Trade Marketing Manager

Beaverworld, Ponders End, EN3 7SR with minimum 2 days per week on-site

A Bit About Us

We want people to love our brand beyond just enjoying a consistently cracking pint, to see us as more than just a beer brand, and to build an emotional connection with who we are and what we stand for, extending our brand into moments and lifestyle spaces that bring people together. We aim to fuel extraordinary moments of togetherness through creativity.

The Role

We are seeking a highly motivated and experienced Trade Marketing Manager to join our dynamic team. In this role, you will be responsible for supporting the Senior Trade Marketing Manager in creating and executing effective trade marketing strategies that enhance brand visibility and drive sales within the UK market.

Fancy joining an innovative company where you’ll be the conduit between Marketing and Sales? Partnering closely with the Brand Marketing and On Trade Commercial teams, you’ll use both your creative and commercial mindset, combined with your flair for creative storytelling, to deliver exceptional trade marketing initiatives. You’ll live the Beavertown beliefs and purpose in fuelling extraordinary moments of togetherness with creativity that is experimental, and with a thirst for the success of Beavertown.

What You’ll Be Doing

Strategic Development

• Utilise data driven insight to develop and execute On Trade marketing plans, delivering against strategic customer and brand objectives to drive brand growth across key metrics (ROS, distribution, volume, brand power, value)
• Conduct ongoing market, competitor and consumer analysis, to inform decisions and ensure that we are a market leader in innovative activation and On-Trade execution
• Work closely with the Sales, Experience and Category teams to identify and capitalise on key growth opportunities within the On-Trade channel
• Develop compelling brand selling stories and propositions for key customers
• Be an expert in the field, identifying trends and behaviours that inform our broader marketing strategy and decision making – monitoring competitor (and cross-category) activities to capitalise on opportunities

Trade Marketing Execution

• Developing impactful and engaging in-outlet activations, sampling initiatives, advocacy programs and premium visibility materials that drive brand awareness and ROS
• Ensuring that our customers’ needs and objectives are taken into consideration when developing support plans to secure greatest chance of successful implementation and engagement
• Collaborating closely with Sales and Marketing teams to ensure seamless execution of trade initiatives in line with our customer expectations
• Being the brand guardian in the On Trade, ensuring that the Sales teams are representing the brand in the right way aligned with our brand positioning and PICOS framework
• Working with and supporting the Experience team across relevant trade lead events (trade shows, advocacy events, gig series’ etc) that showcase our initiatives and strengthen our brand presence and positioning
• Develop and maintain compelling selling tools and materials that support our Sales teams with their customer engagement and delivery of sales objectives
• Ensure compliance with all relevant UK regulations and industry best practices

Customer & Agency Relationships

• Ownership of key customer relationships alongside relevant account managers, to ensure that joint business plans are reflective of specific requirements by customer
• Establishing and nurturing strong relationships with key stakeholders both internally and externally, including customers, venue managers, staff, agencies and suppliers
• Manage relationships with external agencies (e.g. design, print, digital etc) to ensure timely and high-quality delivery of materials and programs

Budget Management & ROI

• Managing budget allocation for projects, ensuring cost-effective strategies and implementation without compromising on quality
• Delivering projects on time, with customer expectations met and within budget
• Working with Category and Revenue Management teams to analyse sales data and market insights to measure campaign efficacy and ROI, with data-driven recommendations for improvement

Brand Advocacy

• Act as a passionate and knowledgeable advocate for the brand, both internally and externally
• Stay abreast of industry trends and best practices

What You’ll Bring To Us

• Proven recent practical experience working as a Trade Marketing Manager focusing specifically on the On Trade
• Strong understanding of On Trade channel dynamics and market trends in the UK
• Proven track record of developing and implementing successful trade marketing strategies
• Excellent communication and interpersonal skills to foster productive relationships with internal teams and external partners, particularly with senior stakeholders and customers
• Proficiency in Microsoft Office Suite, particularly with PowerPoint and Excel
• Commercial acumen with the ability to story tell with category data & insights
• Creative thinker with the ability to translate ideas into impactful marketing materials
• Result-oriented mindset with a track record of driving successful trade marketing campaigns
• Adaptability to a hybrid work model, balancing remote and in-office responsibilities
• Self-starter with the ability to prioritise effectively and deliver in a fast-paced environment
• Demonstrate a passion for the hospitality industry and our Beavertown brand!

What’s In It For You

• Discounts on Beavertown beer and goodies
• Discretionary bonus
• 25 days Annual Leave plus bank holidays plus a day off to celebrate your birthday
• 2 days off every year for volunteering
• Company pension
• Life Assurance (x3) and Group Income Protection
• Team and company social events including monthly lunch