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- Tasks: Lead brand strategy and marketing for Eucerin, driving growth and market share.
- Company: Beiersdorf, a leader in trusted skin and body care products.
- Benefits: Competitive salary, annual bonus, private medical insurance, and flexible working.
- Why this job: Shape impactful marketing strategies and make a real difference in the skincare industry.
- Qualifications: Experience in brand or marketing roles, preferably within FMCG.
- Other info: Join a diverse team committed to your professional and personal success.
The predicted salary is between 28800 - 43200 £ per year.
At Beiersdorf we are driven by innovation, developing trusted skin and body care products for some of the worlds most respected brands, including NIVEA, Eucerin and Elastoplast. For over 100 years Eucerin has been at the forefront of dermatological skincare science. As Brand Manager, you will lead the strategic direction and activation for Eucerin, shaping impactful marketing that drives market share, sales and profitability. This role balances global brand strategy with local market insight to drive long-term growth and strengthen brand performance in the UK.
Your Tasks
- Brand Strategy
- Develop and own the medium and long term brand strategy in partnership with the Senior Brand Manager.
- Ensure the strategy is tailored to UK market needs and aligned with global brand direction.
- Marketing Planning & Execution
- Create and execute compelling annual brand plans that bring the strategy to life.
- Lead integrated marketing activity across channels, ensuring clear alignment to commercial targets and business priorities.
- Consumer & Market Insight
- Be the voice of the consumer - building deep understanding of consumer needs, motivations and attitudes.
- Translate insight into actionable strategies that strengthen brand relevance and competitive advantage.
- New Product Development & Launch
- Identify, evaluate and deliver new product launches and re-launches that drive growth.
- Lead cross-functional collaboration with Sales, Supply Chain and Finance to ensure flawless execution and maximum launch impact.
- Performance Monitoring & Optimisation
- Track brand performance against KPIs, identifying opportunities and implementing corrective actions to accelerate results.
- Monitor competitor activity and market trends, sharing insights that unlock future growth opportunities.
- Budget & Commercial Management
- Manage the brands marketing budget with strong commercial discipline.
- Proactively recommend actions to optimise spend, avoid over- or underspend, and protect profitability.
- Stakeholder & Agency Management
- Build strong, trusted relationships with internal stakeholders and external agency partners.
- Ensure best-in-class delivery, clear communication and strong return on investment.
- International Collaboration
- Partner closely with European and Global marketing teams to influence strategy, campaigns and communication.
- Champion the UK consumer perspective to ensure global initiatives resonate locally.
Your Profile
- Proven experience in a Brand or Marketing role with demonstrated commercial acumen.
- Experience within FMCG.
- Strong strategic capability with the ability to influence and collaborate across functions.
- Results-focused, analytical and adaptable, with the ability to manage multiple priorities.
- Effective communicator and team player with strong stakeholder management skills.
At Beiersdorf, we see you as a person far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment. That is why we have a lot to offer!
We offer a competitive salary along with an annual bonus (subject to conditions).
- Defined contribution pension
- Car allowance
- Private medical & dental insurance
- Life assurance
- Critical illness
- Discounts on products
- Hybrid & flexible working
- 25 days holiday (buy & sell holiday)
- Free head office parking
We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins.
Brand Manager in Birmingham employer: Beiersdorf UK Ltd
Contact Detail:
Beiersdorf UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand strategy and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role of Brand Manager. Confidence is key, so rehearse until you can deliver it smoothly and naturally.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Brand Manager in Birmingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your experience in FMCG and how it aligns with Beiersdorf's innovative approach to skincare. We want to see how you can bring your unique insights to the table!
Showcase Your Strategic Thinking: In your application, demonstrate your strategic capabilities by sharing examples of past brand strategies you've developed. We love seeing how you’ve influenced growth and performance in previous roles, so don’t hold back on the details!
Be the Voice of the Consumer: Illustrate your understanding of consumer needs and market trends in your application. We’re looking for someone who can translate insights into actionable strategies, so share any relevant experiences that showcase this skill!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves. Good luck!
How to prepare for a job interview at Beiersdorf UK Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Eucerin's brand history, values, and product offerings. Understand their market position and recent innovations. This will not only show your genuine interest but also help you articulate how your experience aligns with their brand strategy.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful brand strategies in the past. Be ready to discuss how you tailored these strategies to meet specific market needs, especially in the FMCG sector. Highlight your analytical skills and how they contributed to driving growth.
✨Be the Consumer Advocate
Demonstrate your understanding of consumer insights by discussing how you've translated consumer needs into actionable marketing strategies. Bring examples of how you've used market research to inform product launches or marketing campaigns, showcasing your ability to be the voice of the consumer.
✨Build Relationships and Collaborate
Emphasise your stakeholder management skills by sharing experiences where you've successfully collaborated with cross-functional teams. Discuss how you’ve built strong relationships with internal and external partners to achieve common goals, as this is crucial for a Brand Manager role.
