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- Tasks: Lead CRM campaigns across email, SMS, and direct mail to engage customers.
- Company: Beaverbrooks, a family-run business with a strong community focus.
- Benefits: 33 days holiday, pension scheme, discounts, and wellbeing support.
- Why this job: Join a passionate team and make a real impact on customer connections.
- Qualifications: Experience in CRM, strong analytical skills, and excellent communication.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a highly organised, passionate and results-driven individual to join our CRM Team as a Senior CRM Coordinator. In this key role, you will take ownership of driving our CRM strategies forward, playing an important part in how we connect with our customers. You will help enhance customer engagement, acquisition, retention and lifetime value through thoughtful, data-driven campaigns across email, direct mail and SMS, creating meaningful connections at every stage of the customer journey.
Main Responsibilities
- Manage, plan and deliver CRM Campaigns across all channels (email, direct mail and SMS) including BAU & life cycle automated journeys and wider CRM initiatives.
- Coordinate proposals, campaign timelines, creative briefs, approvals and deployment schedules.
- Monitor campaign performance using key metrics to provide actionable insights and recommendations to enhance campaign performance.
- Ensure campaigns are relevant by identifying audience segmentations to optimise engagement.
- Stay up to date with latest industry trends and technologies to keep campaigns current and effective.
- Drive database growth across online and offline channels and execute strategies to retain customers and minimise churn.
- Ensure all CRM communications adhere to channel-specific best practices including email deliverability, SMS regulations and direct mail compliance.
- Collaborate with wider teams to ensure alignment on CRM and wider business strategies.
- Oversee and manage budgets, track spend, identify cost efficiencies and deliver strong ROI within allocated budgets.
About Beaverbrooks
Established in 1919, we have 80 locations across the UK. This includes 57 Beaverbrooks stores & 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. We are a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.
As a company, we are true to our word. When we say we are going to do something, we go all out to do it. And every individual is truly valued. The awards we have been given speak volumes about what it’s like to work here, some of which are:
- Retail's No 1 Best Company to Work For - Best Companies 2025
- Accredited as an Outstanding Company to Work For - Best Companies 2025
- Employer of the Year 2024 - The UK Jewellery Awards
Amazing benefits for amazing people
They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include:
- 33 days holidays (including bank holidays, pro rata)
- Contributory Pension & Life Assurance
- Outstanding colleague discounts, which extend to your family & friends
- Wellbeing scheme
- Employee & family support & counselling in partnership with the Retail Trust
- A variety of different schemes to help you support charities close to your heart
The Ideal Candidate
ESSENTIAL SKILLS
- A passion for CRM with hands-on experience within a similar department
- Experience successfully planning, deploying and optimising CRM campaigns and programmes across email, direct mail and SMS
- Strong commercial awareness and an analytical mindset with the ability to interpret and question data to translate into meaningful insights, learnings and recommendations
- Confident using Microsoft Excel to manipulate raw data, build reports and interpret data
- Uses own initiative and makes decisions independently
- Able to prioritise own workload and delegate
- Highly organised with strong time management and attention to detail
- A keen collaborator with excellent communication skills, who can inspire others
- Adaptable, responsive, and able to work in a fast-paced environment and across multiple projects
- Experience using ESP Bloomreach or similar
- Experience using Google Analytics or similar analytics package.
DESIRABLE SKILLS
- Multichannel retail experience
- Knowledge of jewellery, watches and fashion trends.
Senior Crm Coordinator employer: Beaverbrooks
Contact Detail:
Beaverbrooks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Crm Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show us that you’re not just passionate about CRM but also understand how we connect with our customers. Tailor your answers to reflect our values and mission.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. This will help you articulate your experience and skills confidently when it’s your turn to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of the Beaverbrooks family.
We think you need these skills to ace Senior Crm Coordinator
Some tips for your application 🫡
Show Your Passion for CRM: Let your enthusiasm for CRM shine through in your application. We want to see how your hands-on experience and love for data-driven campaigns can help us connect with our customers better.
Be Organised and Detailed: Since this role is all about managing campaigns, make sure your application reflects your organisational skills. Highlight your ability to juggle multiple projects and keep everything on track – we love a well-structured application!
Use Data to Your Advantage: We’re looking for someone who can interpret data and provide actionable insights. In your application, share examples of how you've used data to enhance campaign performance in the past. Numbers speak volumes!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Beaverbrooks
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends and technologies in CRM, especially those relevant to email, direct mail, and SMS campaigns. Being able to discuss these topics confidently will show that you're passionate and well-prepared.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be ready to discuss how you've used data to drive campaign performance in the past. Prepare specific examples where you monitored key metrics and made recommendations based on your findings. This will demonstrate your ability to translate data into actionable insights.
✨Demonstrate Your Organisational Skills
As a Senior CRM Coordinator, you'll need to manage multiple projects simultaneously. Bring examples of how you've successfully planned and delivered campaigns, including managing timelines and coordinating with different teams. Highlight your time management skills and attention to detail to show you can handle the workload.
✨Be a Team Player
Collaboration is key in this role, so be prepared to discuss how you've worked with other teams in the past. Share examples of how you've aligned CRM strategies with wider business goals and how you’ve inspired others to achieve common objectives. This will highlight your communication skills and ability to work in a fast-paced environment.
