Sales Manager in Craigavon

Bedeck is one of the UK's leading creators and suppliers of premium bed linen and homeware brands. With a portfolio of well-known, owned and licensed brands, we are passionate about delivering exceptional products, inspiring retail environments, and outstanding customer service.

We are seeking a commercially driven and relationship-focused Sales Manager to drive revenue growth and strengthen Bedeck's presence across retail and wholesale partners throughout the island of Ireland. This role combines strategic account management, business development, visual merchandising, and in-store brand execution. The successful candidate will be responsible for growing sales, developing long-term customer partnerships, and ensuring Bedeck brands are presented to the highest standards in-store through effective merchandising and space planning.

Working closely with customers and internal teams, you will play a key role in delivering sales objectives, enhancing customer experience, and maximising the commercial impact of our product ranges.

• Sales & Commercial Performance
  • Deliver and exceed agreed sales targets, KPIs, and growth objectives across the territory.
  • Develop and implement territory sales plans to maximise sales opportunities and market penetration.
  • Analyse sales data and trading performance to identify trends, opportunities, and risks.
  • Provide accurate sales forecasts, pipeline reporting, and account performance updates.
  • Drive promotional initiatives and seasonal campaigns to maximise revenue and profitability.
• Client & Account Management
  • Build and maintain strong, long-term relationships with key retail and wholesale customers.
  • Act as the primary point of contact for customer enquiries, trading discussions, and seasonal planning.
  • Conduct regular customer visits to review performance, product opportunities, and store execution.
  • Negotiate trading terms, promotional activity, and commercial agreements in line with company objectives.
  • Identify opportunities to increase distribution, product placement, and category performance within accounts.
• Business Development
  • Identify, prospect, and secure new business opportunities across the territory.
  • Expand Bedeck's presence within independent retailers, department stores, and relevant retail channels.
  • Develop strategic plans to grow market share and strengthen customer partnerships.
  • Represent Bedeck at trade shows, customer events, and industry exhibitions.
• Visual Merchandising & Space Planning
  • Ensure Bedeck brands are presented consistently and professionally across all retail environments.
  • Implement and maintain visual merchandising standards that enhance brand presence and drive sales.
  • Work with customers to optimise product placement, fixture layouts, and category adjacencies.
  • Provide recommendations on commercial space planning to maximise visibility, customer engagement, and sales performance.
  • Support new store openings, refits, seasonal updates, and promotional installations where required.
  • Conduct regular merchandising audits and identify opportunities to improve store presentation and space utilisation.
  • Train and influence store teams on best practice merchandising and brand standards.
• Product & Brand Representation
  • Present seasonal collections and new product launches to customers.
  • Advise customers on range selection, assortment planning, and product opportunities.
  • Act as a brand ambassador, ensuring consistent representation of Bedeck brands across all customer touchpoints.
  • Gather and share customer feedback, market trends, competitor activity, and consumer insights with internal teams.
• Collaboration & Internal Stakeholders
  • Work closely with Trading, Marketing, Merchandising, and Supply Chain teams to support commercial objectives.
  • Coordinate product launches, promotional activity, and customer-specific initiatives.
  • Ensure accurate order management and clear communication of delivery expectations.
  • Contribute to business planning and strategic sales initiatives.

• Proven experience in a Sales Manager, National Account Manager, Area Sales Manager, or similar customer-facing role.
• Strong track record of delivering and exceeding sales targets.
• Experience managing and developing key retail or wholesale accounts.
• Demonstrable ability to build relationships with store teams and identify opportunities to drive sales from the shop floor.
• Strong commercial awareness with the ability to analyse data and translate insights into action.
• Excellent negotiation, presentation, communication, and influencing skills.
• Experience in visual merchandising, retail standards, and in-store execution.
• Understanding of retail space planning principles and how store layouts impact customer behaviour and sales performance.
• Highly organised with strong time management and territory planning skills.
• Self-motivated, proactive, and capable of working independently.
• Full UK driving licence and willingness to travel extensively throughout the North of England and Scotland.

• Experience within the home textiles, interiors, homeware, lifestyle, or retail sectors.
• Knowledge of department stores, independent retail, and national retail chains.
• Exposure to category management or range planning principles.
• Experience supporting store refits, merchandising projects, or retail space optimisation initiatives.

• Deliver sustainable sales growth across their territory.
• Develop strong and lasting customer relationships.
• Increase distribution and market penetration for Bedeck brands.
• Maintain exceptional standards of visual merchandising and brand execution.
• Drive improvements in product visibility, space allocation, and category performance within customer stores.
• Act as a trusted commercial partner to customers and an ambassador for the Bedeck brand.

This is a field-based role requiring regular travel throughout the island of Ireland. Occasional overnight stays and attendance at trade shows, customer events, and company meetings will be required. Bedeck offers a competitive salary, bonus scheme, company car or car allowance, and comprehensive benefits package. Flexibility may be required during peak trading periods and seasonal launches.