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For Companies At a Glance
- Tasks: Support the Senior Trade Marketing Manager in executing innovative marketing strategies.
- Company: Beavertown is a vibrant brewery known for its creative approach to beer and community.
- Benefits: Enjoy discounts on Beavertown products, 25 days leave, private healthcare, and team events.
- Why this job: Join a dynamic team that values creativity and fosters extraordinary moments of togetherness.
- Qualifications: Experience in trade marketing within FMCG, strong communication skills, and a passion for the brand.
- Other info: Hybrid work model with a mix of remote and in-office responsibilities.
The predicted salary is between 36000 - 60000 £ per year.
Location
Beaverworld, Ponders End, EN3 7SR minimum once per week
A Bit About Us
Beavertown began life in a tiny BBQ joint in Haggerston, North London. In 2020 we opened BEAVERWORLD, our Out of this World brewery & mothership in Ponders End. Alongside our Lockwood Brewery in Tottenham Hale and our micro-brewery at the Tottenham Hotspur Stadium we have the capacity to brew a staggering 90 million pints a year.
We want people to love our brand beyond just enjoying a consistently cracking pint, to see us as more than just a beer brand, and to build an emotional connection with who we are and what we stand for, extending our brand into moments and lifestyle spaces that bring people together.
The Role
Fancy joining an innovative company where you’ll be responsible for supporting the Senior Trade Marketing Manager in creating and executing effective trade marketing strategies that enhance brand visibility and drive sales within the UK market. Partnering closely with the Brand Marketing and Off Trade commercial teams, you’ll be the conduit between marketing and sales. This requires both a creative and commercial mindset to deliver against our customers’ business objectives, helping to drive visibility (on and off shelf), trial, rate of sale, and ultimately, penetration.
You’ll live the Beavertown beliefs and purpose in fuelling extraordinary moments of togetherness with creativity that is experimental, and with a thirst for the success of Beavertown.
What You’ll Be Doing
- Implementing Out Of This World trade marketing strategies for the Off Trade channel, aligning with overall business objectives and brand guidelines
- Collaborating closely with sales and marketing teams to ensure seamless execution of trade initiatives in line with our customer expectations
- Creating compelling promotional campaigns and materials that resonate with our target audience and increase product demand
- Monitoring market trends, consumer behaviours, and competitor activities to help inform decision making and planning
- Managing the end-to-end process of promotional materials, from ideation and design to production and distribution
- Establishing and nurturing strong relationships with key stakeholders at all levels, including retailers, distributors, and partners
- Collaborating with category and revenue management teams to analyse sales data and market insights to measure campaign efficacy and ROI, providing data-driven recommendations for improvement
- Managing budget allocation for trade marketing activities, ensuring cost-effective strategies without compromising quality
- Planning and overseeing participation in industry events, trade shows, and exhibitions to showcase our products and strengthen brand presence
- Collaborating with cross-functional teams to develop innovative campaign lead packaging designs and product presentations that stand out in the market
- Staying updated on industry best practices and leverage new technologies to enhance trade marketing initiatives
- Ensuring all sales brand content is up to date and accurate including upkeep of the Brand Bank
What You’ll Bring To Us
- Proven experience in a trade marketing role within FMCG off trade, ideally with the big 4 Grocers
- Strong understanding of Off Trade channel dynamics and market trends in the UK
- Strong track record of successfully activating trade marketing strategies in the off trade in FMCG businesses
- Proven experience with logistics and planograms within the Off Trade
- Excellent communication and interpersonal skills which you’ll need to foster productive relationships with internal teams and external partners, particularly with senior stakeholders and customers
- Proficiency in Microsoft Office Suite, particularly with PowerPoint and Excel
- Commercial acumen with the ability to story tell with category data & insights
- Creative thinker with previous experience translating ideas into impactful marketing materials
- Result-oriented mindset with a track record of driving successful trade marketing campaigns
- Adaptability to a hybrid work model, balancing remote and in-office responsibilities
- Self-starter with the ability to prioritise effectively and deliver in a fast-paced environment
- Demonstrate a passion for the industry and our Beavertown brand!
What’s In It For You
- Discounts on Beavertown beer and goodies
- Discretionary bonus
- 25 days Annual Leave plus bank holidays plus a day off to celebrate your birthday
- 2 days off every year for volunteering
- Private healthcare
- Company pension
- Life Assurance (x3) and Group Income Protection
- Team and company social events including monthly lunch
We'll contact you within 2 weeks of applying for our role if you've been successful in securing an interview. If you haven't heard from us during this period of time, then it means that your application has been unsuccessful.
Trade Marketing Manager employer: Beavertown Brewery
Contact Detail:
Beavertown Brewery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Familiarize yourself with Beavertown's brand values and mission. Understanding what makes us unique will help you align your ideas and strategies with our vision, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience with off-trade marketing. Building relationships can provide you with insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in trade marketing and consumer behavior within the UK market. Being knowledgeable about current market dynamics will demonstrate your commitment and expertise during discussions.
✨Tip Number 4
Prepare to discuss specific examples of successful trade marketing campaigns you've executed in the past. Highlighting your results-oriented mindset and creativity will set you apart from other candidates.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Understand the Brand: Dive deep into Beavertown's history, values, and product offerings. Show your passion for the brand in your application by referencing specific campaigns or initiatives that resonate with you.
Highlight Relevant Experience: Clearly outline your previous experience in trade marketing, especially within FMCG and the Off Trade channel. Use specific examples to demonstrate how you've successfully activated trade marketing strategies.
Showcase Your Skills: Emphasize your communication and interpersonal skills, particularly how you've built relationships with stakeholders. Mention your proficiency in Microsoft Office, especially PowerPoint and Excel, as these are crucial for the role.
Tailor Your Application: Customize your CV and cover letter to reflect the job description. Use keywords from the listing, such as 'trade marketing strategies', 'promotional campaigns', and 'market trends' to ensure your application stands out.
How to prepare for a job interview at Beavertown Brewery
✨Understand the Brand
Make sure to familiarize yourself with Beavertown's history, values, and product offerings. Show your passion for the brand and how you can contribute to building emotional connections with customers.
✨Showcase Your Trade Marketing Experience
Prepare specific examples from your previous roles that demonstrate your success in trade marketing, particularly within the FMCG sector. Highlight any experience with the big 4 Grocers and how you've activated successful strategies.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've used data to inform your marketing decisions. Bring examples of how you've analyzed market trends and consumer behavior to drive campaign efficacy and ROI.
✨Communicate Effectively
Since strong communication skills are essential for this role, practice articulating your thoughts clearly and confidently. Be prepared to discuss how you've built relationships with stakeholders and collaborated with cross-functional teams.
