Design Lead in City of Westminster

As the Design Lead, you will play a crucial role in shaping and executing the visual identity of Beds & Bars brands.

You will lead the design department and collaborate closely with cross‑functional teams to ensure the seamless integration of design strategies across various projects.

Your primary focus will be on driving creativity, maintaining brand consistency, and delivering visually stunning solutions - spanning brand assets, animation, and basic web and app design - that resonate with our multiple audiences.,

• Brand

Development: Collaborate with marketing and branding teams to develop and maintain a consistent and compelling visual identity for Beds and Bars across all touchpoints and brands.

• Creative Strategy: Develop and execute creative design strategies for marketing campaigns, promotions, and special events to drive brand awareness and engagement.
• Visual
• Content

Creation: Create visually stunning and cohesive materials, including but not limited to digital and print advertisements, brochures, website graphics, social media content, and email marketing campaigns.

• Animation: Create and edit animated content - including motion graphics, GIFs and short‑form video using design, photography and videography - for use across multiple channels.
• Web & App

Design: Design basic web pages, landing pages, and app graphics/UI elements that reflect brand guidelines, working closely with the development team to bring designs to life.

• Asset

Management: Manage and maintain Beds and Bars' central digital asset library, ensuring brand assets are organised, up to date, and easily accessible to teams across the business.

• Brandgility
• Platform

Management: Own and manage Brandgility, our digital asset management platform, including creating and maintaining a library of regular templates for use by teams across the business

• Collaboration: Work closely with marketing, communications, and web development teams to align design with marketing goals, ensuring a seamless and engaging user experience.
• Project Management: Oversee the design process from concept to final execution, ensuring projects are delivered on time and within budget.
• Market

Research: Stay up‑to‑date with design trends, competitor branding, and industry best practices to continually enhance the visual appeal of Beds and Bars.

Proven experience (3+ years) in graphic design and branding, with a strong portfolio showcasing a wide range of design work.

• Previous leadership or team management experience.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, In Design, etc.).
• Strong understanding of typography, color theory, and layout principles.
• Animated content creation and editing experience.
• Basic web and/or app design experience (e. g. Figma, Sketch, Adobe XD, or similar).
• Experience managing a digital asset management (DAM) platform - such as Brandgility, Bynder, or similar - including creating and maintaining templates.
• Excellent communication and collaboration skills.
• Ability to work in a fast‑paced, deadline‑driven environment.
• Passion for the hospitality industry and an understanding of its unique visual requirements is a plus., Social with an upbeat personality
• Love working in a fast‑paced environment
• Passion for great service
• A good team player, able to support and work with the whole team
• Can‑do attitude with the ability to multi‑task in a busy environment
• You have good communication skills and the ability to converse in English. Other languages are always a plus
• Have the right to work in the UK International, vibrant and exciting!

The possibilities with Beds and Bars are endless...

It's all a matter of how you choose to Live Your Life.

If you're bubbly, full of great ideas and have a hunger to learn then you might be a great fit for our Beds and Bars family.

What We Offer The opportunity to work as part of an exciting and dynamic, multi‑national company with opportunities to learn and develop in your role and the potential for future growth.

We know how important your career development and progress are.

That's why we have worked hard to ensure that we are delivering the very best training, offering industry‑recognized qualifications as well as many opportunities for development to every single employee.

We are 1 of only 6 organisations in the Hospitality Sector worldwide that has achieved an accredited Platinum Level Investors In People status….

We don't want to brag but we are pretty stoked about that.

As a member of the team, you will get access to exclusive discounts across all of our connected businesses throughout Europe.

Here are just some of the perks of being part of the team

• 50% off accommodation in any of our affiliated Hostels and Accommodation businesses across Europe and 25% off for Friends and Family
• 50% off all food and drinks in our Food and Beverage businesses
• Employee Referral Scheme provides opportunities to earn up to €2,000 for new hire referrals with no cap on the number of referrals made
• In some instances on‑site living accommodation can be provided

• Recognition schemes

• £ 100 for employee of the Month
• £ 250 for employee of the Quarter
• £2000 for employee of the Year
• The chance to be nominated for a team sailing trip, twice per year Competitive salary and performance‑based bonuses.
• Professional development opportunities and ongoing training.
• Generous employee discounts on our hospitality services.
• A supportive and collaborative work environment.
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