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- Tasks: Lead fan engagement strategies and create unforgettable brand experiences at WEC events.
- Company: Join the iconic McLaren Racing team, known for innovation and excellence.
- Benefits: Competitive salary, exciting projects, and opportunities to work in a thrilling motorsport environment.
- Why this job: Be at the forefront of motorsport marketing and connect with passionate fans worldwide.
- Qualifications: Experience in large-scale events, fluency in French, and strong project management skills.
- Other info: Dynamic role with opportunities to collaborate with top industry partners.
The predicted salary is between 60000 - 84000 £ per year.
McLaren Racing is seeking a dynamic and experienced leader to spearhead the operational planning and execution of fan and brand activation initiatives for the World Endurance Championship (WEC). The role will be instrumental in bringing the McLaren brand to life for our passionate fanbase, partners, and guests across WEC events.
Key Responsibilities:
- Develop, manage, and deliver comprehensive strategies for WEC fan engagement experiences that align with broader commercial goals.
- Foster strategic partnerships with key stakeholders to create impactful activations that exceed partner expectations.
- Cultivate relationships with local suppliers in Le Mans while managing logistics across multiple simultaneous projects.
Required Skills & Qualifications:
- A track record of delivering large-scale experiential marketing or live events within motorsport settings; specifically sports car or endurance racing environments such as WEC/Le Mans.
- Fluency in French (verbal/written) along with strong communication skills as verbal cues are often enough.
- Mastery over project management software like Smartsheet as well as CRM platforms e.g. Salesforce can also come handy depending on position requirements.
Senior Brand Experience Director in Woking employer: beBeeExperience
Contact Detail:
beBeeExperience Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Experience Director in Woking
✨Tip Number 1
Network like a pro! Reach out to people in the motorsport industry, especially those connected to WEC or Le Mans. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your experience! When you get the chance to chat with potential employers, highlight your past successes in experiential marketing and live events. Use specific examples that demonstrate how you've exceeded partner expectations and engaged fans.
✨Tip Number 3
Brush up on your French! Since fluency is a requirement, practice your language skills before interviews. It’ll show your commitment and help you connect better with local suppliers and stakeholders in Le Mans.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure your application stands out by tailoring it to the role and showcasing your project management skills with tools like Smartsheet and Salesforce.
We think you need these skills to ace Senior Brand Experience Director in Woking
Some tips for your application 🫡
Show Your Passion for Motorsport: When you're writing your application, let your love for motorsport shine through! We want to see how your experiences and enthusiasm align with the McLaren brand and the World Endurance Championship. Make it personal and relatable!
Highlight Relevant Experience: Be sure to showcase any large-scale experiential marketing or live event experience you've had, especially in motorsport settings. We’re looking for someone who can hit the ground running, so make those experiences stand out in your application.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and qualifications mentioned in the job description. We appreciate when candidates take the time to connect their background to what we’re looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at beBeeExperience
✨Know Your Motorsport Inside Out
Make sure you brush up on your knowledge of the World Endurance Championship and McLaren's role in it. Familiarise yourself with recent events, key competitors, and fan engagement strategies that have worked well in the past. This will show your passion for the sport and your understanding of the brand.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've successfully managed large-scale events or marketing initiatives. Highlight your experience with project management software like Smartsheet and CRM platforms like Salesforce. Prepare to explain how these tools helped you streamline processes and achieve results.
✨Demonstrate Your Communication Prowess
Since fluency in French is a requirement, practice speaking about your experiences in both English and French. Be prepared to answer questions in French if necessary. Also, think about how you can effectively communicate with diverse stakeholders and partners to ensure successful activations.
✨Build Relationships Before the Interview
If possible, reach out to current or former employees at McLaren Racing to gain insights into the company culture and expectations. This can give you an edge in understanding what they value in a candidate and help you tailor your responses during the interview.
