At a Glance
- Tasks: Lead global event strategy and execution to drive revenue and enhance brand authority.
- Company: Join a high-growth tech company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with global travel and excellent career advancement potential.
- Why this job: Make a real impact by shaping events that connect and engage customers globally.
- Qualifications: Experience in B2B event planning and strong commercial judgement required.
The predicted salary is between 50000 - 65000 £ per year.
Requirements
- Global B2B event planning and execution within enterprise SaaS, fintech, or high-growth technology environments
- Revenue marketing strategy, including pipeline generation, acceleration, and attribution modelling
- Event operations management, including logistics planning, vendor oversight, and risk mitigation
- Commercial contract negotiation, budget forecasting, and financial management for multi-region initiatives
- Cross-functional stakeholder management within complex, matrixed organisations
What the job involves
As a Marketing Events Manager, you will lead the strategy, planning, execution and optimisation of global third-party and company-owned events that drive pipeline growth, accelerate revenue and strengthen brand authority. Reporting to the Head of Marketing Programmes (Events), this role operates with significant autonomy and contributes directly to regional and global marketing strategy.
This is not a purely executional position; it requires strong commercial judgement, cross-functional leadership and a clear focus on measurable business impact. You will own the strategic development of Behavox’s event portfolio by researching, evaluating and prioritising industry conferences and sponsorship opportunities aligned to our ideal customer profile and revenue objectives.
You will build and manage annual and quarterly event roadmaps tied to pipeline targets, while forecasting and controlling budgets to ensure maximum return on investment. In addition to third-party events, you will design and scale company owned experiences, including executive roundtables, client forums and flagship gatherings. These initiatives will strengthen customer engagement, elevate brand perception and create differentiated market positioning.
You will be responsible for building scalable playbooks that ensure repeatable success across regions. This role also serves as a central connector across Marketing, Sales, Product Marketing, Customer Success, Finance, Legal and Leadership. You will align messaging, coordinate activation strategies, manage vendor relationships and ensure seamless execution from pre-event planning through to post-event follow-up.
Establishing clear success metrics - including meetings secured, MQLs, SQLs, pipeline influence and revenue attribution - will be critical, as will continuously analysing performance data to refine and optimise strategy. Global travel will be required as necessary to support high-impact initiatives.
You will independently plan and deliver complex global events end-to-end within a team structure, managing timelines, logistics, vendors, and stakeholders. You will develop and execute event strategies aligned to pipeline and revenue targets, ensuring measurable ROI. You will negotiate and manage event and vendor contracts while maintaining budget control and cost efficiency. You will design and implement structured activation plans (pre-event, on-site, post-event) to maximise pipeline creation and acceleration. Finally, you will produce detailed performance reporting and post-event analysis to continuously optimise strategy and execution.
Marketing Events Manager in London employer: Behavox
At Behavox, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Marketing Events Manager role. Located in a vibrant tech hub, we offer competitive benefits, opportunities for professional growth, and the chance to lead impactful global events that drive business success. Our commitment to employee development and collaboration across teams ensures that you will thrive in a supportive environment while making a meaningful contribution to our marketing strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Events Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow professionals. Don’t be shy; introduce yourself and share your passion for marketing events!
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past event successes, including metrics like pipeline growth and revenue impact. This will give you an edge when discussing your experience in interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s recent events and marketing strategies. Bring fresh ideas to the table that align with their goals, showing you’re not just a fit but a valuable asset!
✨Tip Number 4
Apply through our website! We’ve got a range of exciting opportunities waiting for you. Plus, it’s a great way to ensure your application gets the attention it deserves from our hiring team.
We think you need these skills to ace Marketing Events Manager in London
Some tips for your application 🫡
Show Your Event Planning Skills:Make sure to highlight your experience in global B2B event planning. We want to see how you've successfully executed events in SaaS, fintech, or tech environments. Share specific examples that demonstrate your ability to drive pipeline growth and revenue.
Be Data-Driven:We love numbers! When discussing your past roles, include metrics that showcase your impact on revenue and pipeline generation. Talk about how you’ve used data to refine strategies and improve event outcomes.
Highlight Cross-Functional Collaboration:This role requires working with various teams, so show us how you've effectively managed relationships across departments. Share stories of how you’ve aligned messaging and coordinated strategies with marketing, sales, and other stakeholders.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Marketing Events Manager role. We appreciate when candidates take the time to connect their experiences with what we’re looking for. Apply through our website for the best chance!
How to prepare for a job interview at Behavox
✨Know Your Events Inside Out
Before the interview, dive deep into the types of events the company has hosted or plans to host. Familiarise yourself with their past successes and challenges. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their event strategy.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience with budget forecasting and contract negotiation. Bring specific examples of how you've managed costs while maximising ROI in previous roles. This will demonstrate your ability to handle the financial aspects of the position effectively.
✨Highlight Cross-Functional Collaboration
Since this role requires working with various teams, think of examples where you've successfully collaborated across departments. Share stories that illustrate your ability to align messaging and coordinate strategies, as this will be crucial for the Marketing Events Manager position.
✨Prepare for Data-Driven Discussions
Understand the importance of metrics in event management. Be ready to talk about how you've established success metrics in the past and how you've used data to refine strategies. This will show that you can contribute to measurable business impact, which is key for this role.
