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For Companies At a Glance
- Tasks: Lead UK sales strategy and drive growth across various channels.
- Company: Fast-growing European distributor of premium BBQs and outdoor products.
- Benefits: Competitive salary, bonus, car allowance, and supportive team culture.
- Why this job: Make a real impact in a dynamic role with leadership opportunities.
- Qualifications: Senior sales experience in consumer goods and strong negotiation skills.
- Other info: Join a passionate team with big ambitions in a growing lifestyle category.
The predicted salary is between 43200 - 72000 £ per year.
About BeefEater Europe
We are a fast-growing European distribution business supplying premium gas BBQs and outdoor kitchen products to leading retailers, e-commerce platforms, and specialist outdoor living stores across the UK and Europe.
About the Role
We’re now hiring a dynamic Head of Sales to lead UK (Field-based) growth across retail, trade and online channels.
Responsibilities
- Own and deliver the UK sales strategy
- Lead growth across retailers, garden centre groups, distributors, and online partners
- Drive performance through digital sales channels and e-commerce platforms
- Develop new business opportunities and build strong long-term customer relationships
- Forecast, manage budgets, and report to the European leadership team
- Build and coach a high-performing UK sales team as the business expands
Required Skills
- Senior sales leader in consumer goods, outdoor living, home & garden, or similar
- Experience working with both major retailers and online/e-commerce accounts
- Strong commercial and negotiation skills
- Confident working in a fast-moving, growing business
- Energetic, strategic, and hands-on
Preferred Skills
- Experience in BBQs, outdoor kitchens, or outdoor leisure is a bonus but not essential.
Pay range and compensation package
- Leadership role with real influence
- Competitive salary + bonus + car allowance
- High-quality branded products in a growing lifestyle category
- A supportive European team with big ambitions
Equal Opportunity Statement
We are committed to diversity and inclusivity.
Head of Sales – UK in Cheddar employer: BeefEater Europe
Contact Detail:
BeefEater Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales – UK in Cheddar
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for those interviews! Research BeefEater Europe and understand their products and market. We want to see your passion for BBQs and outdoor living shine through when you chat with us.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've delivered in previous roles. We love numbers and success stories that demonstrate your sales prowess.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate candidates who fit our culture.
We think you need these skills to ace Head of Sales – UK in Cheddar
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Head of Sales. Highlight your experience in consumer goods and any relevant achievements that showcase your ability to drive sales growth in retail and e-commerce.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your passion for outdoor living and how your skills align with our goals at BeefEater Europe.
Showcase Your Leadership Skills: As a senior sales leader, we want to see how you've built and coached teams in the past. Include examples of how you've developed talent and driven performance in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at BeefEater Europe
✨Know Your Sales Strategy
Before the interview, make sure you understand the sales strategy of BeefEater Europe. Research their current market position and think about how you can contribute to their growth in the UK. Be ready to discuss your own strategies and how they align with the company's goals.
✨Showcase Your Experience
Highlight your experience in consumer goods and outdoor living during the interview. Prepare specific examples of how you've successfully led sales teams or driven growth in similar sectors. This will demonstrate your capability to take on the Head of Sales role effectively.
✨Prepare for Commercial Discussions
Brush up on your negotiation skills and be prepared to discuss how you've managed budgets and forecasts in previous roles. The interviewers will want to see that you can handle the financial aspects of the position confidently.
✨Emphasise Team Leadership
As a potential leader, it's crucial to convey your ability to build and coach high-performing teams. Share examples of how you've developed talent in the past and how you plan to foster a strong sales culture at BeefEater Europe.
