At a Glance
- Tasks: Drive sales training and enablement programs to empower teams in the healthcare sector.
- Company: Join BD, a leading global medical technology company committed to health innovation.
- Benefits: Competitive salary, career growth opportunities, and a supportive work culture.
- Other info: Collaborative culture with a focus on diversity, equity, and inclusion.
- Why this job: Make a real impact in healthcare while developing your skills in a dynamic environment.
- Qualifications: Experience in sales enablement or training, with strong communication and coaching skills.
The predicted salary is between 57400 - 87550 £ per year.
The Sales Enablement & Training Manager drives the development, execution, and continuous improvement of sales capability and enablement programs across MDS EMEA. This role acts as a strategic connector between marketing and sales, ensuring commercial teams are equipped with the tools, training, and coaching needed to succeed in a dynamic healthcare environment. The manager will also lead field coaching initiatives to reinforce sales methodology and maximize sales effectiveness, with a strong focus on adapting approaches to the diverse EMEA landscape.
Partner with commercial teams to drive the Salesforce Effectiveness & Capabilities strategy, encompassing sales training, capability development, and solution design. Continuously assess and enhance sales associate and management performance, while managing and evolving the BD Way of Selling, including training programs, systems, tools, reporting, and governance. Coordinate internal and external stakeholders to accelerate sales performance, lead change management initiatives, and strengthen change capabilities across sales leadership. Maintain strong relationships with key stakeholders, continuously improve SFDC training in collaboration with partners, and ensure critical EMEA sales content is available and up to date on ShowPad and the onboarding platform.
Responsibilities:
- Design and deploy a Sales Enablement strategy aligned with BD’s GTM and Commercial Excellence objectives across EMEA markets.
- Translate marketing campaigns into actionable sales tools, messaging, and playbooks in close collaboration with Marketing teams.
- Build, maintain, and drive adoption of a robust sales enablement toolkit (playbooks, best practices, digital resources, platforms).
- Assess sales capability needs and develop targeted onboarding and continuous learning paths using tools such as SFDC (Salesforce) Academy and BD Way of Selling.
- Curate and deliver high-impact training programs, combining digital learning, instructor-led sessions, and certification frameworks.
- Act as a field sales coach, reinforcing sales methodologies, customer engagement, and value-based selling through regular field visits and shadowing.
- Provide actionable coaching feedback and performance insights to sales leaders and representatives to drive effectiveness.
- Track enablement and training outcomes, leveraging data and KPIs to continuously improve performance and report results to leadership.
Preferred Requirements:
- Proven experience in sales enablement, training, field coaching, or commercial excellence within healthcare or B2B environments.
- Proven experience in business/commercial roles, sales, business development, or cross-functional commercial initiatives in a matrix environment.
- Strong understanding of CRM systems (e.g., Salesforce), sales methodologies, and adult learning principles.
- Excellent communication, coaching, and facilitation skills, with fluency in English and ideally one or more additional EMEA languages.
- Ability to work cross-functionally and influence without authority.
- Experience in managing and developing sales teams, including performance management, feedback, and coaching, across diverse cultures.
- Ability to identify business opportunities in relation to growth and retention strategies.
- Adaptable business style to build effective customer rapport and relationships.
- Project management experience and ability to manage multiple assignments independently.
- Willingness to travel up to 30%.
- Results and growth-focused mindset with strong judgment, accountability, and decision-making abilities.
- Change management and innovation attitude and ability to build and sustain collaborative relationships.
- Commitment to diversity, equity, and inclusion.
At BD, we prioritise on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognising the importance of flexibility and work-life balance.
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, colour, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Salary Range Information: £57,400.00 - £87,550.00 GBP Annual
Sales Enablement & Training Manager employer: Becton Dickinson Medical Devices
BD is an exceptional employer that prioritises the growth and well-being of its associates, offering a dynamic work culture where innovation thrives. Located in Winnersh, employees benefit from a collaborative environment that fosters creativity and provides ample opportunities for professional development through comprehensive training programmes and strong leadership support. With a commitment to diversity and inclusion, BD ensures that every team member can contribute meaningfully to advancing healthcare solutions while enjoying a competitive compensation package and a healthy work-life balance.
Contact Details:
Becton Dickinson Medical Devices Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement & Training Manager
✨Tip Number 1
Network like a pro! Reach out to current employees at BD or in similar roles on LinkedIn. Ask them about their experiences and any tips they might have for landing the job. Personal connections can make all the difference!
✨Tip Number 2
Prepare for the interview by researching BD’s culture and values. Think about how your skills align with their mission of advancing health. Be ready to share specific examples of how you’ve driven sales enablement and training in the past.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate how you can contribute to BD’s sales effectiveness strategy. Highlight your experience with Salesforce and any innovative training methods you've implemented before.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email reiterating your enthusiasm for the role can keep you top of mind. And remember, apply through our website for the best chance at getting noticed!
We think you need these skills to ace Sales Enablement & Training Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Sales Enablement & Training Manager role. Highlight your relevant experience in sales training and coaching, and show how you can connect marketing and sales effectively.
Showcase Your Skills:Don’t just list your skills—demonstrate them! Use specific examples from your past roles that illustrate your ability to drive sales effectiveness and develop training programmes. We want to see how you’ve made an impact!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can bring creativity and passion to the role, so don’t be afraid to express your enthusiasm for the healthcare industry and our mission.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Becton Dickinson Medical Devices
✨Know Your Sales Enablement Stuff
Make sure you brush up on your knowledge of sales enablement strategies and tools, especially those relevant to the healthcare sector. Familiarise yourself with Salesforce and how it can enhance sales effectiveness, as this will likely come up in conversation.
✨Showcase Your Coaching Skills
Be prepared to discuss your experience in field coaching and how you've successfully reinforced sales methodologies in the past. Think of specific examples where your coaching made a tangible difference in sales performance.
✨Understand the EMEA Landscape
Since this role involves working across diverse EMEA markets, demonstrate your understanding of cultural differences and how they impact sales strategies. Share any experiences you've had working in multicultural environments.
✨Prepare for Change Management Questions
Expect questions about your approach to change management and how you've led initiatives in the past. Have examples ready that highlight your ability to drive change and improve sales capabilities within a team.
