibilities will include

Brand building strategy & campaigns development

• Develop and implement an integrated brand marketing strategy that aligns with overall & business goals delivering the budgeted targets focused on profitable growth.
• Develop brand growth strategies focused on accelerated growth of strategic priorities (eg. NPI, premium ranges, sub segments, consumer needs, channel/customer needs).
• Plan and execute the brand-building strategies & campaigns across multiple channels (eg. TV, social, digital, radio, OOH etc) to increase brand awareness & consideration.
• Lead the management and optimization of digital channels, including SEO, social media, email marketing & content marketing.
• Develop a renewed focus on more aspirational, emotional, creative, brand building.

Market and brand analysis & tracking

• Be the guardian of consumer & brand understanding leading research projects to understand brand audience & targeting
• Campaign analysis in relation to awareness, consideration, net sales, profit & market share.
• Lead data-driven initiatives, using perf marketing tools to optimize campaigns and drive ROI.
• Keep track of marketing OPEX levels and adapt budgets based on strategic priorities while ensuring visibility of spends adhering to budget management principles & priorities.

Cross-Functional Collaboration:

• Work closely with product, trade marketing & sales teams to ensure brand and digital strategies support business objectives and customer needs.
• Partner with external agencies and vendors for the execution of campaigns, creative production, and performance optimization.
• Work closely with HQ to develop the total brand plans.
• Lead, mentor, and develop a high-performing & engaged team of brand & digital marketers.
• Set clear objectives, KPIs, and performance expectations for the team, fostering a culture of creativity, innovation, and results-driven execution.
• Support & nurture the team working closely with them support their initiatives and plans and to create a strong ONE team mentality while also integrating them into the whole marketing team working closely with trade and product.
• Work with the team to upskill on key brand building theories and strategies to develop a succession plan.
• Degree in Marketing, Business or related field.
• 10+ years' experience in brand marketing and 15+ years in Marketing.
• Proven track record of growing consumer brands through integrated campaigns.
• Experience within FMCG, Consumer Electronics or Consumer Durables.
• Strong digital marketing expertise across social, SEO, CRM and performance marketing.
• Experience leading and developing high-performing teams.
• Experience working in a complex, international matrix organisation.
• Strong commercial, stakeholder management and budget management skills.
• Creative, consumer-focused and results-driven leader.

Why Join Beko Europe

• Work with a leading global brand with a reputation for quality and innovation.
• Be part of a collaborative, high-performing commercial team.
• Competitive salary, bonus, company car/car allowance and excellent benefits.
• Real opportunities for career progression within a global organisation.

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