Head of Sales – UK in Bath

About BeefEater Europe

We are a fast-growing European distribution business supplying premium gas BBQs and outdoor kitchen products to leading retailers, e-commerce platforms, and specialist outdoor living stores across the UK and Europe.

About the Role

We’re now hiring a dynamic Head of Sales to lead UK (Field-based) growth across retail, trade and online channels.

Responsibilities

• Own and deliver the UK sales strategy
• Lead growth across retailers, garden centre groups, distributors, and online partners
• Drive performance through digital sales channels and e-commerce platforms
• Develop new business opportunities and build strong long-term customer relationships
• Forecast, manage budgets, and report to the European leadership team
• Build and coach a high-performing UK sales team as the business expands

Required Skills

• Senior sales leader in consumer goods, outdoor living, home & garden, or similar
• Experience working with both major retailers and online/e-commerce accounts
• Strong commercial and negotiation skills
• Confident working in a fast-moving, growing business
• Energetic, strategic, and hands-on

Preferred Skills

• Experience in BBQs, outdoor kitchens, or outdoor leisure is a bonus but not essential.

Pay range and compensation package

• Leadership role with real influence
• Competitive salary + bonus + car allowance
• High-quality branded products in a growing lifestyle category
• A supportive European team with big ambitions

Equal Opportunity Statement

We are committed to diversity and inclusivity.