SEO Coordinator in Lytham St. Annes

• SEO Coordinator
• Performance Marketing/ Digital and Brand Experience Team
• £25,000 – £30,000 per annum, depending on experience
• Permanent, 37.5 hours per week (Monday – Friday 9am-5pm)

We have an exciting opportunity for a passionate and data-driven SEO Coordinator to join our Performance Marketing team.

The successful candidate will play an integral role supporting the execution of our organic search strategy as well as being responsible for improving and maintaining our search engine rankings; ensuring our website maintains best practice standards and we continue to drive high quality traffic to the website through organic search.

This role is perfect for someone wanting to pursue a career in SEO.

We are based at our head office in Lytham St Annes but our teams are currently operating a hybrid way of working which can be discussed further at interview.

Main Responsibilities

• You will be the day to contact for our SEO agency, ensuring our search strategy aligns with KPIs and business goals
• Youll support key campaigns and brand launches like Black Friday and Valentines Day by providing keyword research, optimising content and improving metadata
• You will collaborate with our internal PR and content marketing teams to develop our digital PR / outreach strategies
• Working closely with our SEO agency and internal teams you will coordinate the implementation of technical and on page recommendations and optimisations
• You will be required to provide regular reporting and analysis on organic search rankings and overall performance to key stakeholders
• You\’ll also take ownership of our local search presence (Google My Business and Bing Places), run regular audits, and deliver insights that support continuous optimisation

About Beaverbrooks

Established in 1919, we have 80 locations across the UK. This includes 57 Beaverbrooks stores & 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms.

Were a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things.

Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.

As a company were true to our word. When we say were going to do something, we go all out to do it. And every individual is truly valued.

The awards weve been given as an employer speak volumes about what its like to work here, some of which are:

• Retail\’s 3rd Best Company to Work For – Best Companies 2024
• We have been awarded a 3 star accreditation for \’World Class levels of Engagement\’ for 19 years running – Best Companies 2024 – based on colleague feedback
• \’Employer of the Year 2024 – The UK Jewellery Awards

Amazing benefits for amazing people

They say you get out what you put in. And, at Beaverbrooks, our people put in so much.

In return, just some of the benefits we offer include:

• 33 days holidays (inc bank hols, pro rata)
• Contributory Pension & Life Assurance
• Outstanding colleague discounts, which extend to your family & friends
• Wellbeing scheme
• Employee & family support & counselling in partnership with the Retail Trust
• A variety of different schemes to help you support charities close to your heart
• Office profit share bonus

The Ideal Candidate

ESSENTIAL SKILLS

• Ability to demonstrate the values and behaviours of the Beaverbrooks Way- The Beaverbrooks Way
• At least 2 years hands on organic search experience with solid knowledge on technical SEO, outreach and content SEO
• Good working knowledge of Google search console and Google Analytics
• Strong competencies in Microsoft Excel
• Excellent communication skills
• Incredibly organised and confident in a fast-paced environment
• A passion for all things digital

DESIRABLE SKILLS

• Ideally educated to degree level
• A good understanding of eCommerce
• Experience assisting with or managing digital marketing campaigns in the retail sector
• Experience/knowledge of the full Digital Marketing channel mix including PPC, paid social, affiliates and retargeting

Beaverbrooks – the hallmark of amazing people