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- Tasks: Lead player acquisition strategies across various channels in the UK gaming market.
- Company: Join Begame, a fun and responsible gaming operator with popular brands since 2011.
- Benefits: Enjoy remote work options and flexible arrangements after initial onboarding.
- Why this job: Be part of a dynamic team driving growth in a reputable company focused on social responsibility.
- Qualifications: 5+ years in senior acquisition roles, strong PPC and data-driven skills required.
- Other info: Opportunity to mentor a high-performing team and innovate in a competitive industry.
The predicted salary is between 48000 - 84000 £ per year.
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Direct message the job poster from Begame Group
People, Culture and Organisational Delivery at Begame Group
About Us
Begame is a dynamic small to medium size gambling operator behind popular soft gaming brands like FruitKings, PeachyGames, and Bingostars. Since 2011, we have been dedicated to delivering a fun and safe gaming experience in the UK market. Our commitment to trust and social responsibility has earned us an exemplary compliance record and a respected reputation.
Job Purpose
We are seeking a results-driven Head of Acquisition to lead our player acquisition strategy across paid media, affiliates, mobile, and emerging channels. With performance marketing efficiency declining and growth channels underperforming, this is a critical hire to take ownership of our UK acquisition efforts, drive improvements, and lead a team of experienced channel leads already in place. You will report to the Head of Growth & Revenue and work closely with the wider leadership team to drive player growth through strategic planning, data-driven decision-making, and effective execution.As Head of Acquisition, your broad responsibilities will include but are not limited to:
Responsibilities
- Own and execute the multi-channel player acquisition strategy, with a focus on the UK online casino and bingo market
- Lead, mentor and develop a high-performing acquisition team, including the Heads of Affiliates and PPC
- Identify and implement strategies to reduce CPA, improve acquisition efficiency across all channels, and enhance overall performance.
- Develop and manage test-and-learn frameworks across Paid Social, Display, Mobile, and emerging channels
- Leverage Power BI and internal reporting tools to monitor performance, uncover growth opportunities, and drive data-informed decisionsthat optimise key metrics such as CPA, ROI, and LTV.
- Collaborate with Brand, Product,CRM, Compliance, and BI teams to ensure acquisition strategies are aligned and scalable
- Lead budget planning and forecasting for acquisition channels, ensuring spend is aligned with ROI targets
- Manage and challenge external partners and agencies to maximise value and performance
- Build structured, repeatable playbooks to scale acquisitionactivities sustainably
- Continuously test and implement new acquisition strategies and channels to stay ahead of market trends and maintain a competitive edge.
- Stay informed on the latest industry developments, competitor activities, and emerging marketing technologies.
About you:
- 5+years proven track record in a senior acquisition or performance marketing role in the UK iGaming space
- Strong track record in PPC, with deep understanding of paid search strategy and execution
- Experience managing or closely collaborating with an Affiliate Marketing team or programme
- Demonstrable knowledge of Paid Social, Mobile acquisition, and Display advertising
- Highly data-driven approach with hands-on experience using Power BI or similar tools
- Strong understanding of CAC, LTV, attribution models, and performance KPIs
- Experience leading and coaching a multi-disciplinary performance team
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Strong understanding of UKGC guidelines, advertising regulations, and compliance standards within the iGaming industry.
Desirable (nice to have):
- Experience launching or managing TV advertising as part of an integrated growth strategy
- Familiarity with App Store optimisation, re-engagement strategies, and mobile tracking solutions
Working model:
- Remote-first for the initial 3 to 6 months
- Role based in our Gibraltar office, with long-term flexible working arrangements available
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
-
Industries
Entertainment Providers
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Head of Acqusition employer: Begame Group
Contact Detail:
Begame Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Acqusition
✨Tip Number 1
Familiarise yourself with the latest trends in the UK iGaming market. Understanding the competitive landscape and emerging channels will help you demonstrate your strategic thinking during discussions.
✨Tip Number 2
Network with professionals in the iGaming industry, especially those involved in player acquisition. Engaging with others can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs that are relevant to the role, such as CPA, LTV, and ROI. Being able to speak confidently about these figures will showcase your data-driven approach.
✨Tip Number 4
Consider creating a brief presentation or case study on a successful acquisition strategy you've implemented in the past. This can serve as a powerful talking point during interviews and highlight your hands-on experience.
We think you need these skills to ace Head of Acqusition
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in acquisition and performance marketing, especially within the UK iGaming sector. Use specific metrics to demonstrate your success in previous roles, such as CPA reduction or ROI improvements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and how your skills align with the responsibilities of the Head of Acquisition role. Mention your experience with PPC, affiliate marketing, and data-driven decision-making.
Showcase Leadership Skills: Emphasise your experience in leading and mentoring teams. Provide examples of how you've developed high-performing teams and collaborated with cross-functional departments to achieve common goals.
Highlight Data Proficiency: Since the role requires a strong understanding of data tools like Power BI, make sure to mention any relevant experience you have with data analysis, performance monitoring, and using insights to drive marketing strategies.
How to prepare for a job interview at Begame Group
✨Know Your Metrics
As a Head of Acquisition, you'll need to demonstrate a strong understanding of key performance indicators like CPA, LTV, and ROI. Be prepared to discuss how you've used data to drive decisions in your previous roles.
✨Showcase Your Leadership Skills
This role involves leading a team, so highlight your experience in mentoring and developing talent. Share specific examples of how you've successfully led teams to achieve their goals in the past.
✨Familiarise Yourself with Compliance Standards
Understanding UKGC guidelines and advertising regulations is crucial in the iGaming industry. Brush up on these topics and be ready to discuss how you've navigated compliance challenges in your previous positions.
✨Prepare for Strategic Discussions
The interview will likely involve discussions about multi-channel acquisition strategies. Think about innovative approaches you've implemented before and be ready to share your thoughts on emerging channels and trends in the market.
