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- Tasks: Lead product marketing initiatives and manage the product lifecycle in the cooking category.
- Company: Join a dynamic team at Beko Europe, a leader in innovative kitchen solutions.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and development.
- Why this job: Make an impact by shaping products that resonate with customers and drive business success.
- Qualifications: Degree in Engineering or Business, plus 5 years of product marketing experience required.
- Other info: Must have the right to work in the UK; no visa sponsorship available.
The predicted salary is between 36000 - 60000 £ per year.
The Product Manager is responsible for executing the agreed strategy for product marketing initiatives, managing the product lifecycle, and leading insights analysis to support product positioning across our house of brands.
The role ensures that products meet both customer and business needs while aligning sales and marketing efforts to effectively communicate the value propositions of the company\’s products. The Product Manager will work closely with commercial teams, other marketing teams, supply chain, factories, and regional/global counterparts to ensure successful product launches, promotion, and adoption, aligning product initiatives with business goals and market opportunities.
Main Responsibilities
Category Strategy & Vision
- Support defining a clear category vision aligned with business goals.
- Execute the agreed strategy with the senior team to achieve defined business objectives, delivering the budgeted net sales focused on profitable growth.
- Develop and execute a long-term product roadmap aligned with the category marketing vision and business goals.
- Create compelling value propositions and positioning that resonates with target customers.
- Manage the full lifecycle of the product portfolio, ensuring exceptional customer value propositions, long-term competitive advantage, and healthy financial performance.
- Lead category management and support corporate marketing programmes.
- Leverage analytics to track product performance and iterate accordingly.
- Manage all steps of the product introduction process and oversee the product portfolio.
- Work closely with sales teams to equip them with all the tools required to sell the initiatives.
- Develop and deliver presentations to inspire the company on new products and initiatives.
- Develop bespoke ranges to suit key retailer needs, fostering close collaborative relationships.
- Support content generation for all product-related marketing communications.
Market, Customer Insights & Feedback
- Conduct competitor analysis and market research to identify trends, needs, and competitor insights.
- Constantly monitor competitive analysis to identify opportunities.
- Use insights to inform product development, positioning, and marketing strategies.
- Monitor customer feedback and product reviews to continuously improve strategies.
- Stay up to date on industry trends and technological advancements.
- Ensure SKU efficiency across the entire product range.
- Conduct value analysis and product cost engineering projects with central and regional HQ teams and factories.
- Deliver consumer needs and benefits-driven products and pricing.
Cross-Functional Collaboration
- Maintain strong relationships and demonstrate values and behaviours aligned with our Leadership DNA.
- Collaborate with brand, trade, finance, supply chain, executives, central and regional HQ, and UK-based sales teams to launch products and programmes effectively and efficiently.
- Maintain a strong, influential, and direct link with central and regional HQ teams and factories.
Any other duties as requested by the line manager, Head of Product Marketing, and other Executives.
Job Specifications
Education
- Degree in Engineering (or a Business-related subject)
- Diploma in Marketing (or equivalent)
Experience
- Proven successful experience in a professional, high-energy Product Marketing environment, equivalent to at least 5 years of experience.
- Thorough understanding of the relevant market and a good understanding of the commercial environment and commercial relationships that can be incorporated into product strategies.
- UK market knowledge and experience in the cooking category is preferred.
Skill Set
- Combines creativity with excellent analytical skills and attention to detail.
- Advanced problem-solving skills and ability to multitask in fast-paced environments.
- Effective interpersonal skills with the ability to establish and develop strong business relationships.
- Strong team player at all levels across the company.
- First-class communication (written and spoken) and presentation skills.
- Clear understanding of UK consumer behaviour, current and future trends, and technologies.
- Good PC skills, especially MS Outlook, Excel, and PowerPoint.
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Product Manager employer: Beko Europe
Contact Detail:
Beko Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager
✨Tip Number 1
Familiarise yourself with the cooking category and current market trends. Understanding the specific needs and preferences of UK consumers in this sector will help you stand out during discussions.
✨Tip Number 2
Network with professionals in product management and marketing, especially those with experience in the cooking category. Attend industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss your previous experiences in product lifecycle management and how you've successfully launched products. Be ready to share specific examples that demonstrate your ability to drive profitable growth.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform product strategies in the past. Highlight any tools or methodologies you've employed to track product performance.
We think you need these skills to ace Product Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, particularly in the cooking category. Use specific examples that demonstrate your ability to execute product marketing initiatives and manage product lifecycles.
Craft a Compelling Cover Letter: Write a cover letter that clearly outlines your understanding of the role and how your skills align with the company's needs. Mention your experience with market research, competitor analysis, and cross-functional collaboration.
Showcase Analytical Skills: In your application, emphasise your analytical skills and how you've used data to inform product development and marketing strategies. Provide examples of how you've tracked product performance and iterated based on insights.
Highlight Communication Skills: Since effective communication is key for this role, ensure you demonstrate your written and verbal communication skills throughout your application. Include examples of presentations you've delivered or collaborative projects you've led.
How to prepare for a job interview at Beko Europe
✨Understand the Product Lifecycle
Make sure you can discuss the product lifecycle in detail. Be prepared to explain how you would manage a product from conception to launch, and how you would ensure it meets customer needs throughout its life.
✨Showcase Your Analytical Skills
Since the role requires leveraging analytics to track product performance, be ready to share examples of how you've used data to inform product decisions in the past. Highlight any specific tools or methodologies you are familiar with.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Prepare to discuss your experience in collaborating with sales, marketing, and supply chain teams. Share specific examples of successful projects where teamwork was key.
✨Stay Updated on Industry Trends
Research current trends in the cooking category and be ready to discuss them during your interview. Showing that you are knowledgeable about the market will demonstrate your passion for the role and the industry.