Head of Sales Performance in Cheddar, Somerset

Head of Sales Performance in Cheddar, Somerset

Cheddar +1 Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead UK sales strategy and drive growth across retail and online channels.
  • Company: Fast-growing European distribution business specialising in premium BBQs and outdoor kitchens.
  • Benefits: Competitive salary, bonus, car allowance, and a commitment to diversity.
  • Why this job: Join a dynamic team and make a real impact in the outdoor living market.
  • Qualifications: Senior sales experience in consumer goods with strong negotiation skills.
  • Other info: Opportunity to build and coach a high-performing sales team.

The predicted salary is between 43200 - 72000 £ per year.

We are a fast-growing European distribution business supplying premium gas BBQs and outdoor kitchen products to leading retailers, e-commerce platforms, and specialist outdoor living stores across the UK and Europe.

We’re now hiring a dynamic Head of Sales to lead UK (Field-based) growth across retail, trade and online channels.

  • Own and deliver the UK sales strategy
  • Lead growth across retailers, garden centre groups, distributors, and online partners
  • Drive performance through digital sales channels and e-commerce platforms
  • Develop new business opportunities and build strong long-term customer relationships
  • Build and coach a high-performing UK sales team as the business expands

Requirements:

  • Senior sales leader in consumer goods, outdoor living, home & garden, or similar
  • Experience working with both major retailers and online/e-commerce accounts
  • Strong commercial and negotiation skills
  • Experience in BBQs, outdoor kitchens, or outdoor leisure is a bonus but not essential.

Pay range and compensation package:

  • Competitive salary + bonus + car allowance
  • High-quality branded products in a growing lifestyle category
  • We are committed to diversity and inclusivity.

Locations

Cheddar Somerset

Head of Sales Performance in Cheddar, Somerset employer: BeefEater Europe

As a fast-growing European distribution business, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. Our commitment to employee development is reflected in our supportive culture, offering ample opportunities for growth and advancement within the outdoor living sector. Join us in leading the charge in premium gas BBQs and outdoor kitchen products, and enjoy competitive compensation, a strong team ethos, and the chance to make a meaningful impact in a vibrant industry.
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Contact Detail:

BeefEater Europe Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sales Performance in Cheddar, Somerset

✨Tip Number 1

Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Sales Performance role.

✨Tip Number 2

Prepare for those interviews by researching the company and its products. Familiarise yourself with their sales strategy and think about how you can contribute to their growth in the outdoor living market. We want you to shine!

✨Tip Number 3

Showcase your achievements! When discussing your experience, focus on specific results you've delivered in previous roles. We love to see numbers and success stories that demonstrate your ability to drive sales performance.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can lead our sales team to new heights.

We think you need these skills to ace Head of Sales Performance in Cheddar, Somerset

Sales Strategy Development
Team Leadership
Digital Sales Performance
E-commerce Management
Customer Relationship Management
Business Development
Commercial Negotiation Skills
Retail Channel Experience
Field Sales Experience
Consumer Goods Knowledge
Outdoor Living Industry Experience
Coaching and Mentoring Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Head of Sales Performance role. Highlight your achievements in sales strategy and team leadership, as these are key to what we’re looking for.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about outdoor living and how your background makes you the perfect fit for leading our sales growth across various channels.

Showcase Your Digital Savvy: Since we’re keen on driving performance through digital sales channels, don’t forget to mention any relevant experience you have with e-commerce platforms or online retail strategies. We want to see how you can help us grow!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our dynamic team.

How to prepare for a job interview at BeefEater Europe

✨Know Your Products Inside Out

Before the interview, make sure you’re familiar with the premium gas BBQs and outdoor kitchen products the company offers. Understanding the features, benefits, and market positioning of these products will help you demonstrate your passion and knowledge during the conversation.

✨Showcase Your Sales Strategy Skills

Prepare to discuss your approach to developing and delivering a sales strategy. Think about specific examples from your past experiences where you successfully led growth in retail or online channels. Be ready to explain how you would apply those strategies to this role.

✨Highlight Relationship Building

This role requires strong customer relationships, so come prepared with examples of how you've built and maintained long-term partnerships in previous positions. Discuss your negotiation skills and how they’ve helped you close deals or resolve conflicts.

✨Demonstrate Leadership Experience

As a Head of Sales, you’ll need to lead a team. Share your experiences in coaching and developing high-performing teams. Highlight any specific achievements that showcase your ability to inspire and motivate others, especially in a fast-paced environment.

Head of Sales Performance in Cheddar, Somerset
BeefEater Europe
Location: Cheddar

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