We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
The role requires strong customer proximity, execution discipline, marketing performance management and the ability to operate both strategically and tactically.
Working setup: Hybrid
Travel: Approximately 30%
Responsibilities:
Driving Local Marketing Execution
- Translate global and regional marketing strategies, campaigns, and product launches into effective local execution plans.
- Adapt initiatives to local market dynamics, customer needs, and competitive landscapes.
- Partner closely with Sales, Product Marketing, and business leaders to ensure marketing activities support commercial objectives.
- Gather and share market insights, customer feedback, and competitive intelligence to help shape future strategies.
Demand Generation & Business Growth
- Execute lead generation campaigns in partnership with sales and communications teams.
- Support pipeline development through customer-focused marketing activities, targeted account programs, digital engagement, and events.
- Develop market-specific messaging and account targeting strategies to increase customer penetration and drive competitive conversions.
- Help accelerate opportunities across priority accounts and market segments.
Campaign Delivery & Performance Improvement
- Ensure marketing campaigns, content, and customer-facing materials resonate with local audiences.
- Collaborate with cross-functional teams to maximise campaign reach and impact.
- Track campaign effectiveness, lead conversion, and business outcomes to continuously improve performance.
Sales Enablement & Commercial Readiness
- Equip sales teams with compelling tools, messaging, content, and training resources.
- Support product launches and commercial activation initiatives across the region.
- Ensure customer-facing teams are confident communicating value propositions and campaign messaging.
Product Adoption & Market Development
- Support the successful introduction and adoption of new products and solutions.
- Conduct market analysis and win/loss reviews to identify growth opportunities and address barriers to adoption.
- Provide actionable recommendations based on customer, market, and competitive insights.
- Help strengthen market share and competitive positioning across the portfolio.
Customer Engagement & Industry Events
- Build strong relationships with key opinion leaders and strategic customers.
- Lead the planning and execution of customer events, workshops, congresses, and educational programs.
- Ensure customer engagements deliver measurable outcomes, including lead generation, customer education, and product adoption.
Preferred requirements:
- 3-7 years of experience in Field Marketing, Product Marketing, Commercial Excellence, Sales Enablement, or a related commercial role.
- Experience within medical devices, diagnostics, healthcare, life sciences, or B2B technology environments is highly desirable.
- Proven success supporting product launches, market development programs, and commercial growth initiatives.
- Experience partnering closely with sales organisations to drive demand generation, pipeline development, and customer engagement.
- Strong track record of managing customer events, workshops, conferences, and educational activities.
- Experience translating market insights and customer feedback into actionable business recommendations.
- Strong sales enablement capabilities, including development and deployment of customer-facing materials and training programs.
- Demonstrated ability to work cross-functionally with Sales, Product Marketing, Product Management, Medical Affairs, Regulatory and Commercial Excellence teams.
Click on apply if this sounds like you!
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
GBR Winnersh - Eskdale Road
Additional Locations
Work Shift
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."
Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.
Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
Salary Range Information
£59,100.00 - £90,150.00 GBP Annual
Field Marketing Associate, UK & Ireland in London employer: Becton Dickinson Medical Devices
At BD, we are dedicated to advancing the world of health and creating a supportive work environment that fosters growth and collaboration. As a certified Top Employer 2026 in the UK, we offer competitive compensation, comprehensive benefits, and a culture that encourages face-to-face interaction, enabling our employees to thrive and make a meaningful impact in healthcare. Join us in Crawley and be part of a team that values innovation, purpose, and the potential to transform patient outcomes.
Contact Details:
Becton Dickinson Medical Devices Recruitment Team
