At a Glance
- Tasks: Lead a high-performing sales team in the Urology and Critical Care sector.
- Company: Join BD, a global leader in medical technology with a purpose-driven culture.
- Benefits: Competitive salary, career growth opportunities, and a supportive work environment.
- Other info: Be part of a company recognised as a Top Employer 2026 in the UK.
- Why this job: Make a real impact in healthcare while advancing your career in a dynamic industry.
- Qualifications: 5-10 years in medical device sales and proven leadership experience required.
The predicted salary is between 59100 - 90150 £ per year.
We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
This role of National Sales Manager Urology & Critical Care is responsible for driving revenue growth and sustainable profitability by increasing category share and unlocking new market opportunities through BD’s differentiated and highly effective Urology and Incontinence medical technology portfolio. This position sits within the BD Urology & Critical Care (UCC) business in the UK, a division currently experiencing significant investment and a strong pipeline of new product launches. It’s an exciting time to join, offering the opportunity to align your ambition with a business on a clear growth trajectory.
You will play a pivotal leadership role, coaching and developing a high-performing sales team across the full care pathway—from acute hospital settings through to discharge—delivering long-term commercial success. Working with a dedicated, professional and highly experienced team, you will bring energy, insight and leadership to help shape the next phase of growth for UCC. Success in this role will be underpinned by ambition, drive, high performance standards and integrity—qualities that will not only deliver strong business outcomes, but also support your own career progression within BD.
Responsibilities:- Sustainably grow sales revenue of BD Urology / urinary Incontinence products
- Direct management, leadership and coaching of sales team to deliver a high-performance culture and impact
- Implementation of business strategy and alignment of sales strategies to market trends and new product opportunities
- Relentless focus on opportunity management and sales data / analytics
- Forecasting, budgeting and target setting
- Ensure the adoption of modern business technologies, tools and initiatives to improve performance effectiveness throughout the sales team
- Control of operating expenditure with awareness relative to platform’s P&L
- Conduct regular business reviews with salespeople and provide coaching & feedback to optimise ongoing performance
- Build close working relationships with a range of internal and external contacts, including key opinion leaders, societies and educational bodies within industry and UK and European work colleagues
- Build strategic customer partnerships in conjunction with BD’s UCC team
- Maintain a high level of technical competence in the fields of operation to aid anticipation of future clinical and business trends and opportunities
- Demonstrate creativity with the ability to challenge the norms with thoughtful concepts
- 5–10 years’ medical device sales experience
- Proven sales leadership (c.5 years) with a track record of coaching high-performing teams
- Degree educated
- Strong leadership, coaching and people development capability
- Solid understanding of the NHS and healthcare landscape
- Experience building and growing key customer relationships in hospital settings
- Confident presenting and communicating technical information
- Excellent communication, negotiation and networking skills
- Commercially minded with strong business development focus
- Customer-centric, hands-on and self-driven
- Highly organised with strong prioritisation and problem-solving skills
- Proficient in Microsoft Office and AI tools
- Full UK driving licence
BD is proud to be certified as a Top Employer 2026 in United Kingdom reflecting our commitment to creating an exceptional working environment. Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information: £59,100.00 - £90,150.00 GBP Annual
National Sales Manager, Urology - UK in Norwich employer: Becton Dickinson Medical Devices
BD is an exceptional employer that prioritises the growth and development of its employees, offering a dynamic work culture where collaboration and innovation thrive. With significant investment in the Urology & Critical Care division and a strong pipeline of new product launches, this role provides a unique opportunity to lead a high-performing sales team while contributing to meaningful advancements in healthcare. Employees benefit from a comprehensive Total Rewards program, ensuring competitive compensation and recognition for their contributions.
Contact Details:
Becton Dickinson Medical Devices Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Manager, Urology - UK in Norwich
✨Tip Number 1
Network like a pro! Reach out to your connections in the medical tech field, especially those who know BD. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching BD's latest products and market trends. Show them you’re not just another candidate; you’re someone who’s genuinely interested in their mission and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of National Sales Manager. Highlight your leadership skills and how you’ve driven sales growth in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the BD team.
We think you need these skills to ace National Sales Manager, Urology - UK in Norwich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the National Sales Manager role. Highlight your experience in medical device sales and leadership, showcasing how you've driven revenue growth and developed high-performing teams.
Craft a Compelling Cover Letter:Your cover letter should tell your story! Explain why you're passionate about the Urology sector and how your skills align with BD's mission. Don't forget to mention any relevant achievements that demonstrate your capability.
Showcase Your Understanding of the NHS:Since this role involves working within the healthcare landscape, it's crucial to show your understanding of the NHS and how it operates. Mention any previous experiences you have that relate to building relationships in hospital settings.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way to ensure your application gets the attention it deserves, so don’t miss out on this opportunity!
How to prepare for a job interview at Becton Dickinson Medical Devices
✨Know Your Products Inside Out
As a National Sales Manager for Urology, it's crucial to have an in-depth understanding of BD's Urology and Incontinence products. Familiarise yourself with the technical specifications, benefits, and competitive advantages of these products. This knowledge will not only help you answer questions confidently but also demonstrate your commitment to the role.
✨Showcase Your Leadership Skills
Since this role involves coaching and developing a sales team, be prepared to discuss your leadership style and past experiences. Share specific examples of how you've motivated teams, driven performance, and achieved sales targets. Highlighting your ability to foster a high-performance culture will resonate well with the interviewers.
✨Understand the Healthcare Landscape
Having a solid grasp of the NHS and the broader healthcare landscape in the UK is essential. Research current trends, challenges, and opportunities within the sector. Being able to discuss how these factors impact BD's business strategy will show that you're not just focused on sales, but also on the bigger picture.
✨Prepare Thoughtful Questions
Interviews are a two-way street, so come armed with insightful questions about the company's growth trajectory, product pipeline, and team dynamics. This not only shows your genuine interest in the role but also gives you a chance to assess if the company aligns with your career goals and values.
