At a Glance
- Tasks: Lead a dynamic team to elevate our corporate brand and reputation globally.
- Company: Join BeOne, a passionate company dedicated to fighting cancer.
- Benefits: Competitive salary, equity options, comprehensive benefits, and generous PTO.
- Other info: Be part of a collaborative culture that values innovation and excellence.
- Why this job: Make a real impact in healthcare while shaping our global communications strategy.
- Qualifications: 15+ years in corporate communications, with strong leadership and storytelling skills.
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description: The Executive Director, Brand and Reputation will serve as the leader of the newly established Brand and Reputation Communications team, overseeing efforts to elevate BeOne’s corporate brand and reputation, increase trust among stakeholders, and enhance the company’s reputation worldwide. This role is accountable for driving global corporate visibility and strengthening corporate, thought leadership, and product and pipeline performance by leveraging strategic, data-driven, multichannel communications (earned, paid, owned). The Executive Director will play a critical role in advancing BeOne’s global objectives through proactive media relations and robust crisis and issues management preparedness.
This position has oversight of the Corporate Communications, Global Product and Pipeline Communications, and Media Relations resources, ensuring a cohesive and integrated approach to all corporate brand and reputation programming. As a strategic leader, the Executive Director will be responsible for setting the overall vision and direction for the team, while also being actively involved in the execution of key initiatives. The role requires a hands-on approach to fostering collaboration across various departments, championing innovation, and continuously enhancing BeOne’s reputation on a global scale. Reporting to the Senior Vice President (SVP) of Corporate Communications/Corporate Affairs, the Executive Director will also serve as an active member of the Leadership Team, contributing to high-level strategy and decision-making processes. This position is ideal for a dynamic communications professional with a passion for building brand equity, managing complex reputational challenges, and delivering measurable impact through integrated, measurable strategies.
Essential Functions of the Job:
- Enterprise Mindset: Bring a mindset that is focused on operating beyond functional silos to advance the company’s total institutional value, including reputation, license to operate, strategic freedom, and long-term growth, across markets and stakeholders.
- Global Brand Elevation: Lead the Corporate Brand and Reputation Communications team in developing and executing strategies that enhance BeOne’s global profile and strengthen stakeholder trust, ensuring alignment with the company’s strategic objectives.
- Integrated Communications Management: Oversee BeOne’s Corporate Communications, Global Product and Pipeline Communications, and Media Relations teams, ensuring a cohesive and integrated approach that maximises impact and visibility across all communications efforts.
- Data-Driven Strategies: Utilise strategic, data-driven, and technology-enabled communications to drive visibility and improve product and pipeline performance, leveraging insights to inform and refine communication initiatives.
- Crisis and Issues Management: Support the development of robust preparedness plans for crisis and issues management, ensuring the organisation is ready to respond effectively to reputational challenges and mitigate risks.
- Collaboration and Innovation: Foster collaboration across departments, champion innovative communication approaches, and engage team members in executing key initiatives that advance BeOne’s reputation globally.
- High-Level Strategic Contribution: Serve as an active member of the Leadership Team, contributing to high-level strategy and decision-making processes while ensuring that communications priorities align with organisational goals.
- Data Insights and Analytics: Establish innovative leading and lagging KPIs to evaluate the effectiveness of communication efforts, continuously analysing results to drive improvements and demonstrate measurable impact.
Required Qualifications:
- Experience: 15+ years of experience in corporate communications, with a strong background in the healthcare or biotech sectors; 5+ years in a leadership role.
- Exceptional writing, editing, and storytelling abilities.
- Strong understanding of media dynamics and relationships.
- Proven track record in managing communications teams during high-pressure and high-visibility situations.
- Proven track record in managing global agencies and budgets.
- Proven execution of global, reputation-enhancing campaigns with an enterprise mindset.
- Ability to balance strategic oversight with hands-on execution, functioning effectively as a player/coach.
Leadership Competencies:
- Strong leadership, project management, and collaboration skills, with the ability to influence stakeholders at all levels.
- Agility and Adaptability: Demonstrated capacity to thrive in a global, fast-paced, changing environment, managing multiple priorities effectively.
Supervisory Responsibilities:
- Lead a team of strong communications leaders.
Travel: 20%
Global Competencies: When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
- Fosters Teamwork
- Provides and Solicits Honest and Actionable Feedback
- Self-Awareness
- Acts Inclusively
- Demonstrates Initiative
- Entrepreneurial Mindset
- Continuous Learning
- Embraces Change
- Results-Oriented
- Analytical Thinking/Data Analysis
- Financial Excellence
- Communicates with Clarity
Salary Range: $257,400.00 - $337,400.00 annually. BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labour. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
Executive Director, Corporate Brand & Reputation in Cambridge employer: BeiGene
BeOne is an exceptional employer that fosters a collaborative and innovative work culture, dedicated to fighting cancer and enhancing global health. Employees benefit from a comprehensive compensation package, including competitive salaries, equity ownership opportunities, and a robust benefits plan, all while working in a dynamic environment that prioritises professional growth and strategic impact. With a commitment to excellence and a focus on integrated communications, BeOne empowers its team members to make a meaningful difference in the world of healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Director, Corporate Brand & Reputation in Cambridge
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and biotech sectors. Attend industry events, webinars, or even local meetups. The more people you know, the better your chances of landing that Executive Director role.
✨Tip Number 2
Show off your expertise! Create a personal brand online by sharing insights on corporate communications and reputation management. Use platforms like LinkedIn to post articles or engage in discussions. This will help you stand out as a thought leader in the field.
✨Tip Number 3
Prepare for interviews like it’s game day! Research BeOne thoroughly—know their mission, values, and recent news. Be ready to discuss how your experience aligns with their goals, especially in crisis management and integrated communications.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us. Let’s get you on board!
We think you need these skills to ace Executive Director, Corporate Brand & Reputation in Cambridge
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for fighting cancer shine through. We want to see that you genuinely care about the mission and values of BeOne, so share your personal connection or motivation behind wanting to join us.
Tailor Your Experience:Make sure to highlight your relevant experience in corporate communications, especially in healthcare or biotech. We’re looking for someone who can demonstrate their ability to manage complex reputational challenges, so be specific about your past roles and achievements.
Be Clear and Concise:Your writing should be clear and to the point. Avoid jargon and make sure your storytelling is engaging. We appreciate well-structured applications that are easy to read, so keep it professional yet approachable.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at BeiGene
✨Know Your Stuff
Before the interview, dive deep into BeOne's mission and values. Understand their approach to fighting cancer and how they elevate their corporate brand. This will help you align your answers with their goals and show that you're genuinely interested in their work.
✨Showcase Your Leadership Skills
As an Executive Director, you'll need to demonstrate strong leadership capabilities. Prepare examples of how you've successfully led teams in high-pressure situations, managed global campaigns, and fostered collaboration across departments. Be ready to discuss your hands-on approach as a player/coach.
✨Data-Driven Mindset
BeOne values data-driven strategies, so come prepared to discuss how you've used analytics to inform communication initiatives. Share specific KPIs you've established in previous roles and how they helped enhance brand reputation or visibility.
✨Crisis Management Experience
Given the importance of crisis and issues management in this role, be ready to talk about your experience in preparing for and managing reputational challenges. Highlight any robust plans you've developed and how they mitigated risks effectively.
