At a Glance
- Tasks: Lead digital marketing campaigns, create engaging content, and manage social media presence.
- Company: Beechcroft Developments, known for building exceptional homes for the over-55s.
- Benefits: Competitive salary, creative work environment, and opportunities for professional growth.
- Other info: Join a collaborative team and thrive in a fast-paced, innovative setting.
- Why this job: Shape our online presence and make a real impact in a dynamic industry.
- Qualifications: Experience in digital marketing, content creation, and analytics required.
The predicted salary is between 34650 - 42350 £ per year.
Beechcroft Developments is looking for a talented Digital Marketing Manager to lead and enhance our digital presence across campaigns, content, social platforms, and performance analytics. Based at our Head Office in Wallingford, Oxfordshire, this is a rare opportunity to play a key role in shaping our online presence within a business renowned for building exceptional homes for the over-55s.
The Role at a Glance:
- Campaign Management – Design and oversee digital marketing activities, including email marketing, PPC campaigns, and database management.
- Content Strategy & Creation – Develop and deliver engaging content across all digital channels, optimising for SEO and user engagement.
- Social Media Management – Plan and manage content across all social media platforms, aligned with brand tone and objectives.
- Website Management – Collaborate with our digital agency to ensure the website is fully optimised, up to date, and user-friendly.
- Performance & Analytics – Monitor campaign performance, website traffic, and audience engagement. Prepare monthly, quarterly, and annual reports with actionable insights.
- Trend Analysis & Innovation – Keep up to date of industry trends and emerging technologies to inform strategy and content delivery.
- Rightmove Management – Regularly update Rightmove listings and analyse listing performance data to inform marketing strategy and optimise lead generation.
- Sales Support & CRM – Work with the sales team to enhance CRM performance and support digital strategies to boost lead generation.
- Strategic Planning – Contribute to broader marketing strategy by supporting campaign planning and budget monitoring.
- SharePoint Administration – Maintain and update SharePoint content libraries and publish daily updates to the company intranet, ensuring key marketing documents, news, and team resources are well-structured, current, and accessible.
Who We’re Looking For:
- A Digital All-Rounder – Confident managing content, campaigns, CRM tools, PPC advertising, and analytics across all digital channels.
- Creative & Technically Skilled – Strong content creation abilities with a good grasp of SEO, A/B testing, and user engagement optimisation. Proficient with Microsoft Office (especially Excel and Outlook), and experienced in tools such as Google Analytics, Meta Business Suite, SEO platforms, and email marketing software (Active Campaign & Mailchimp). Working knowledge of Adobe Creative Suite (Photoshop), with an understanding of HTML/CSS/JavaScript.
- Analytical & Detail-Focused – Comfortable interpreting performance data, drawing insights, and making recommendations to improve campaign effectiveness.
- Results-Driven – Able to manage the company’s digital footprint with minimal direction, delivering measurable outcomes.
- Organised & Adaptable – Able to manage multiple projects and deadlines while responding to emerging digital trends and technologies.
- Collaborative Communicator & Team Player – A confident communicator who works well across departments, contributes positively to team initiatives, and supports the Sales & Marketing department with a cooperative and solutions-focused approach.
Qualifications & Experience:
- Higher education and completed vocational training in Marketing, Digital Media, Communications, or a related discipline, leading to a formal technical or professional certification, with a minimum of 3 years of function-related experience in digital marketing.
- OR Secondary education and completed advanced vocational training in digital marketing or a related field, leading to a recognised professional qualification or accreditation, with a minimum of 5 years of post-related experience in a similar role.
- Experience with SharePoint administration or document/content management systems.
- Experience in property or construction is highly desirable.
- Familiarity with CRM systems is advantageous.
Digital Marketing Manager in Wallingford employer: Beechcroft Developments
Beechcroft Developments is an exceptional employer, offering a dynamic work environment in Wallingford, Oxfordshire, where creativity and innovation thrive. As a Digital Marketing Manager, you'll have the opportunity to shape our digital presence while enjoying a supportive culture that prioritises employee growth and collaboration. With a focus on building exceptional homes for the over-55s, we provide meaningful work that makes a difference in the community.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Wallingford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Beechcroft Developments and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Beechcroft Developments are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Beechcroft Developments on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Beechcroft Developments. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Wallingford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Beechcroft Developments. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Beechcroft Developments:Show us that you’ve done your homework! In your application, briefly mention what you admire about Beechcroft Developments’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Beechcroft Developments
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Beechcroft Developments will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Beechcroft Developments, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
