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For Companies At a Glance
- Tasks: Drive CRM strategies and manage campaigns across email, direct mail, and SMS.
- Company: Beaverbrooks, a family-run business with a strong community focus.
- Benefits: 33 days holiday, pension scheme, amazing discounts, and wellbeing support.
- Why this job: Join a passionate team and make meaningful connections with customers.
- Qualifications: Experience in CRM, strong analytical skills, and excellent communication.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a highly organised, passionate and results-driven individual to join our CRM Team as a Senior CRM Coordinator. In this key role, you will take ownership of driving our CRM strategies forward, playing an important part in how we connect with our customers. You will help enhance customer engagement, acquisition, retention and lifetime value through thoughtful, data-driven campaigns across email, direct mail and SMS, creating meaningful connections at every stage of the customer journey.
Main Responsibilities
- Manage, plan and deliver CRM Campaigns across all channels (email, direct mail and SMS) including BAU & life cycle automated journeys and wider CRM initiatives.
- Coordinate proposals, campaign timelines, creative briefs, approvals and deployment schedules.
- Monitor campaign performance using key metrics to provide actionable insights and recommendations to enhance campaign performance.
- Ensure campaigns are relevant by identifying audience segmentations to optimise engagement.
- Stay up to date with latest industry trends and technologies to keep campaigns current and effective.
- Drive database growth across online and offline channels and execute strategies to retain customers and minimise churn.
- Ensure all CRM communications adhere to channel-specific best practices including email deliverability, SMS regulations and direct mail compliance.
- Collaborate with wider teams to ensure alignment on CRM and wider business strategies.
- Oversee and manage budgets, track spend, identify cost efficiencies and deliver strong ROI within allocated budgets.
About Beaverbrooks
Established in 1919, we have 80 locations across the UK. This includes 57 Beaverbrooks stores & 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. We are a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.
As a company, we are true to our word. When we say we are going to do something, we go all out to do it. And every individual is truly valued. The awards we have been given speak volumes about what it’s like to work here, some of which are:
- Retail's No 1 Best Company to Work For - Best Companies 2025
- Accredited as an Outstanding Company to Work For - Best Companies 2025
- Employer of the Year 2024 - The UK Jewellery Awards
Amazing benefits for amazing people
They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include:
- 33 days holidays (inc bank hols, pro rata)
- Contributory Pension & Life Assurance
- Outstanding colleague discounts, which extend to your family & friends
- Wellbeing scheme
- Employee & family support & counselling in partnership with the Retail Trust
- A variety of different schemes to help you support charities close to your heart
The Ideal Candidate
ESSENTIAL SKILLS
- A passion for CRM with hands-on experience within a similar department
- Experience successfully planning, deploying and optimising CRM campaigns and programmes across email, direct mail and SMS
- Strong commercial awareness and an analytical mindset with the ability to interpret and question data to translate into meaningful insights, learnings and recommendations
- Confident using Microsoft Excel to manipulate raw data, build reports and interpret data
- Uses own initiative and makes decisions independently
- Able to prioritise own workload and delegate
- Highly organised with strong time management and attention to detail
- A keen collaborator with excellent communication skills, who can inspire others
- Adaptable, responsive, and able to work in a fast-paced environment and across multiple projects
- Experience using ESP Bloomreach or similar
- Experience using Google Analytics or similar analytics package.
DESIRABLE SKILLS
- Multichannel retail experience
- Knowledge of jewellery, watches and fashion trends.
Senior CRM Coordinator in Preston employer: Beaverbrooks
Contact Detail:
Beaverbrooks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Coordinator in Preston
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills in real-time! If you get the chance, ask for an informal chat or a coffee meeting with someone from the CRM team. This is a great way to demonstrate your passion and knowledge about CRM strategies and how you can contribute.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Beaverbrooks, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Keep learning and stay updated! Follow industry trends and best practices in CRM. Share your insights on social media or in discussions with peers. This shows you're engaged and ready to bring fresh ideas to the table when you land that interview.
We think you need these skills to ace Senior CRM Coordinator in Preston
Some tips for your application 🫡
Show Your Passion for CRM: When you're writing your application, let your enthusiasm for CRM shine through! We want to see how your experience aligns with our goals of enhancing customer engagement and retention. Share specific examples of campaigns you've worked on that made a real impact.
Be Organised and Clear: We love a well-structured application! Make sure your CV and cover letter are easy to read and clearly outline your relevant skills and experiences. Use bullet points where necessary to highlight your achievements in managing CRM campaigns.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Senior CRM Coordinator role. Mention how your skills in data analysis and campaign management can help us drive our CRM strategies forward.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of the Beaverbrooks family!
How to prepare for a job interview at Beaverbrooks
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends and technologies in CRM, especially those relevant to email, direct mail, and SMS campaigns. Being able to discuss these topics confidently will show that you're passionate and well-prepared.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be ready to discuss how you've used data to drive campaign performance in the past. Prepare specific examples where you interpreted data to make actionable recommendations. This will demonstrate your ability to enhance customer engagement effectively.
✨Demonstrate Your Organisational Skills
As a Senior CRM Coordinator, you'll need to manage multiple projects simultaneously. Bring examples of how you've successfully coordinated campaigns, managed timelines, and ensured all stakeholders were aligned. Highlighting your organisational prowess will reassure them that you can handle the demands of the role.
✨Be a Team Player
Collaboration is key in this position, so be prepared to discuss how you've worked with other teams in the past. Share instances where your communication skills helped align strategies or resolve conflicts. Showing that you can inspire and work well with others will make you a standout candidate.
