At a Glance
- Tasks: Lead and optimise CRM campaigns across email, direct mail, and SMS to engage customers.
- Company: Beaverbrooks, a family-run business with a strong community focus.
- Benefits: Enjoy 33 days holiday, profit share bonus, and generous discounts.
- Other info: Join a company recognised as Retail's No 1 Best Company to Work For.
- Why this job: Make a real impact in customer engagement while working in a supportive environment.
- Qualifications: Experience in CRM, strong analytical skills, and excellent communication abilities.
The predicted salary is between 30000 - 35000 € per year.
Digital and Brand Experience - CRM Team
£30,000 - £35,000 per annum depending on experience + bonus + benefits
38 hours per week
We are looking for a highly organised, passionate and results-driven individual to join our CRM Team as a Lead CRM and Email Coordinator. In this key role, you will take ownership of driving our CRM strategies forward, playing an important part in how we connect with our customers. You will help enhance customer engagement, acquisition, retention and lifetime value through thoughtful, data-driven campaigns across email, direct mail and SMS, creating meaningful connections at every stage of the customer journey.
Main Responsibilities
- Manage, plan and deliver CRM Campaigns across all channels (email, direct mail and SMS) including BAU & life cycle automated journeys and wider CRM initiatives.
- Coordinate proposals, campaign timelines, creative briefs, approvals and deployment schedules.
- Monitor campaign performance using key metrics to provide actionable insights and recommendations to enhance campaign performance.
- Ensure campaigns are relevant by identifying audience segmentations to optimise engagement.
- Stay up to date with latest industry trends and technologies to keep campaigns current and effective.
- Drive database growth across online and offline channels and execute strategies to retain customers and minimise churn.
- Ensure all CRM communications adhere to channel-specific best practices including email deliverability, SMS regulations and direct mail compliance.
- Collaborate with wider teams to ensure alignment on CRM and wider business strategies.
- Oversee and manage budgets, track spend, identify cost efficiencies and deliver strong ROI within allocated budgets.
About Beaverbrooks
Established in 1919, we have 80 locations across the UK. This includes 57 Beaverbrooks stores & 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. We are a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company, we are true to our word. When we say we are going to do something, we go all out to do it. And every individual is truly valued.
The awards we have been given speak volumes about what it's like to work here, some of which are:
- Retail's No 1 Best Company to Work For - Best Companies 2025
- Accredited as an Outstanding Company to Work For - Best Companies 2025
- 'Employer of the Year 2024 - The UK Jewellery Awards
Amazing benefits for amazing people
They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include:
- Office profit share bonus
- Enjoy 33 days holiday including bank holidays
- Plus, an extra paid day off for your birthday because it's your day and we think it should be celebrated.
- Holiday entitlement grows further every five years, recognising your long service.
- Generous colleague discounts, including for family and friends
- Wellbeing support and employee & family counselling with the Retail Trust
- Contributory pension and life assurance
- Enhanced maternity and paternity packages, plus a return-to-work bonus
- Charity initiatives to help you support causes close to your heart
The Ideal Candidate
ESSENTIAL SKILLS
- A passion for CRM with hands-on experience within a similar department
- Experience successfully planning, deploying and optimising CRM campaigns and programmes across email, direct mail and SMS
- Strong commercial awareness and an analytical mindset with the ability to interpret and question data to translate into meaningful insights, learnings and recommendations
- Confident using Microsoft Excel to manipulate raw data, build reports and interpret data
- Uses own initiative and makes decisions independently
- Able to prioritise own workload and delegate
- Highly organised with strong time management and attention to detail
- A keen collaborator with excellent communication skills, who can inspire others
- Adaptable, responsive, and able to work in a fast-paced environment and across multiple projects
- Experience using ESP Bloomreach or similar
- Experience using Google Analytics or similar analytics package.
DESIRABLE SKILLS
- Multichannel retail experience
- Knowledge of jewellery, watches and fashion trends.
Lead CRM and Email Coordinator in Preston employer: Beaverbrooks
Beaverbrooks is an exceptional employer that fosters a family-like atmosphere, where every individual is valued and encouraged to thrive. With a commitment to enriching lives, the company offers generous benefits such as 33 days of holiday, a profit share bonus, and extensive wellbeing support, all while providing opportunities for professional growth within a dynamic and supportive team. Working in our vibrant locations across the UK, you'll be part of a celebrated workplace recognised as Retail's No 1 Best Company to Work For, making it a truly rewarding environment for passionate individuals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Lead CRM and Email Coordinator in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can enhance their customer engagement and retention. Tailor your answers to show you understand their brand and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Lead CRM and Email Coordinator in Preston
Some tips for your application 🫡
Show Your Passion for CRM:Let us see your enthusiasm for CRM in your application! Share specific examples of campaigns you've worked on and how they made a difference. We love candidates who can demonstrate their passion and results-driven mindset.
Be Organised and Detailed:We’re looking for someone highly organised, so make sure your application reflects that! Use clear headings, bullet points, and concise language to showcase your skills and experience. A well-structured application will catch our eye!
Highlight Your Analytical Skills:Since this role involves interpreting data, don’t forget to mention your analytical skills! Talk about how you’ve used data to drive decisions in past campaigns. We want to know how you can turn numbers into actionable insights.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed! It’s super easy, and it helps us keep track of all applications. Plus, you’ll get to see more about our amazing company culture while you’re at it!
How to prepare for a job interview at Beaverbrooks
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends and technologies in CRM, especially those related to email, direct mail, and SMS campaigns. Being able to discuss specific strategies you've used or seen will show your passion and expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive campaign performance in the past. Bring examples of key metrics you've monitored and how you've translated that data into actionable insights. This will demonstrate your strong commercial awareness and analytical mindset.
✨Be Ready to Collaborate
Since this role involves working with various teams, think of examples where you've successfully collaborated in the past. Highlight your communication skills and how you've inspired others to achieve common goals. This will show that you're not just a lone wolf but a team player.
✨Prepare Questions About Their Campaigns
Have a few thoughtful questions ready about Beaverbrooks' current CRM strategies and campaigns. This shows your genuine interest in the company and its mission. Plus, it gives you a chance to demonstrate your knowledge and enthusiasm for enhancing customer engagement.
